The document describes an ending credits sequence from the film Sherlock Holmes. It uses text for the credits in an old font. The graphic animates between a second of film footage and transforming the scene into an old drawing in a book. This repeats throughout the credits. The animation was likely created using advanced techniques in After Effects like distortion and opacity. The footage has a dark, grainy color scheme fitting the film's style. The techniques used could be recreated using video and image editing software.

1. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Use of text: I have chosen an ending credits sequence from the film Sherlock Holmes
(Title, Credits, animated captions, stings, The Credits sequence uses lots of text for the actual credits written in a posh old font and
indents, interactive menus, web banner) other writing that means nothing but it was given the effect of a book.
Brief description: The graphic is a very advanced animation that shows about a second of film and then pauses it
What do you see? and the whole scene turns into a very old drawing in some sort of book. This repeats for the
whole credit sequence
Techniques used: The animation is done in a very advanced way, I could make something of the sort by using
Animation, Visual Effects, Colour Rendering, after effects and taking a picture of the part that turns to a drawing and editing it on
Graphics, Movement Photoshop and adding that in just after the second of footage. The colours are all dark and
grainy creating the theme for the style of film that it is.
Advanced techniques: The footage scenes are very distorted this creates the sense of an older film that goes with the
Blur, Sharpen, Distortion, Rotation, Opacity theme and also emphasizes the credits because they are easier to see. This is an easy
technique to do in most video and image editing software with the use of the distortion
effects.
Technical comments: Compression Mp4
Video Format, Screen Ratio, Resolution, Video format HD Pros – better quality Cons – Larger file size
Frame rate, Compression Frame rate 31
Screen ratio 640x360
Resolution 480p
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2. Salford City College
Eccles Centre
Creative Media Production
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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