Baku International Village

1. Январь 2013ВМКР ВИЗУАЛИЗАЦИЯ БРЕНДА ПРАЗДНИК ВЫПУСКНИКОВ “АЛЫЕ ПАРУСА” Anton Chitana, Oleg Korshunov Presentations Portfolio Ulduz, Donewell, Mozaic Baku International Village brand portfolio development Project Report Presentation for FWDBrands January 2011 Moscow, Baku

2. YOUR BRAND NEW APPEARANCE FWDBrands CONTENTS 1. PROJECT OVERVIEW 2. BRAND SCENARIOS AND DESIGN CONCEPTS OVERVIEW 3. FINAL BRAND APPEARANCE

4. YOUR BRAND NEW APPEARANCE FWDBrands PROJECT TASK: REBRAND ROYAL PARK

5. YOUR BRAND NEW APPEARANCE FWDBrands STRATEGY ONE STRATEGY TWO DEVELOP A NEW VILLAGE BRAND WITH THE RELEVANT POSITIONING - REPLACE STONEPAY - COMMUNICATE CHANGES FOR THE BETTER WITH A NEW MANAGING COMPANY BRAND PROJECT TASK: REBRAND ROYAL PARK

6. YOUR BRAND NEW APPEARANCE FWDBrands STRATEGY ONE STRATEGY TWO DEVELOP A NEW VILLAGE BRAND WITH THE RELEVANT POSITIONING - REPLACE STONEPAY - COMMUNICATE CHANGES FOR THE BETTER WITH A NEW MANAGING COMPANY BRAND

7. YOUR BRAND NEW APPEARANCE FWDBrands

9. YOUR BRAND NEW APPEARANCE FWDBrands BAKU INTERNATIONAL VILLAGE DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL MOSAIK ULDUZ ULUS ONE SKY Final Reﬁnement Reﬁnement Names Design Routes Scenarios Positioning

10. YOUR BRAND NEW APPEARANCE FWDBrands BAKU INTERNATIONAL VILLAGE DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL MOSAIK ULDUZ ULUS ONE SKY Final Reﬁnement Reﬁnement Names Design Routes Scenarios Positioning

11. YOUR BRAND NEW APPEARANCE FWDBrands Expats LocalsBAKU INTERNATIONAL VILLAGE DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL MOSAIK ULDUZ ULUS ONE SKY Final Reﬁnement Reﬁnement Names Design Routes Scenarios Insight Positioning

19. Globally connected Developed infrastructure: international school & nursery, transport accessibility, communications Location: close to Baku, suburban life-style near city-center Smart Living Smart investment: area is included in city development plan, subway station and highway in 5 years Friendly Open-minded World wide scale Emotional Beneﬁts Rational Beneﬁts Family oriented International service standards BAKU INTERNATIONAL VILLAGE BRAND POSITIONING

20. BRAND MOOD BOARD

21. Expats Usual place to live. Comfortable and habitual life, feel home and safe. Locals A prestigious place to live. Self-respect and global connection. Status. BAKU INTERNATIONAL VILLAGE BRAND SCENARIOS

22. BRAND SCENARIO 1 BAKU INTERNATIONAL VILLAGE

23. Benchmark International City’s multicultural population translates into a multifaceted community where diversity is no hindrance to harmony, where being yourself is the best fashion statement, and where strangers are merely friends you haven’t met. BRAND SCENARIO 1

24. LIVING AND WORKING INTERNATIONALLY WE GET USE TO CERTAIN STANDARDS OF SERVICE AND COMMUNICATION WE FIND EVERYWHERE WE GO BRAND SCENARIO 1

