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The Real Business of the Social Professional

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Why the profile of the social professional is changing, what we need in social and community professionals for a new era of business, and the most critical roles these professionals can play in tomorrow's companies. Notes and talking points are included on the notes tab.

Published in: Business
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The Real Business of the Social Professional

  1. 1. how can we
  2. 2. speak the
  3. 3. Resources & Citations eMarketer - Marketers Value Social Media for Both Branding and Customer Acquisition - January 30 http://www.emarketer.com/Article.aspx?R=1008802#OPTrMslhr5oK21Dl.99 Economist Intelligence Unit & PulsePoint Group - The Economies of the Socially Engaged Enterprise - March 2012 http://www.pulsepointgroup.com/staging.pulsepoint/wp-content/uploads/2012/03/AP-Presentation-3_22_12-final. IBM - The Social Business: Advent of a New Age - February 2011http://www.ibm.com/smarterplanet/global/files/us__en_us__socialbusiness__epw14008usen.pdf McKinsey Quarterly - Rise of the Networked Enterprise: Web 2.0 Finds Its Payday - February 2011 http://www.mckinseyquarterly.com/Organization/Strategic_Organization/ The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716?pagenum=2

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