The BEWATER project launched a competition to design a logo and slogan. 24 logo proposals and 4 slogan proposals were received from Madrid. The winning logo was designed by a participant from Portugal and the winning slogan was from Spain. The slogan "Improve your life, BEWATER" was selected. A designer then adapted the logo for different media and versions. The final authorized versions included the logo and slogan in color and black and white, with and without the partner logos.