A Network of Information - Nigel Doust, CEOBlackbay
The document discusses how retailers can improve the delivery experience for customers. It recommends that retailers capture customer delivery preferences to drive loyalty by delivering orders correctly the first time. It also suggests retailers can use customer data collected during deliveries to upsell products and personalize customer interactions. This improves the brand reputation and can increase retailer revenues and cut costs.
Soc Marketing Stronger Bottom Line Presentationrobbcapeling
The document discusses the importance of appreciation and relationship marketing for building strong relationships with clients that lead to greater customer retention and referrals. It emphasizes that competitive advantages today come from how customers are treated and the relationships formed, rather than price or quality. Regularly showing appreciation and gratitude to clients through personalized communications, gifts, and experiences helps create loyal, lifelong customers who become advocates and "raving fans". Automated greeting card systems make it easy and cost-effective to regularly send cards to clients to strengthen relationships over time.
Roomvine Venues - Engage and interact with your in-store customersSameer Noorani
Do you own or manage a retail establishment like a bar, pub, restaurant or store? Would you like to know what your customers really think about you? More importantly, would you like to help your customers in an easier way?
Roomvine is a tool which can help you with these problems.
Contact us at hello@roomvine.com for queries or to request a sticker for your venue.
This document summarizes WIRL, a marketing platform that allows brands to communicate directly with consumers who want to hear from them. It aims to solve issues like brands wasting money on ads consumers avoid, and small brands struggling for reach. On WIRL, consumers follow brands they like and control what messages they receive. Brands can more cost-effectively target willing customers to increase sales, including around gift-giving occasions. A soft launch of WIRL is planned for November 2018 in Leeds focused on small local brands serving students.
How to make a Customer journey a successful tool.Geert Stox
How to make a thorough Customer Journey?
This presentation will guide you through every step to make an insightful Customer Journey and make it a helpful tool for your marketing and communication strategies. The perfect starting point for your next product service design or innovation :-)
More leads and sales using Life Cycle MarketingDon Bishop
This document discusses how to plug up the "black holes" in a business using automated lifecycle marketing. It outlines how to capture leads, nurture prospects through education, generate repeat customers and referrals, all through automated follow-up. The key takeaways are to stop missing prospects, ignore warmest prospects, lose touch with customers, and forget to ask for referrals by implementing a plan for lead capture, prospect nurturing, repeat business, and referrals generation - all done automatically through lifecycle marketing and follow-up.
This presentation discusses building customer loyalty. It defines a customer as someone who regularly purchases from a store or company. Loyalty is described as feelings of support for someone, a product, or service. Customer loyalty is when a customer chooses the same products or services over others due to benefits and value. The presentation outlines ways to build customer loyalty such as caring about customers, offering discounts, contests, and gathering customer information to provide a personalized experience. Golden rules for loyalty include designing programs based on customer needs and seeking constant feedback.
A Network of Information - Nigel Doust, CEOBlackbay
The document discusses how retailers can improve the delivery experience for customers. It recommends that retailers capture customer delivery preferences to drive loyalty by delivering orders correctly the first time. It also suggests retailers can use customer data collected during deliveries to upsell products and personalize customer interactions. This improves the brand reputation and can increase retailer revenues and cut costs.
Soc Marketing Stronger Bottom Line Presentationrobbcapeling
The document discusses the importance of appreciation and relationship marketing for building strong relationships with clients that lead to greater customer retention and referrals. It emphasizes that competitive advantages today come from how customers are treated and the relationships formed, rather than price or quality. Regularly showing appreciation and gratitude to clients through personalized communications, gifts, and experiences helps create loyal, lifelong customers who become advocates and "raving fans". Automated greeting card systems make it easy and cost-effective to regularly send cards to clients to strengthen relationships over time.
Roomvine Venues - Engage and interact with your in-store customersSameer Noorani
Do you own or manage a retail establishment like a bar, pub, restaurant or store? Would you like to know what your customers really think about you? More importantly, would you like to help your customers in an easier way?
Roomvine is a tool which can help you with these problems.
Contact us at hello@roomvine.com for queries or to request a sticker for your venue.
This document summarizes WIRL, a marketing platform that allows brands to communicate directly with consumers who want to hear from them. It aims to solve issues like brands wasting money on ads consumers avoid, and small brands struggling for reach. On WIRL, consumers follow brands they like and control what messages they receive. Brands can more cost-effectively target willing customers to increase sales, including around gift-giving occasions. A soft launch of WIRL is planned for November 2018 in Leeds focused on small local brands serving students.
