Slides from Colin Delany's 2023 Netroots Nation presentation examining creative digital advertising options for political campaigns and nonprofit organizations. From fundraising to GOTV, this training covered important ways digital advertising is changing advocacy and politics.
For in-depth trainings that go beyond the raw slides, check out the video collection at Epolitics.com:
https://www.epolitics.com/2023/09/07/how-campaigns-advocacy-orgs-can-advertise-their-way-to-victory-digitally/
Brands can now be direct sellers, content producers, bloggers,
tweeters and even friends without having to rely on media to
deliver those messages. Consumers can seek out those brands, connect with
them through social networks, tweet about them, and instantaneously let all their friends
know what they think about them or what they plan to buy
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Information and Communication - How Social Media Trumps MarketingToby Elwin
Information and communication differences to launch and manage social media for volunteer and non-profit organizations.
Good design principles for anyone or any organization hoping to maximize the time investment and ROI - Return on Involvement
Interior designers and architects have been slow to adopt social media in their marketing, but there is compelling evidence that it is vital to include the major social media sites in the overall marketing plan to stay current and be found on the Internet today.
Brands can now be direct sellers, content producers, bloggers,
tweeters and even friends without having to rely on media to
deliver those messages. Consumers can seek out those brands, connect with
them through social networks, tweet about them, and instantaneously let all their friends
know what they think about them or what they plan to buy
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Information and Communication - How Social Media Trumps MarketingToby Elwin
Information and communication differences to launch and manage social media for volunteer and non-profit organizations.
Good design principles for anyone or any organization hoping to maximize the time investment and ROI - Return on Involvement
Interior designers and architects have been slow to adopt social media in their marketing, but there is compelling evidence that it is vital to include the major social media sites in the overall marketing plan to stay current and be found on the Internet today.
Curveballs and Cartwheels: Staying ahead in a Social MarketplaceJennifer Zick
Social media doesn’t stand still, and neither should your social marketing program. Join us for a dynamic panel conversation, led by Jennifer Zick, Senior Director of Marketing for Magnet 360 and President of the Business Marketing Association of Minnesota.
Hear from a diverse group of thought leaders representing B2B and B2C expertise, as we discuss the very latest in social media opportunities, challenges, and best practices, including:
Similarities and nuances in social media programs across industries and business models;
The importance of staying nimble to stay competitive;
The role of mobile in delivering a truly integrated customer experience;
Social platform integration for consistent brand and user experience;
Sustainable social programs that integrate sales and marketing teams and activities.
Panelists Include:
Jen Boyles, Social Strategy Director, OLSON
Rebecca Gutierrez, Social Product Marketing Manager and Cartwheel Marketing Lead at Target
Mike O'Neil, Founder & President Integrated Alliances (Forbes & Linkedin top 50)
Erik Odland, Web Strategy Marketing Manager, Cargill
Special Q&A Webinar with Facebook's Katie Harbath and GSM CEO Kristy DaltonLuke Stowe
Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
So you’ve heard the term “Content Marketing,” but don’t know much about it. That’s okay, you are not alone. Formally defined, Content Marketing refers to the technique of creating and distributing relevant and valuable content to attract, acquire and engage clearly defined target audiences, with the objective of driving profitable customer action. In other words, content, such as blogs, press releases, news stories, etc., are distributed across multiple channels to garner a specific reaction from your target audience. Here are a few tips, and tricks that can help in your content marketing endeavors.
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
An Introduction to "Satellite Marketing: Using Social Media to Create Engagement." a book by Kevin Popovic. Learn more at http://satellitemarketing.com.
Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
Creative Digital & Social Advertising for Politics & AdvocacyEpolitics.com
Slides from a Netroots Nation 2018 presentation covering creative uses of digital & social advertising for advocacy and political campaigning. Colin Delany (@epolitics) & Emily Gittleman (@emilygit)
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Social media doesn’t stand still, and neither should your social marketing program. Join us for a dynamic panel conversation, led by Jennifer Zick, Senior Director of Marketing for Magnet 360 and President of the Business Marketing Association of Minnesota.
Hear from a diverse group of thought leaders representing B2B and B2C expertise, as we discuss the very latest in social media opportunities, challenges, and best practices, including:
Similarities and nuances in social media programs across industries and business models;
The importance of staying nimble to stay competitive;
The role of mobile in delivering a truly integrated customer experience;
Social platform integration for consistent brand and user experience;
Sustainable social programs that integrate sales and marketing teams and activities.
Panelists Include:
Jen Boyles, Social Strategy Director, OLSON
Rebecca Gutierrez, Social Product Marketing Manager and Cartwheel Marketing Lead at Target
Mike O'Neil, Founder & President Integrated Alliances (Forbes & Linkedin top 50)
Erik Odland, Web Strategy Marketing Manager, Cargill
Special Q&A Webinar with Facebook's Katie Harbath and GSM CEO Kristy DaltonLuke Stowe
Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
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- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
So you’ve heard the term “Content Marketing,” but don’t know much about it. That’s okay, you are not alone. Formally defined, Content Marketing refers to the technique of creating and distributing relevant and valuable content to attract, acquire and engage clearly defined target audiences, with the objective of driving profitable customer action. In other words, content, such as blogs, press releases, news stories, etc., are distributed across multiple channels to garner a specific reaction from your target audience. Here are a few tips, and tricks that can help in your content marketing endeavors.
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New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
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Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
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Creative Digital and Social Advertising Ideas For Politics and Advocacy [2023 Edition]
1. @epolitics
CREATIVE DIGITAL & SOCIAL
ADVERTISING FOR POLITICS &
ADVOCACY
July 14, 2023
Colin Delany
Epolitics.com
@epolitics
2. 20+ Years in Digital Politics
Internet Strategy Consultant
Political Advocate
Founder/Editor of Epolitics.com
Ebook Author
Plays Bass in a Rock & Roll Band
@epolitics
Colin Delany
3. @epolitics
Colin Delany
Digital advertising strategy
Advertising placement
Organizational digital strategy
Digital program audits
Email strategy/list-building
Social media strategy
Digital project planning & execution
10. @epolitics
EXAMPLE: HOMETOWN PROJECT
• Targeted content for each legislative district
• Voter-file targeted
• Facebook & programmatic video ads
• Some ads targeted more broadly, to catch
people the data models might miss
• 4.5 million impressions in 50-odd districts
• 1.4 cents per voter contact
19. @epolitics
CUSTOM AUDIENCES
Targeting an email or mobile list, or a list of Facebook IDs,
with Facebook ads
EXAMPLE FROM 2014:
Two groups of campaign donors/supporters
Group A: email + [Facebook ad] + second email
Group B: email + [no ad] + second email
What do you think happened?
30. @epolitics
PROMOTED TWEETS
Target:
• People who follow a
particular feed
• People who use a
keyword or hashtag
• A list of specific users
• Geographic area (ex.
Capitol Hill zip codes)
31. @epolitics
PROMOTED TWEETS
Uses:
• Targeting decisionmakers
• Targeting employees/customers of a business
• Targeting legislative staff
• Targeting reporters
• Promoting content
• Hashtags