Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Universal Brands - Giving Brands Local Relevance

5,008 views

Published on

In today’s globalized and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in emerging markets. In this presentation you will learn that reality is a bit different. And, how important it is, to adapt and localize your offering.
You will also discover how Research Communities (MROCs) can help to give brands local relevance, but only if you adapt the methodology… with knowledge of the local culture.

Published in: Business, Technology
  • Be the first to comment

Universal Brands - Giving Brands Local Relevance

  1. 1. @tomderuyck
  2. 2. @tomderuyck
  3. 3. Fast Growing Economies @tomderuyck
  4. 4. Survival in the City @tomderuyck
  5. 5. Generation Y(oung) @tomderuyck
  6. 6. @tomderuyck
  7. 7. Global Brand Tribes @tomderuyck
  8. 8. @tomderuyck
  9. 9. Hyperlocal @tomderuyck
  10. 10. @tomderuyck
  11. 11. Making Brands Locally Relevant @tomderuyck
  12. 12. Made (t)here, for (t)here @tomderuyck
  13. 13. Celebration nation @tomderuyck
  14. 14. Leap frogging @tomderuyck
  15. 15. Reverse innovation @tomderuyck
  16. 16. @tomderuyck Commercialization
  17. 17. It’s Now or Never! @tomderuyck
  18. 18. @tomderuyck
  19. 19. @tomderuyck
  20. 20. @tomderuyck
  21. 21. @tomderuyck
  22. 22. Customer Dialogues @tomderuyck
  23. 23. Celebrate Diversity @tomderuyck
  24. 24. Take your Time @tomderuyck
  25. 25. Be Agile @tomderuyck
  26. 26. @tomderuyck
  27. 27. Lost in translation @tomderuyck
  28. 28. Language is only 10% of Culture @tomderuyck
  29. 29. @tomderuyck
  30. 30. Motiv(n)ation #1 @tomderuyck
  31. 31. The battle of the screens #2 @tomderuyck
  32. 32. Different Country, Different Story #3 @tomderuyck
  33. 33. Managing expectations #4 @tomderuyck
  34. 34. Playing for attention #5 @tomderuyck
  35. 35. How people say things is equally important as what they say @tomderuyck
  36. 36. Meet (y)our new Colleagues! @tomderuyck
  37. 37. Filling our Blind Spots @tomderuyck
  38. 38. Our Eyes and Ears @tomderuyck
  39. 39. @tomderuyck
  40. 40. @tomderuyck
  41. 41. @tomderuyck Getting Closer
  42. 42. @tomderuyck Digging Deep
  43. 43. @tomderuyck (Re)defining the ‘Category’
  44. 44. @tomderuyck The Universal Insight(s)
  45. 45. @tomderuyck Bring it to Life
  46. 46. @tomderuyck Brand & Product Activation
  47. 47. @tomderuyck Sharing is Caring
  48. 48. @tomderuyck
  49. 49. @tomderuyck
  50. 50. @tomderuyck Your Undiscovered Territory?
  51. 51. linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.com Stay Hungry! Head of Research Communities

×