This document outlines a campaign to crowdsource satirical content and commentary through various social media platforms from October 1st to November 1st. Participants will post their best satirical works and comment on others' using the hashtag #seriouslyfunny. At the end of the period, only contributors will vote and the top three pieces will win prizes like tickets to the Melbourne comedy festival. The document also discusses current and future engagement strategies like filtering content, interacting with influencers, and incorporating offline and analytics efforts.

1. C R E A T I V E K N O W L E D G E N E T W O R K - B A R E F O O T D I G I T A L
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2. P LAT FORMS - FAC E BOOK

3. P LAT FORMS - MEDIUM

4. P LAT FORMS - TWI T T E R

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Medium
Gloco
Group
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NE TWOR K MAP
TV Comedy
Cartoons
YouTube
Newspapers

6. CAL LOUT
Taking the mickey out of things is a national pastime. We love to poke funs at our politicians, our obsessions,
our cultural quirks and anyone who takes anything too seriously.
But being funny is a serious business, especially if we are looking at satire… the way to expose untruths, reveal
the underbelly of authority, finger through the entrails of the national psyche. So laugh we may but we are
looking for more than that, cultural commentary, wry observation, shimmering ironies, refracted truths.
Lets share in word, in image, in video, in meme our excursions into and across the satirical landscape and find a
new way to map the things that matter.
Lets make a place where we can sketch and riff and comment on each other’s work, create a feedback loop to
sharpen the sentiment and the expression.
So starting October 1 post your best work and comment on others at #seriouslyfunny
This will run until November 1. At the end of the third month we put it to the vote. Only those who have
contributed get to vote.
The best piece gets an open pass to the next Melbourne comedy festival, second and third get tickets to their
preferred show.
KEEP IT POSITIVE!
SUPPORT AND ENHANCE!
DO TO OTHERS AS YOU WOULD HAVE OTHERS DO TO YOU!

7. ENGAGEMENT S T RAT EGI E S
• Filtering of content
• Thorough investigation of the Australian Twitter environment
• Direct distribution of content stories
• Retweeting, commenting and favouriting of material posted by key influencers in
politics, satire and comedy

8. FUTUR E S T RAT EGI E S
• Streamlining distribution
• Incorporate the offline with the online
• Analytics