This document recommends using the Helvetica typeface for any design project when unsure of what typeface to use. It states that Helvetica is a safe choice that is readable, beautiful and versatile, having been used successfully in many contexts like banks, road signs, and fashion labels. The document encourages using Helvetica when a design has no pictures or template, as it is an "uber-typeface" that can solve problems and allow the design to be amazing.