How to make a Customer journey a successful tool.Geert Stox
How to make a thorough Customer Journey?
This presentation will guide you through every step to make an insightful Customer Journey and make it a helpful tool for your marketing and communication strategies. The perfect starting point for your next product service design or innovation :-)
More leads and sales using Life Cycle MarketingDon Bishop
This document discusses how to plug up the "black holes" in a business using automated lifecycle marketing. It outlines how to capture leads, nurture prospects through education, generate repeat customers and referrals, all through automated follow-up. The key takeaways are to stop missing prospects, ignore warmest prospects, lose touch with customers, and forget to ask for referrals by implementing a plan for lead capture, prospect nurturing, repeat business, and referrals generation - all done automatically through lifecycle marketing and follow-up.
This presentation discusses building customer loyalty. It defines a customer as someone who regularly purchases from a store or company. Loyalty is described as feelings of support for someone, a product, or service. Customer loyalty is when a customer chooses the same products or services over others due to benefits and value. The presentation outlines ways to build customer loyalty such as caring about customers, offering discounts, contests, and gathering customer information to provide a personalized experience. Golden rules for loyalty include designing programs based on customer needs and seeking constant feedback.
LSS2017: Success Stories For Driving Local Value to Your BrandRio SEO
View Steve Wiideman's presentation from Rio SEO's Local Search Summit (LSS2017) about what your brand can do to offer value at every phase of the buyers journey.
This document summarizes a business plan for Lehlo, a mobile app and website that allows consumers to have groceries and other items delivered by friends and neighbors. It addresses problems with existing grocery delivery being expensive or using strangers. Lehlo connects consumers to shoppers they know to get items delivered affordably and reliably. The business model generates revenue from targeted ads and coupons. With $2 million in funding, the founders aim to scale customer acquisition, service, and infrastructure to reach $48 million in sales.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
Word of mouth marketing, or WOM, refers to when customers recommend a product or service to others through oral or written communication. It can be positive or negative. WOM is highly effective because recommendations come from personal connections and have a high conversion rate.
In the social media age, WOM is strongly influenced by online presence and interactions. Positive social media engagement can drive positive WOM, while mistakes online can spread negative WOM quickly. Tools for effective WOM include quality service, high quality products, social media promotion, and hiring staff that prioritize customer satisfaction and relations. WOM, both positive and negative, has a significant impact on business success.
This document discusses customer engagement strategies. It defines customer engagement as meaningful interaction between customers and brands that builds an emotional investment. Frequent and valuable engagement can make customers more invested in the brand beyond individual purchases. The document recommends acquiring, engaging, and retaining customers through loyalty programs, personalized communication, social media promotion, and responsive customer service. It also emphasizes building a customer-first culture and hiring employee satisfaction to ensure honest and consistent communication that builds trust and loyalty over the long term.
Marie Bonhomme evaluated a sales pitch, noting positive points like use of visual aids, product demonstration, and a personal story, but areas for improvement including seeming rehearsed, voice control when stressed, and better connecting the ad to the product. Her advice for others is to smile, maintain eye contact, believe in the product, involve the audience, describe the product thoroughly, craft a hook, solicit feedback, remain calm, and employ pathos, logos, and ethos.
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
Buyers Abandoning Your Shopping Cart? Act now before it’s too late!Digital Marketing Lab
Buyers Abandoning Your Shopping Cart? Act now before it’s too late!
Are the buyers abandoning your shopping cart?
Are you not selling as much as you would like to sell?
Know more visit https://www.digitalmarketinglab.co.in/
The Power Series - Selling Face to Face 2021Richard Mulvey
This document discusses strategies for effective face-to-face selling. It emphasizes creating the right first impression within the initial 4 minutes of a sales interaction. It highlights focusing on the customer's needs and benefits rather than just features. Different types of questions and different customer needs are outlined. Generational differences are also reviewed, noting that Generation X has significant spending power and seeks safety, security, and context in purchasing decisions. The key is to understand customers and match products to their actual or unknown needs through benefits.
Humanizing your brand with marketing technologyInfluitive
There's a lot of marketing technology that helps B2B marketers connect with customers...but are you losing the human touch along the way? This webinar shares ideas for how to better humanize your brand with - and outside of - your martech stack.
A guide to building effective landing pages. Discover how to create great content, strong calls to action and forms that make someone click to convert.
