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Businesses use The Daily Hundred to turn their influential customers into an extension of their marketing teams! Our platform allows businesses to connect with and reward these customers for creating and sharing branded content. Thousands of users login to our iPhone, Android and web app everyday to turn their influence into cash and rewards. There are currently two ways that users can earn rewards on our platform. The first way is by taking a picture with a brand's product or service and sharing that image on Facebook or Twitter. The second way is by sharing a message, created by the brand, with their friends and followers on Facebook and Twitter. Word of mouth is the most effective form of advertising and we have created a platform that allows businesses of all sizes to run powerful word of mouth marketing campaigns at scale.

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Many people confuse the terms 'efficiency' vs. 'effectiveness', or they see them as the same thing. They are anything but. This presentation covers why focusing on a culture of Effectiveness is so much more productive, and why a focus on efficiency can actually hurt your organization. Whether its agility, adaptability, social connectedness, social business, or becoming a responsive organization is your objective. This seemingly subtle distinction will prove to be a useful tool in your toolbox.

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Lessons learned along the way regarding the ties between collaboration, innovation, and social business. Throughout our workshops and client engagements, what common issues come up in collaboration initiatives? How do you find a common language in regards to how an organization defines collaboration and innovation? How does social business provide a platform for success in these types of initiatives? What are the barriers typically encountered and how do you articulate the value? SideraWorks has had to learn some of these lessons the hard way, perhaps this document will aid you in avoiding some of the same issues.

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This is the era of the new social professional. Marketers and communicators alike have a unique opportunity to be the change agents that spark transformation in their organizations and bridge us from just "doing" social media to truly becoming social businesses. From understanding the business case for social to being willing to get in the trenches and do the hard work, today's social professionals have an immense challenge in front of them...and an unprecedented opportunity. This was the presentation given by Amber Naslund as a keynote at the Marketo Summit in San Francisco on April 12, 2013.

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How do you sell in the idea of social business to your teams and executives? It's all about understanding social's implications and illustrating a sustainable approach (and it's not about convincing anyone to get on Twitter). Learn to tie your social business initiatives to business goals, and the key elements of the approach you'll need to show that social business isn't just something you "do", it's something you become.

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Presentation on how to sell social business nto the c-suite. Given at Dreamforce 2012. Stop selling ships, start selling destinations. Stop leading with a social point of view and instead lead with what pain/objectives does my CEO have and then demonstrate the way social business aligns with those objectives. Change the conversation. Instead, expand the dialog to that of becoming a social business - which encompasses your social strategy - supports business goals and how to illustrate that to your CEO with a plan and models that work in real-life. Due to formatting issues on SlideShare we've had to put up the keynote file, however you can download a PDF from http://www.sideraworks.com/wp-content/uploads/2012/09/Selling-To-The-CEO-Dreamforce-12-.pdf

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Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean? Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.

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