25. BRAND SCENARIO 1 ME AND MY FAMILY GET USE TO THE IDEA OF DIVERSITY WE MEET IN DUBAI, SHANGHAI OR BAKU

26. BRAND SCENARIO 1 WE GET USE TO LIVE IN THE UNITY OF UNLIKES – ALIA UNITATE

27. BRAND SCENARIO 1 ALIA UNITATE – DIFFERENT ELEMENTS

28. BRAND SCENARIO 1 ALIA UNITATE – DIFFERENT ELEMENTS COMING TOGETHER

29. BRAND SCENARIO 1 ALIA UNITATE – DIFFERENT ELEMENTS COMING TOGETHER, FORMING ONE

30. BRAND SCENARIO 1 ALIA UNITATE – DIFFERENT ELEMENTS COMING TOGETHER, FORMING ONE

31. BRAND SCENARIO 1

35. WE ARE LIVING IN A FAST MOVING WORLD BRAND SCENARIO 2

36. THE WORLD WITHOUT LIMITS AND BOUNDARIES BRAND SCENARIO 2

37. WE SEE IT IN ALL IT’S VARIETY AND DIVERSITY BRAND SCENARIO 2

38. ULDUS SHOWS ALL THE POSSIBILITIES WORD GIVES US BRAND SCENARIO 2

39. ULDUS SHOWS ALL THE POSSIBILITIES WORD GIVES US AT ONE SIGHT, HERE AND NOW BRAND SCENARIO 2

48. THE WORLD IS ONE TODAY BRAND SCENARIO 3

49. THE WORLD IS ONE TODAY ... IT IS ONE FEELING BRAND SCENARIO 3

50. BRAND SCENARIO 3 THE WORLD IS ONE TODAY ... IT IS ONE FEELING, ONE WAY

51. BRAND SCENARIO 3 THE WORLD IS ONE TODAY ... IT IS ONE FEELING, ONE WAY, ONE SKY

53. WE CAN ILLUSTRATE THAT WE BELONG TOGETHER WITH A CONSTELLATION BRAND SCENARIO 3

54. BRAND SCENARIO 3 WE CAN ILLUSTRATE THAT WE BELONG TOGETHER WITH A CONSTELLATION, WHERE EVERY STAR IS ON A SAME LEVEL

55. LIVING AND WORKING INTERNATIONALLY WE GET USE TO CERTAIN STANDARDS OF SERVICE AND COMMUNICATION WE FIND EVERYWHERE WE GO BRAND SCENARIO 3 WE CAN ILLUSTRATE THAT WE BELONG TOGETHER WITH A CONSTELLATION, WHERE EVERY STAR IS ON A SAME LEVEL AND BAKU IS ONE OF THE STARS

60. WE ARE GLOBALLY CONNECTED, WE STAY IN TOUCH NO MATTER WHERE WE ARE BRAND SCENARIO 4

61. BRAND SCENARIO 4 WE CAN REACH EACH AND EVERY POINT ON THE EARTH WITHIN A FEW HOURS

62. BRAND SCENARIO 4 THAT’S WHY WE ARE ALWAYS EVERYWHERE, KNOWING OUR LOCATION

63. BRAND SCENARIO 4 THAT’S WHY WE ARE ALWAYS EVERYWHERE, KNOWING OUR LOCATION, FEELING OUR DIRECTION

64. BRAND SCENARIO 4 THAT’S WHY WE ARE ALWAYS EVERYWHERE, KNOWING OUR LOCATION, FEELING OUR DIRECTION, STAYING SUPERCONNECTED

66. YOUR BRAND NEW APPEARANCE FWDBrands BAKU INTERNATIONAL VILLAGE

67. YOUR BRAND NEW APPEARANCE FWDBrandsBRAND SCENARIOS OVERVIEW

68. YOUR BRAND NEW APPEARANCE FWDBrandsBRAND SCENARIO CHOSEN

71. YOUR BRAND NEW APPEARANCE FWDBrandsPROBLEMS TO BE SOLVED FLAGS’ ELEMENTS DISTORTION NOT A VERY SOPHISTICATED ORNAMENT NOT A VERY SOPHISTICATED FORM

72. YOUR BRAND NEW APPEARANCE FWDBrandsSOLUTION FROM A FLAG TO SEVERAL FLAG RELATED ELEMENTS AND MORE COMPLEX ALGORITHM

73. YOUR BRAND NEW APPEARANCE FWDBrandsRESULT afterbefore

74. YOUR BRAND NEW APPEARANCE FWDBrandsBRAND MARK

77. YOUR BRAND NEW APPEARANCE FWDBrandsLOGO

79. YOUR BRAND NEW APPEARANCE FWDBrands79 FINAL REFINEMENT LOGO

86. YOUR BRAND NEW APPEARANCE FWDBrandsCOLOR AND IMAGERY SYSTEM

92. FINAL BRAND APPEARANCE

93. FINAL BRAND APPEARANCE

96. YOUR BRAND NEW APPEARANCE FWDBrands TISA IS ONE OF THE MAIN COMPETITIVE ADVANTAGES OF BAKU INTERNATIONAL VILLAGE. LET’S INLINE THE SCHOOL BRAND WITH OUR IDEA OF DIVERSITY ON ONE HAND AND SHOW OUR SOCIAL RESPONSIBILITY ON ANOTHER.

97. YOUR BRAND NEW APPEARANCE FWDBrands TO ILLUSTRATE DIVERSITY WE’VE CREATED A MODERN PATTERN BASED ON TRADITIONAL KUFIC ORNAMENT TECHNIC...

98. YOUR BRAND NEW APPEARANCE FWDBrands ...AND AN IDENTITY WHICH IS VERY FLEXIBLE IN IMPLEMENTATION BUT STILL VERY POWERFULLY COMMUNICATING OUR BRAND IDEA

106. BAKU INTERNATIONAL SCHOOL

107. Beispiele evolutionärer Bildzeichenentwicklung ... BMW Shell Schindler ? РЕЦЕПТА 4 ЗАКУСКАТА Е НАЙ-ВКУСНА ДОЛУ ВДЯСНО Thank you

Baku International Village

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Baku International Village