This document provides a business proposal for growing the women's fragrances business at a Nordstrom store. It outlines opportunities in several areas including daily operations, product placement, sales tracking, training, events, and vendor coordination. The goal is to increase customer satisfaction, sales growth, and operational excellence through initiatives such as assigning product ownership, implementing sales tracking and goal setting, providing product knowledge training, coordinating gifts with purchase, and hosting pop-up shops and sampling events.
The document provides 12 ideas to reduce marketing fatigue and drive revenue. It suggests being more relevant to customers by understanding their preferences. It also recommends mixing up marketing messages and formats instead of using the same thing constantly. Additionally, the document advises leaving space between marketing contacts and reviewing efforts for signs of fatigue. The overall goal is to provide valuable content to customers in a fun and authentic way through various channels like social media, video, and games.
This document discusses multi-channel execution strategies for a retail store. It provides an overview of the author's internship experience and outlines the company's vision of providing a seamless customer experience across fulfillment channels. Key points of the company's current strategy include stores, online ordering, mobile apps, and marketing. The document emphasizes that proper execution of standard operating procedures combined with encouragement and accountability among employees is needed to maximize efficiency across channels.
Business project internee : Project with Daburmohanaparna87
The document provides details on the go-to-market strategy for launching FEM hair removal cream (HRC) in India. It discusses conducting market research and a need-gap analysis. It recommends developing a new product formulation focused on preventing skin darkening, introducing a new 60g SKU, and improving packaging, distribution, and communication strategies. Key elements of the strategy include benchmarking competitors like Veet and Anne French, analyzing sales data to identify high-potential areas, developing attractive packaging and inserts, and allocating a majority of the initial advertising budget to television. The goal is to successfully launch the new FEM HRC product and capture market share in the growing Indian HRC category.
Integrated Live 2016 - The revenge of Subcultures in social mediaLaurent François
A talk I've given to Integrated Live 2016 in London.
Marketers need to kill "average personas" as it ultimately destroys brand equity and miss the true value of social media: its versatile subcultures which create the most influential clusters and forecast what the whole societies might consume in the next future.
http://thisisreup.com
IFM (Institut Français de la Mode) invited me to talk about what creative ideas are in advertising.
This is the support deck of the great open discussion we've had with the students.
More about RE-UP agency:
http://thisisreup.com
This document provides a marketing prioritization plan and 360-degree marketing strategy for a health biscuit brand.
The plan involves segmenting markets based on category contribution and growth rates. High priority markets include Tamil Nadu, Karnataka, Andhra Pradesh, Gujarat, and Maharashtra. Secondary research found the highest rates of diabetes in North, South, and East India.
The 360-degree strategy proposes various touchpoints including smaller trial packs, referrals, promotions, mobile games, and brand ambassador Shilpa Shetty. Market share is estimated to grow to 20% through this comprehensive approach.
The channel mix analysis finds modern stores are most efficient while food stores, general stores, and grocers
O'ran Pte Ltd is proposing a business to produce and sell handmade natural bath and body products in Singapore. The proposal outlines O'ran's brand identity, target market, competitive analysis, marketing strategies including the 4Ps, and financial and operational plans to achieve leadership in revenue and profit in Asia through social responsibility and innovation. The management team believes this model can generate sustainable growth for producers, customers, and investors.
LSS2017: Success Stories For Driving Local Value to Your BrandRio SEO
View Steve Wiideman's presentation from Rio SEO's Local Search Summit (LSS2017) about what your brand can do to offer value at every phase of the buyers journey.
This document summarizes a business plan for Lehlo, a mobile app and website that allows consumers to have groceries and other items delivered by friends and neighbors. It addresses problems with existing grocery delivery being expensive or using strangers. Lehlo connects consumers to shoppers they know to get items delivered affordably and reliably. The business model generates revenue from targeted ads and coupons. With $2 million in funding, the founders aim to scale customer acquisition, service, and infrastructure to reach $48 million in sales.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
Word of mouth marketing, or WOM, refers to when customers recommend a product or service to others through oral or written communication. It can be positive or negative. WOM is highly effective because recommendations come from personal connections and have a high conversion rate.
In the social media age, WOM is strongly influenced by online presence and interactions. Positive social media engagement can drive positive WOM, while mistakes online can spread negative WOM quickly. Tools for effective WOM include quality service, high quality products, social media promotion, and hiring staff that prioritize customer satisfaction and relations. WOM, both positive and negative, has a significant impact on business success.
