170103_Imagine FoodTech BCC_EN_short

Imagine FoodTech BCC
Barcelona - San Sebastián 2017

In March 2017, 12 DREAMERS will take on an inspirational journey
to create 4 disruptive innovation projects
to improve our food system.
They will work hard and receive mentoring from recognised experts
in gastronomy, technology, design and business strategy.
The teams will present 4 innovative and functional prototypes
at the Auditorium of the Basque Culinary Center in front of
a select audience and jury of experts, media
and industry professionals.

<
Inefficiency
& growth
By 2050 our global
population will reach 9.6b
people and consumer
demands will change
while with current
production methods, we
only get a yield of 30-35%
of the land’s potential.
Diet
Diet related diseases like
diabetes and heart
disease are, by far, the
biggest killers in the
world.
$6.4 trillion
industry
From food waste to
agricultural supply chain,
the 6.4tr food and drinks
industry is truly ready for
technology driven
disruption and innovation.
Waste
40% of the food we
produce is thrown away
before it even reaches the
consumer
Imagine Food Tech Basque Culinary Center
WHY IMAGINE FOOD TECH BCC
The Food ecosystem is ready for a revolution
Source: Y Food

4 FOOD TECH CHALLENGES
THE FUTURE SUPERMARKETTHE FUTURE FARM
THE FUTURE KITCHEN THE FUTURE RESTAURANT

THE FUTURE FARM

THE FUTURE SUPERMARKET

THE FUTURE KITCHEN

THE FUTURE RESTAURANT

CREATIVE
chef, designers,
UX experts,
artists
BUSINESS
entrepreneurs,
MBAs,
strategists
TECH
hard+software
engineers,
developers
+ +
3 COMPLIMENTARY SKILL SETS IN EACH TEAM
12 DREAMERS WORKING ON 4 CHALLENGES

Prototype
to develop
Reframe  
the problem
Idea
generation
Value
Proposition
Sell  
the project
Convergence ConvergenceDivergence Divergence
LOMBARD METHODOLOGY 4 PHASES
The straight line is the shortest but also the least creative.
Internationally certified Creative
Innovation Method designed by
Imagine Creativity Center.
Based on radical learning and the
principales of entrepreneurship and
disruptive innovation adopted from
high growth companies in Silicon
Valley.

1
2
3
4
FOOD TECH INNOVATION JOURNEY

Celler de Can Roca · Fundació Alicia
Cala Montjoi · Ciudad Agroalimentaria Tudela
Beaz Bizkaia · Arzumendi · Guggenheim
Mondragon Unibertsitatea BBF · Mugaritz
Gaztelugatxe · Basque Culinary Center
Van Van Market · Coocció · Makers Of Barcelona · Pier 01 Barcelona
Nu4Mat · Parque Eólico de Navarra · Aires de Bárdenas ·
EADA Campus Collbató · Comunidad Foral de Navarra

FINAL EVENT AT THE AUDITORIUM OF THE BCC
24 de
Marzo 2017
The teams present
functional prototypes in the
BCC Auditorium to
investors, media, sponsors
and professional audience
at the end of the journey,
The Final Event.
Final event at BCC

How to participate
in Imagine Food Tech BCC
and solve our food system?

SPONSOR A CHALLENGE
MAIN SPONSOR
30.000€
- Definition of the challenge.
- One team working full time
- Participation of 1 DREAMER from the
company
- A project ready to be activated at the end
of the program.
- Valuable learnings + documentation
generated during the trip
- All expenses included
Challenge a team of 3 DREAMERS to
generate a project that solves a key business
issue

SPONSOR A DREAMER
DREAMER SPONSOR
5.000€
Participate with 1 DREAMER in the journey
from Barcelona to San Sebastián.
- Sponsorship of 1 DREAMER
from the company
- Design of internal talent
competition
- Learning and transformational
experience
- All expenses included

A disruptive
innovation project
WHY PARTICIPATE?
Discovering
talent
Thought leadership
and PR
Startup
culture
An innovative team of 3
DREAMERS, plus mentors
and experts working
exclusively on a viable,
innovative project for each
sponsor
Position your company as
part of the startup and
innovation ecosystem to
attract the best talent.
Learn from startup
methodologies: design
thinking, lean and agile to
install at the heart of the
company’s innovation
culture
Full documentation of the
innovation process, content
generation and presentation
of the projects and
prototypes at events with
media and industry experts.

