Slide show depicting the history and brief business play synopsis of the VacDaddy, the simplest, fastest way to vacuum your pool, period. No one taught you to vacuum your carpet. Why should vacuuming your pool be any different? No heavy, bulky equipment. No priming of hoses. No clogging your pool's filter system. No batteries to recharge. No pool robots getting tangled in the ladder and their own cord. Simply plug in and vacuum. It's that simple. Who's Your Daddy? The VacDaddy, powerful, portable pool vac.

1. ADVANCED POOL TECHNOLOGIES,
LLC
The VacDaddy™ is an advanced
powerful and portable pool cleaning
technology designed to make pool
cleaning more efficient.

2. ADVANCED POOL TECHNOLOGIES
(APT)
• Founded in January 2018 and located in Long Island, New York,
APT’s first product, the VacDaddy, is scheduled to rollout in
December 2020-January 2021.
• APT was created to address the pool service industry’s
commercial and retail need for a powerful, easy-to-use, light
weight, continuous power pool vacuum that saves time and
money—an alternative to heavy, bulky pool vacuums.
• Future development includes a smaller version for above
ground pools/spas, warranty products, additional filter bags,
vac-to-waste kit, pool cover, telescoping pole, pool
chlorinator.
• The patent includes alternate use for discharging water from
point A to point B (ie: flooded basements). U.S. market 100M
homes.
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3. WHAT IS THE VACDADDY?
The VacDaddy is a powerful lightweight
pool vacuum that provides cleaner water
in less time for commercial and
residential users. The VacDaddy will
revolutionize the way pools are cleaned!
• Powerful: Cleans pools faster than
traditional pool vacuums.
• Lightweight: At just 10 pounds (out of
water), anyone can use it.
• Compact: Easy to transport. No bulky,
heavy hoses required as with
commercial pool vacuums.
• Universal fittings: Can be used with
universal pool poles and vacuum
heads.
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4. VACDADDY INTELLECTUAL
PROPERTY• Patent Cooperation Treaty (PCT) international application was filed in January 2018,
enabling APT to seek protection in 152 contracting countries.
• January 8, 2019, United States Patent No. US 10,174,516 B2 was issued for the
VacDaddy.
• The VacDaddy name and logo are trademarks of APT and a Notice of Allowance for
registered trademark was issued by the USPTO.
• In May 2018, APT filed international trademark applications and protection has been
granted in the EU, UK, Australia, Turkey, Switzerland, Mexico and China.
• January 27, 2020, the VacDaddy was granted a Patent Pending for a design patent.
• In summer of 2020 APT applied for patent protection for an additional utility patent
in the US plus two patents (a utility patent and a design patent) in the EU and China.
• August 18, 2020, the VacDaddy was awarded a design Patent Registration from the
EU.
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5. COMPETITION
5
Pool Vacuum Powerful/
45+ GPM
Effectiv
e
Light
Weight
Easy to
Use
Cleans
Fast
Competitiv
e Price
Price Range
The VacDaddy      
Wholesale
$1,090
Retail $1,350
Commercial Vacuum
System
   $800-$1,400
Marine battery propeller vac
head cart system
  
$1,400-
$2,400
Pool Robots     $900-$1,600
Hand-held Battery Vacuums    $100-$700
Pool System Equipment
(requires pool installation)
  
Approx.
$3,000
In-Floor Cleaning System
(requires pool installation)
  
$6,000-
12,000

6. TARGET MARKET
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There are 8.8 million residential and commercial pools in the U.S.,*
VacDaddy’s largest target market. 7 million (80%) are pool owners who clean
the pool themselves (DIY) and 1.8 million (20%) hire service professionals.
115K highly motivated buyers:
• 45K potential professional users: 1.8M pools divided by 40 pools per
week per technician
• 70K potential pool owner users: 1% of the 7M DIY pool owners
50K automatic pool cleaners sold in U.S. annually per wholesale distributors.
Research data illustrates the industry is stable and growing steadily,
indicating the industry can support the introduction of a revolutionary pool
cleaning device.
PoolCorp, the world’s largest distributor of swimming pool products,
announced record sales for Q2 2020. This is attributed to families
searching for safe, at-home leisure activities. New builds and renovations
are trending upwards into 2021.
*APSP Yearbook, data by P.K. Data, Inc.

7. MARKETING STRATEGIES
APT will use proven marketing methods to reach
distributors, pool service professionals and pool
owners by leveraging industry experience and
relationships.
• Email marketing campaign with qualified dealer
database developed over three years.
• Direct contact with industry distributors including
Horner,
Baystate, Jet Line, Bel-Aqua, and Florida Water
Products.
• Print and electronic marketing through industry
publications, supplier websites, and Amazon.
• VacDaddy website and social media campaigns
including cross-promoting, SEO, and tracking
engagement.
www.thevacdaddy.co
m
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8. SALES STRATEGY
• The initial launch of the VacDaddy will focus on targeting New
York and the big four states—California, Florida, Texas and
Arizona—with the largest geographic distribution (62%) of pool
service households.*
• Established Manufacturer Sales Groups that sell specialty pool
products to wholesalers, distributors and retail specialty stores
will help launch the VacDaddy.
• Indirect sales will be based on existing pool industry channels
including over 270 wholesale distributors across the country.
• Direct sales methods to reach individual pool owners via the
website, Facebook, Twitter, YouTube and mail order catalogs. 8
*APSP Yearbook, data by P.K. Data, Inc.

9. OPERATIONS LEADERSHIP TEAM
Founder, President, Matthew D’Aguanno
• 35 years of pool industry experience. Owner/Operator of a
swimming pool maintenance business. Started as a one-man
business, has grown into a $1.8M pool business/retail store
with 20 employees and 350+ customers.
• Multiple entrepreneurial ventures including real estate
development and renovation projects, and
ownership/management of 6 rental unit properties.
Co-Founder, Director of Sales, Alan Palmer
• 26 years of sales and marketing experience including
managing teams as Director of Sales in several luxury hotels
and major resorts.
• Managed group sales and marketing, while overseeing a $3
million budget to promote several lodging communities,
hitting our goal 10 of 11 years (and dominated market share
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10. BOARD OF ADVISORS
Industry Expert: Hayward Industries, VP International (Retired),
Bruce Fisher
• Highly regarded leader in the swimming pool industry, with 22 years of
experience at the Hayward Pool Products Division of Hayward Industries
holding the following positions: Vice President of Marketing, VP of Sales,
VP of Sales and Marketing (worldwide), Vice President of Global Marketing
and International Sales and most recently, VP International with line
responsibility for this segment of Hayward’s business.
• During his tenure, Fisher led Hayward's global expansion via strategic
acquisitions and internal growth initiatives. He led the expansion of
Hayward's product line, brand, sales organization, and marketing
department; introduced an industry-leading dealer relationship marketing
program; and drove the growth and profitability of Hayward’s
International business segment.
• An active volunteer within The Association of Pool and Spa Professionals
(APSP) from 2010-2015, Fisher served as Chairman of the Manufacturer's
Council, Chairman of the APSP CEO Search Committee, and was elected to
the Board of Directors of the APSP Trade Association. Fisher volunteered
and held committee positions at SCORE, an organization that mentors
entrepreneurs and small businesses. Fisher also has been an adjunct
professor, teaching Strategic Planning, at NYU’s graduate business school.10

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MARKETING BROCHURE

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TRADE SHOW BANNERS

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ADDITIONAL IMAGES