This document discusses customer engagement strategies. It defines customer engagement as meaningful interaction between customers and brands that builds an emotional investment. Frequent and valuable engagement can make customers more invested in the brand beyond individual purchases. The document recommends acquiring, engaging, and retaining customers through loyalty programs, personalized communication, social media promotion, and responsive customer service. It also emphasizes building a customer-first culture and hiring employee satisfaction to ensure honest and consistent communication that builds trust and loyalty over the long term.
Marie Bonhomme evaluated a sales pitch, noting positive points like use of visual aids, product demonstration, and a personal story, but areas for improvement including seeming rehearsed, voice control when stressed, and better connecting the ad to the product. Her advice for others is to smile, maintain eye contact, believe in the product, involve the audience, describe the product thoroughly, craft a hook, solicit feedback, remain calm, and employ pathos, logos, and ethos.
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
Buyers Abandoning Your Shopping Cart? Act now before it’s too late!Digital Marketing Lab
Buyers Abandoning Your Shopping Cart? Act now before it’s too late!
Are the buyers abandoning your shopping cart?
Are you not selling as much as you would like to sell?
Know more visit https://www.digitalmarketinglab.co.in/
The Power Series - Selling Face to Face 2021Richard Mulvey
This document discusses strategies for effective face-to-face selling. It emphasizes creating the right first impression within the initial 4 minutes of a sales interaction. It highlights focusing on the customer's needs and benefits rather than just features. Different types of questions and different customer needs are outlined. Generational differences are also reviewed, noting that Generation X has significant spending power and seeks safety, security, and context in purchasing decisions. The key is to understand customers and match products to their actual or unknown needs through benefits.
Humanizing your brand with marketing technologyInfluitive
There's a lot of marketing technology that helps B2B marketers connect with customers...but are you losing the human touch along the way? This webinar shares ideas for how to better humanize your brand with - and outside of - your martech stack.
A guide to building effective landing pages. Discover how to create great content, strong calls to action and forms that make someone click to convert.
This document provides a business proposal for growing the women's fragrances business at a Nordstrom store. It outlines opportunities in several areas including daily operations, product placement, sales tracking, training, events, and vendor coordination. The goal is to increase customer satisfaction, sales growth, and operational excellence through initiatives such as assigning product ownership, implementing sales tracking and goal setting, providing product knowledge training, coordinating gifts with purchase, and hosting pop-up shops and sampling events.
The document provides 12 ideas to reduce marketing fatigue and drive revenue. It suggests being more relevant to customers by understanding their preferences. It also recommends mixing up marketing messages and formats instead of using the same thing constantly. Additionally, the document advises leaving space between marketing contacts and reviewing efforts for signs of fatigue. The overall goal is to provide valuable content to customers in a fun and authentic way through various channels like social media, video, and games.
This document discusses multi-channel execution strategies for a retail store. It provides an overview of the author's internship experience and outlines the company's vision of providing a seamless customer experience across fulfillment channels. Key points of the company's current strategy include stores, online ordering, mobile apps, and marketing. The document emphasizes that proper execution of standard operating procedures combined with encouragement and accountability among employees is needed to maximize efficiency across channels.
Business project internee : Project with Daburmohanaparna87
The document provides details on the go-to-market strategy for launching FEM hair removal cream (HRC) in India. It discusses conducting market research and a need-gap analysis. It recommends developing a new product formulation focused on preventing skin darkening, introducing a new 60g SKU, and improving packaging, distribution, and communication strategies. Key elements of the strategy include benchmarking competitors like Veet and Anne French, analyzing sales data to identify high-potential areas, developing attractive packaging and inserts, and allocating a majority of the initial advertising budget to television. The goal is to successfully launch the new FEM HRC product and capture market share in the growing Indian HRC category.
Integrated Live 2016 - The revenge of Subcultures in social mediaLaurent François
A talk I've given to Integrated Live 2016 in London.
Marketers need to kill "average personas" as it ultimately destroys brand equity and miss the true value of social media: its versatile subcultures which create the most influential clusters and forecast what the whole societies might consume in the next future.
http://thisisreup.com
IFM (Institut Français de la Mode) invited me to talk about what creative ideas are in advertising.
This is the support deck of the great open discussion we've had with the students.
More about RE-UP agency:
http://thisisreup.com
This document provides a marketing prioritization plan and 360-degree marketing strategy for a health biscuit brand.