Cecilia Tham 
Design, technology and Open Innovation
Strategist. Harvard Innovation Lab &
Product Strategy, Expert at Google
Developers Group, Harvard University,
Graduate School of Design
Adela Balderas 
Director Master in Restaurant
Innovation and Management at BCC.
Vicepresident Customer Experience
Comision. Master in Entrepreneurship
and Management Universidad del País
Vasco EHU/UPV
STAFF & MENTORS
Jon Etxeberria 
Culinary Action! Basque Culinary Center
Co-founder Baiba the kitchen.
Entrepreneur. Investor. Gastronomy lover.
Víctor Fortunado 
Food Tech Creative Director.
Founder of Cookbooth & NextChef.
Staff Imagine Silicon Valley 2012
Angelika Blendstrup 
Founding Venture Partner, Chief
Entrepreneur Evangelist, SV LATAM Fund,
International Exec Coach,
mentor@500startups
Malwine Steinbock 
Food Tech Innovator 
Founder of Cookbooth & NextChef  
Dreamer Imagine Silicon Valley 2014
Xavier Verdaguer 
Serial Entrepreneur based in Silicon
Valley Stanford University, UPC 
Founder of TMT Factory & Innovalley.
Founder of Imagine Creativity Center.
Nacho de Juan Creix 
Director Creativo Ejecutivo TL3 //
NU4MAT. Imagineer. Creative
entrepreneur and innovator.
ResearchIdeasgenerationPrototypingCommunication

WHAT IS BASQUE CULINARY CENTER?

MAIN PARTNERS IN PREVIOUS EDITIONS

DREAMER SPONSOR
5.000€
- Participación en un reto.
- Selección de talento e iniciativas en la
compañía
- Aprendizaje y experiencia transformadora
Participación en el programa a través de
la esponsorización de 1 Dreamer
www.imagine.cc

Challenge: To change de relationship citizens have
with water 
Solution: Interactive device with IoT sensors that
enable to control the uses of water and manage
household chores.
Model: Spin-off of Agbar (Multinational working
with water in 25 countries with 25 million users) led
and co-founded by 3 Dreamers of Imagine.
Investment of 300 K eur. and incubation at Startup
Bootcamp.
 
+ info: www.oasys.io
Sponsored by:
SUCCESS CASES OF IMAGINE

Sponsored by:
Challenge: The tangibilization of brand Banco Sabadell
in households through new services 
Solution: Interactive digital Piggy bank for families to
use associated with an app through which members of
a family can create dreams, visualize and make
contributions to each of the dreams.
Model: Intrapreneurship through Josep Maria Guiu
Dreamer with the first pilot launching with 50 units
developed by Imagine Lab & 5 Dreamers at this phase.
 
+ info: https://cubs.bancsabadell.com/

Sponsored by:
Challenge: Help remove de feeling of solitude of the
elderly
Solution: Application which enables to create
communication networks between the elderly (tablet)
and their trust circle (people they know they can trust)
(Mobile App)
Milestones: This project has been awarded 5 million
dollars by the Bloomber Philantropies and the
Barcelona City Hall has invested 10 millions euros for a
first deployment of 20,000 elders of the city of
Barcelona.
 
demo: https://vimeo.com/101271199

Sponsored by:
Challenge: New types of insurance for the
upcoming sharing economy
Solution: Wesura, we platform for the provision of
group insurances based on risk sharing
Milestones: Grupo Sura has invested 1 million dollar
in the prototype created in Imagine and the
dreamer sponsored by Sura that participated in
Imagine is now leading the project inside SURA
. 
+ info: www.wesura.com

Documentary Imagine Silicon Valley 2013: https://www.youtube.com/watch?v=oXC8Kh7B0p4
Summary Imagine Silicon Valley 2013: http://vimeo.com/73799219
Teaser Imagine Express 2014: http://vimeo.com/89696150
Summary Imagine Silicon Valley 2012 : https://vimeo.com/48012919
Project “Incrediball.org” Imagine SV 2012 : https://vimeo.com/47158039
Warm-up weekend Imagine Silicon Valley 2012 : https://vimeo.com/44776786
Summary Imagine Silicon Valley 2011 : https://vimeo.com/29998008
“Reﬂexiones Dreamers” Imagine SV 2011 : https://vimeo.com/28290159
Imagine Express 2015: https://www.youtube.com/watch?v=-kW1Zl8BVw4
Imagine Express 2015 National News: http://www.rtve.es/alacarta/videos/linformatiu/
infmigdia-20150227-1353/3018116/
+ videos at: https://vimeo.com/imaginecc
VIDEOS

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