Universal Brands - Giving Brands Local Relevance

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In today’s globalized and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in emerging markets. In this presentation you will learn that reality is a bit different. And, how important it is, to adapt and localize your offering.
You will also discover how Research Communities (MROCs) can help to give brands local relevance, but only if you adapt the methodology… with knowledge of the local culture.

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  • FasterCheaperBetterAlle 3... >> CCB
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  • Universal Brands - Giving Brands Local Relevance

    1. 1. @tomderuyck
    2. 2. @tomderuyck
    3. 3. Fast Growing Economies @tomderuyck
    4. 4. Survival in the City @tomderuyck
    5. 5. Generation Y(oung) @tomderuyck
    6. 6. @tomderuyck
    7. 7. Global Brand Tribes @tomderuyck
    8. 8. @tomderuyck
    9. 9. Hyperlocal @tomderuyck
    10. 10. @tomderuyck
    11. 11. Making Brands Locally Relevant @tomderuyck
    12. 12. Made (t)here, for (t)here @tomderuyck
    13. 13. Celebration nation @tomderuyck
    14. 14. Leap frogging @tomderuyck
    15. 15. Reverse innovation @tomderuyck
    16. 16. @tomderuyck Commercialization
    17. 17. It’s Now or Never! @tomderuyck
    18. 18. @tomderuyck
    19. 19. @tomderuyck
    20. 20. @tomderuyck
    21. 21. @tomderuyck
    22. 22. Customer Dialogues @tomderuyck
    23. 23. Celebrate Diversity @tomderuyck
    24. 24. Take your Time @tomderuyck
    25. 25. Be Agile @tomderuyck
    26. 26. @tomderuyck
    27. 27. Lost in translation @tomderuyck
    28. 28. Language is only 10% of Culture @tomderuyck
    29. 29. @tomderuyck
    30. 30. Motiv(n)ation #1 @tomderuyck
    31. 31. The battle of the screens #2 @tomderuyck
    32. 32. Different Country, Different Story #3 @tomderuyck
    33. 33. Managing expectations #4 @tomderuyck
    34. 34. Playing for attention #5 @tomderuyck
    35. 35. How people say things is equally important as what they say @tomderuyck
    36. 36. Meet (y)our new Colleagues! @tomderuyck
    37. 37. Filling our Blind Spots @tomderuyck
    38. 38. Our Eyes and Ears @tomderuyck
    39. 39. @tomderuyck
    40. 40. @tomderuyck
    41. 41. @tomderuyck Getting Closer
    42. 42. @tomderuyck Digging Deep
    43. 43. @tomderuyck (Re)defining the ‘Category’
    44. 44. @tomderuyck The Universal Insight(s)
    45. 45. @tomderuyck Bring it to Life
    46. 46. @tomderuyck Brand & Product Activation
    47. 47. @tomderuyck Sharing is Caring
    48. 48. @tomderuyck
    49. 49. @tomderuyck
    50. 50. @tomderuyck Your Undiscovered Territory?
    51. 51. linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.com Stay Hungry! Head of Research Communities

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