Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Real Business of the Social Professional


Published on

Why the profile of the social professional is changing, what we need in social and community professionals for a new era of business, and the most critical roles these professionals can play in tomorrow's companies. Notes and talking points are included on the notes tab.

Published in: Business
  • Be the first to comment

The Real Business of the Social Professional

  1. 1. how can we
  2. 2. speak the
  3. 3. Resources & Citations eMarketer - Marketers Value Social Media for Both Branding and Customer Acquisition - January 30 Economist Intelligence Unit & PulsePoint Group - The Economies of the Socially Engaged Enterprise - March 2012 IBM - The Social Business: Advent of a New Age - February 2011 McKinsey Quarterly - Rise of the Networked Enterprise: Web 2.0 Finds Its Payday - February 2011 The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716?pagenum=2