Presentation on how to sell social business nto the c-suite. Given at Dreamforce 2012. Stop selling ships, start selling destinations. Stop leading with a social point of view and instead lead with what pain/objectives does my CEO have and then demonstrate the way social business aligns with those objectives.
Change the conversation. Instead, expand the dialog to that of becoming a social business - which encompasses your social strategy - supports business goals and how to illustrate that to your CEO with a plan and models that work in real-life.
Due to formatting issues on SlideShare we've had to put up the keynote file, however you can download a PDF from http://www.sideraworks.com/wp-content/uploads/2012/09/Selling-To-The-CEO-Dreamforce-12-.pdf