The plan involves segmenting markets based on category contribution and growth rates. High priority markets include Tamil Nadu, Karnataka, Andhra Pradesh, Gujarat, and Maharashtra. Secondary research found the highest rates of diabetes in North, South, and East India.
The 360-degree strategy proposes various touchpoints including smaller trial packs, referrals, promotions, mobile games, and brand ambassador Shilpa Shetty. Market share is estimated to grow to 20% through this comprehensive approach.
The channel mix analysis finds modern stores are most efficient while food stores, general stores, and grocers
O'ran Pte Ltd is proposing a business to produce and sell handmade natural bath and body products in Singapore. The proposal outlines O'ran's brand identity, target market, competitive analysis, marketing strategies including the 4Ps, and financial and operational plans to achieve leadership in revenue and profit in Asia through social responsibility and innovation. The management team believes this model can generate sustainable growth for producers, customers, and investors.
This document provides information about B'lue, a flavored water product made through a joint venture between Danone Group and Narang Beverages. It introduces Danone Group and describes B'lue's flavors, ingredients, packaging and marketing survey results. The survey of 30 people found that most were unfamiliar with the brand but liked it and would consider purchasing it again. However, most still preferred mineral or packaged waters over B'lue. The document concludes that more advertising is needed to increase awareness and popularity of B'lue.
Introduction to clinical communication skills.pptx 2011Reina Ramesh
This document introduces clinical communication skills and their importance. It discusses how effective communication involves understanding the patient's perspective, sharing information with empathy and respect. Good doctors depend not only on medical knowledge but how they communicate with patients. The objectives are to explore what makes a good doctor and the importance of the medical interview from both the doctor and patient perspectives. Key aspects of a good doctor-patient relationship are establishing rapport, demonstrating interest and respect, and good communication skills like active listening and using appropriate language. The medical interview aims to obtain a factual account of the patient's illness and their perspective to help develop a management plan.
COMMUNICATION PROCESS,TYPES,MODES,BARRIERSSruthi Balaji
The document discusses communication and its various aspects. It defines communication and provides definitions from different scholars. It describes the components of the communication process including the context, sender, message, encoding, medium, receiver, decoding, and feedback. It also discusses different types of communication such as verbal, nonverbal, symbolic, and written communication. Finally, it outlines some barriers to effective communication.
The document provides an overview of effective communication in the workplace. It defines communication and discusses its importance for organizational success. Effective communication requires understanding communication processes, channels, barriers and improving skills like active listening and providing positive feedback.
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This document outlines Sanjay Mehta's perspectives on differentiated strategies for marketing and communications in changing times. It discusses the challenges of traditional marketing approaches and argues that marketers need to shift from "talking down" to customers to "listening up" through genuine dialogue. The role of the marketer is changing to focus on relationship building throughout the customer lifecycle from consideration to advocacy. Effective communication now requires detailed planning and producing large volumes of consistent, audience-focused content across multiple digital platforms.
Omni-channel agility - Maximizing customer service and profitability_Envista_...National Retail Federation
This document discusses the importance of omni-channel customer experiences and unified commerce. It notes that customers now research and shop across various channels so retailers need a 360-degree view of each customer to provide a consistent experience. Key aspects include personalization, excellent customer service, flexible fulfillment options, and seeing physical and digital experiences as unified to meet rising customer demands and expectations. The document emphasizes that a customer-centric approach is needed to build brand loyalty and satisfaction over a customer's lifetime.
This document provides advice and perspectives on business strategy, marketing, and customer focus. It emphasizes solving customer problems rather than just promoting products, focusing on customer happiness, and differentiating by better meeting customer needs than competitors. It also discusses targeting the right customer segments, understanding existing customers, word-of-mouth marketing, and mapping the customer experience to improve it.
The document discusses experiential relationship frameworks and customer experience management. It provides an overview of IKEA's store layout design called the "fixed path" which guides customers through the entire store, exposing them to most products and driving impulse purchases. It also discusses IKEA's "bulla bulla" merchandising technique which creates the impression of many items to attract customers. Finally, the document examines key factors influencing customer experience strategies, such as technology, customer behavior, and the need for proactive, personalized communication across all customer touchpoints in the present and future.
