This document discusses how New Mexico can compete in the global creative economy. It provides data showing that the creative economy has been growing rapidly worldwide and that certain US states have large numbers of jobs in arts sectors. New Mexico ranks high among US states in the percentage of businesses and jobs in the arts. To strengthen its creative economy, the document recommends that New Mexico value entrepreneurs, foster education in creativity and innovation, and establish long-term leadership and policies to support the creative industries through strategic investment and global partnerships.

1. THE NEW
CREATIVE
ECONOMY:
HOW DOES
NEW MEXICO
COMPETE?
Tom Aageson
Alice Loy
Co-founders

2. FACTORY ECONOMY
CREATIVE ECONOMY

5. GLOBAL DATA
―Global trade in creative products more
than doubled from 2002 to 2011.
The average annual growth rate during
that period was 8.8 per cent.‖
UNESCO, 2013

6. UNESCO 2013 DATA: WORLD EXPORTS
OF CREATIVE GOODS AND SERVICES

7. NATIONAL INITIATIVES
• China’s National Government
invested $157 million in culture
and media in 2012
• UK $55 million between 2012 2015

8. USA NATIONAL DATA 2013
Richard Florida, Who’s Your City?

9. USA NATIONAL DATA
―A selected set of cultural industries— broadcasting,
telecommunications, motion pictures, sound recording,
performing arts, printing, and publishing—generated $45
billion in export sales in 2008, more than computer
systems design, electrical equipment, air transportation,
financial services, and American agriculture.
The cultural economy of the US now employs over 27
million individuals.‖
Markusen, A., Gadwa, A., 2010.

10. REGIONAL DATA: TOP 10 ARTS ECONOMY STATES
% of State's Businesses
in Arts Sectors
Vermont
New Mexico
Nevada
Utah
DC
Colorado
Hawaii
New York
Washington
California
Total
Arts Jobs
4.78%
4.80%
4.83%
4.88%
4.99%
5.02%
5.45%
5.47%
5.57%
5.58%
7,854
19,159
28,178
29,989
26,537
67,593
14,906
359,210
73,224
527,043
Lowest ranked are Mississippi, Arkansas, Dakotas

11. REGIONAL
INITIATIVES

12. How does New Mexico
compete?

13. Entrepreneurs
• Greater valuing of entrepreneurs
• Increased exchange with global flow of
ideas, talent, and markets
• Foster entrepreneurial
interaction/exchange
• Built environments conducive to
entrepreneurial collaboration

14. Education
• K-12 Education
– Creativity
– Critical thinking
– Collaboration
– Global citizens
• Higher Ed
– Applied learning
– Interdisciplinary studies
– Analytical and innovation thinking

15. Leadership and Policy
• Long-term, apolitical, and consistent policy
• Let entrepreneurs and industry leaders
lead
• Foster global vision
• Strategic investment in the creative
economy

16. REFERENCES
• http://www.unesco.org/culture/pdf/creative-economyreport-2013.pdf
• http://www.centerforcreativeeconomy.com/pilotFiles/pilot
Pages/centerforcreativeeconomy/Files/AmericasCreative
EconomyFULLReport%2Epdf
• Markusen and Gadwa, 2010.
http://kresge.org/sites/default/files/NEA-Creativeplacemaking.pdf
• http://aftadc.brinkster.net/comparative/2012_Comparativ
eReport_States.pdf

17. www.culturalentrepreneur.org
www.slideshare.net/aageson
Tom Aageson
Alice Loy
tom@culturalentrepreneur.org
505.660.3096
alice@culturalentrepreneur.org
505.263.5180