SaSaZu Prauge - Initial names for the brand presentation (names)Eran Friedman
March 2008 , initial presentation of names for later to be SaSaZU Prague - an asian fusion kitchen and restaurant.
Prague/Tel Aviv 2008
Created by : Dear Communications hub
contact: Eran Friedman eran@dearventures.com
Entertainment is a crucial part of any networking event. It helps to loosen up the mood where people get the opportunity to mingle easily and create deals associated with a lifetime. Apart from good music, other networking event entertainment ideas you can work with include:
SaSaZu Prauge - Initial names for the brand presentation (names)Eran Friedman
March 2008 , initial presentation of names for later to be SaSaZU Prague - an asian fusion kitchen and restaurant.
Prague/Tel Aviv 2008
Created by : Dear Communications hub
contact: Eran Friedman eran@dearventures.com
Entertainment is a crucial part of any networking event. It helps to loosen up the mood where people get the opportunity to mingle easily and create deals associated with a lifetime. Apart from good music, other networking event entertainment ideas you can work with include:
How Cool Brands Stay Hot at ESOMAR CEE Research Forum (by Joeri Van den Bergh)Joeri Van den Bergh
How Cool Brands Stay Hot in CEE
Joeri Van den Bergh, author "How Cool Brands Stay Hot. Branding to Generation Y" (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting, Belgium
Generation i........ R.I.P. Generation x , y and zOnkar K. Khullar
Generation i is the new breed marketers have to forget generation x,y and z.
I Impact India provides complete Communication Solutions (Design, Branding, Events, Marketing and Strategy) with a Social Impact. We cater to communication needs for Corporates, Non Profits, Artists, Universities, Hospitals etc.
Our research has given significant insights on this generation.
www.iimpactindia.com
How Cool Brands Stay Hot at the Radio Advertising AwardsInSites on Stage
How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh at the Radio Advertising Awards in Amsterdam (NL) on Tuesday June 11, 2013.
(please note that since this was a keynote exported to a pdf the embedded videos will not play) The first MTV generation were the ultimate consumers of mass media - characterized by the affinity for the visual and the desire for diversion. They demanded the fast-paced and were able to quickly process information, albeit riddled with uncertainty. This culture was the springboard for a new sort of media landscape- one that even further breaks away from the privilege of print and whose power has shifted from that of the hierarchical to that of the participatory and crowd-based. What it means to be “literate” in this environment is mercurial, but we can identify some major trends and help our students by cultivating these “new literacies” in the classroom...and beyond. The remixED “MTV” stands for “Mobile, Transliterate, and Visible”. How can we leverage the power of mobile technology and social media to engage learners in relevant ways? What types of literacies are emerging, and what academic, technical, and social skills should we address to help our students succeed in exponentially changing world? How can we embrace transparency and help students wisely and effectively share and amplify their work on a global scale?
Get close to youth by Joeri Van den Bergh (InSites Consulting) and John Conlon (VIACOM International Media Networks) at Haymarket & Marketing Magazine's Youth Marketing Congress in London (UK) on Tuesday July 1, 2014.
Much has been said about the Millennial generation, also commonly known as Generation Y, but do we really know how to bring out the best in them? Surpassing even baby boomers in number globally; The Millennials are making their mark in a lot ways. They have different dreams. They are changing how things work and the workplace is where they are having the biggest impact.
• Mindset of the Millennial.
Appreciate the differences and similarities in our Millennials’ mindset.
• Inevitable changes in our business world.
Evaluate the evolution of business climate due to the new workforce.
• Opportunities with the Millennial workforce.
Explore how we can bring out the best in our future workforce.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
Consumer insights inspire the nightlife experience of tomorrowInSites on Stage
Consumers inspire the nightlife experience of tomorrow by Tom De Ruyck (InSites Consulting) and Henk Eising (Heineken International), presented at the Best of ESOMAR on October 18, 2012 in Madrid (ES).
Consumer insights inspire the nightlife experience of tomorrowInSites on Stage
Consumer insights inspire the nightlife experience of tomorrow: a Heineken case, presented by Daniel Teixeira at the Best of ESOMAR in Milan (IT) on Thursday October 17, 2013.
This April, the end result of an exciting collaborative design project was revealed at the Milan Design Week 2012. Heineken® Open Design Explorations Edition 1: The Club offered 19 up-and-coming designers from Milan, New York, Sao Paulo and Tokyo the opportunity to develop a progressive pop-up club. Over 100 clubbers from all over the world played a vital role in this creative process; their nightlife experience, perception and needs challenged and inspired the design team to make the club as enjoyable, social and memorable as possible. The end result can be found here: http://www.nightlifejourney.com/ . More about the market research online community projects at InSites Consulting can be found here:
http://www.insites-consulting.com/researchcommunities
Nightlife journey of clubbers inspires emerging designers to develop a vision...InSites on Stage
Nightlife journey of clubbers inspires emerging designers to develop a visionary concept club (by Thomas Troch), presented at the International Conference on Design & Emotion in London on September 13, 2012
Consumer insights inspire the nightlife experience of tomorrow (by Tom De Ruyck)InSites on Stage
Consumer insights inspire the nightlife experience of tomorrow (by Tom De Ruyck - InSites Consulting and Henk Eising - Heineken International), presented at the ESOMAR General Conference in Atlanta (US) on Monday September 10, 2012/
How Cool Brands Stay Hot at ESOMAR CEE Research Forum (by Joeri Van den Bergh)Joeri Van den Bergh
How Cool Brands Stay Hot in CEE
Joeri Van den Bergh, author "How Cool Brands Stay Hot. Branding to Generation Y" (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting, Belgium
Generation i........ R.I.P. Generation x , y and zOnkar K. Khullar
Generation i is the new breed marketers have to forget generation x,y and z.