This document discusses strategies for instigating consumer behavior change to overcome barriers facing brands. It provides examples of behaviors that may inhibit adoption of new products or services, such as preferences for cheaper alternatives, ingrained habits, infrastructure issues, cultural mindsets, usage patterns, demographics, price sensitivity, gender norms, negative word-of-mouth, perceived parity between products, and reluctance of internal stakeholders to embrace new strategies. The document advocates considering behaviors beyond surface preferences and emphasizes discovering the "strategic dissonance" needed to drive the desired changes through tactics like leveraging social influences, targeting specific usage occasions, and addressing underlying attitudes, ego needs or fears.
The document discusses strategies for revitalizing the Benzac skincare brand over the next 3 years. It aims to expand the brand's target market to include teenage acne sufferers and complement existing products with new cleansers, moisturizers and spot treatments. Integrated marketing campaigns are proposed to increase brand awareness through digital, social media, experiential, PR and advertising channels. Creative concepts focus on portraying Benzac as a quiet achiever that gets results without flashy marketing. Media strategies consider targeting both teenage customers directly and mothers who purchase products for their children.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
This document summarizes a presentation given by the Public Relations Director of the City of Hinesville and the CEO of the Liberty County Chamber/CVB on marketing, brand awareness, and social media strategies. Some of the key points discussed include: establishing relationships with customers through social media; using data to understand customers; marrying traditional and new marketing techniques; focusing on quality over quantity; and the importance of reviews, branding, and developing a long-term social media strategy rather than expecting immediate returns. Useful apps, books, and tips on social media best practices were also provided.
The document discusses the fundamentals and future of marketing. It states that while people's behaviors and shopping habits are changing with new technologies, the fundamentals of branding and brand loyalty through positive experiences remain the same. The future of marketing is described as collaborative, personalized, helpful, playful, generous and honest. It will involve delivering value and making people's lives better by uncovering insights and creating great products that people want to talk about.
Online Branding - Practical Ways to Reach Your CustomersRadhakrishnan KG
This document provides guidance on online branding strategies. It discusses how online branding is about building emotional bonds rather than visibility. Key recommendations include defining your brand's identity and values, finding and engaging your target audience across different online channels like search and social media, and inspiring people to share brand messages. Tracking metrics and continually refining strategies based on audience feedback is also emphasized. The takeaways stress developing authentic brand communications, building relationships over sales, and positioning your brand to stand for a distinctive cause or mission.
Check these 7 Tips to Persuade New CustomersTentacle Cloud
This document provides 7 tips for persuading new customers:
1) Utilize social proof like reviews and referrals to build trust.
2) Target customers' pain points by understanding their needs and showing how your product solves problems.
3) Explain the benefits of your product and how it will help customers rather than focusing on product features.
4) Leverage referrals from existing satisfied customers.
5) Schedule face-to-face meetings to demo products and provide a personal experience.
6) Personalize conversations by sounding enthusiastic about your product and mastering persuasive selling techniques.
7) Implement loyalty programs with rewards and discounts to incentivize repeat purchases.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
This document provides guidance on selecting and evaluating effective marketing channels. It discusses marketing funnels and different stages including awareness, consideration, conversion, loyalty, and referrals. For each stage, it outlines the purpose, best practices, example channels, and ways to measure effectiveness. Key recommendations include using customer data to target audiences, maintaining a consistent brand, testing channels, and focusing limited budgets on a few targeted efforts to acquire new customers while maintaining existing loyal customers.
This document provides tips for winning customer confidence and retaining customers. It recommends dedicating customer service by promptly responding to queries, confirming orders, providing delivery updates, and collecting feedback. It suggests moving services to be mobile-friendly by focusing on mobile sites and apps. Additionally, it advises making customers feel special through appreciation tokens, coupons, and ensuring timely deliveries. Finally, it proposes publicity at the grassroots level through local pharmacists and NGO partnerships to spread awareness, especially among youth.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
2. • Offers help
• Customers want instant rewards
• Vouchers, TV ads, loyalty programs invite to store, don't urge to buy
• Shoppers research, make their mind for their purchase but actually
make a buy due to in-store experience
• Design, color and communication most important in Banners /
Creatives
• Used simple words in communications or get IGNORED !!!
• More than 50% of purchase decisions are made in store : Physical or
Virtual (Online)
• Spontaneous shopping > Planned shopping
INSIGHTS
4. • Sales campaign communication :
• “When long lost friends say you haven’t changed, it isn’t a
compliment, ITS TIME TO CHANGE”
• “Second glances aren’t earned by wearing the same thing twice. ITS
TIME TO CHANGE”
SHOPPERS STOP