I Impact India provides complete Communication Solutions (Design, Branding, Events, Marketing and Strategy) with a Social Impact. We cater to communication needs for Corporates, Non Profits, Artists, Universities, Hospitals etc.
Our research has given significant insights on this generation.
www.iimpactindia.com
How Cool Brands Stay Hot at the Radio Advertising AwardsInSites on Stage
How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh at the Radio Advertising Awards in Amsterdam (NL) on Tuesday June 11, 2013.
(please note that since this was a keynote exported to a pdf the embedded videos will not play) The first MTV generation were the ultimate consumers of mass media - characterized by the affinity for the visual and the desire for diversion. They demanded the fast-paced and were able to quickly process information, albeit riddled with uncertainty. This culture was the springboard for a new sort of media landscape- one that even further breaks away from the privilege of print and whose power has shifted from that of the hierarchical to that of the participatory and crowd-based. What it means to be “literate” in this environment is mercurial, but we can identify some major trends and help our students by cultivating these “new literacies” in the classroom...and beyond. The remixED “MTV” stands for “Mobile, Transliterate, and Visible”. How can we leverage the power of mobile technology and social media to engage learners in relevant ways? What types of literacies are emerging, and what academic, technical, and social skills should we address to help our students succeed in exponentially changing world? How can we embrace transparency and help students wisely and effectively share and amplify their work on a global scale?
Get close to youth by Joeri Van den Bergh (InSites Consulting) and John Conlon (VIACOM International Media Networks) at Haymarket & Marketing Magazine's Youth Marketing Congress in London (UK) on Tuesday July 1, 2014.
Much has been said about the Millennial generation, also commonly known as Generation Y, but do we really know how to bring out the best in them? Surpassing even baby boomers in number globally; The Millennials are making their mark in a lot ways. They have different dreams. They are changing how things work and the workplace is where they are having the biggest impact.
• Mindset of the Millennial.
Appreciate the differences and similarities in our Millennials’ mindset.
• Inevitable changes in our business world.
Evaluate the evolution of business climate due to the new workforce.
• Opportunities with the Millennial workforce.
Explore how we can bring out the best in our future workforce.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
Consumer insights inspire the nightlife experience of tomorrowInSites on Stage
Consumers inspire the nightlife experience of tomorrow by Tom De Ruyck (InSites Consulting) and Henk Eising (Heineken International), presented at the Best of ESOMAR on October 18, 2012 in Madrid (ES).
Consumer insights inspire the nightlife experience of tomorrowInSites on Stage
Consumer insights inspire the nightlife experience of tomorrow: a Heineken case, presented by Daniel Teixeira at the Best of ESOMAR in Milan (IT) on Thursday October 17, 2013.
This April, the end result of an exciting collaborative design project was revealed at the Milan Design Week 2012. Heineken® Open Design Explorations Edition 1: The Club offered 19 up-and-coming designers from Milan, New York, Sao Paulo and Tokyo the opportunity to develop a progressive pop-up club. Over 100 clubbers from all over the world played a vital role in this creative process; their nightlife experience, perception and needs challenged and inspired the design team to make the club as enjoyable, social and memorable as possible. The end result can be found here: http://www.nightlifejourney.com/ . More about the market research online community projects at InSites Consulting can be found here:
http://www.insites-consulting.com/researchcommunities
Nightlife journey of clubbers inspires emerging designers to develop a vision...InSites on Stage
Nightlife journey of clubbers inspires emerging designers to develop a visionary concept club (by Thomas Troch), presented at the International Conference on Design & Emotion in London on September 13, 2012
Consumer insights inspire the nightlife experience of tomorrow (by Tom De Ruyck)InSites on Stage
Consumer insights inspire the nightlife experience of tomorrow (by Tom De Ruyck - InSites Consulting and Henk Eising - Heineken International), presented at the ESOMAR General Conference in Atlanta (US) on Monday September 10, 2012/
The psychedelics industry, though not fully established due to legality issues, is witnessing a surge of brands preparing for a potentially competitive landscape. At the core of any movement lies the mastery of communication and narrative construction. Branding surpasses mere logos; it embodies the visible tip of the iceberg or, metaphorically, the fruiting body of fungi. This keynote gives a high level overview of the prevailing trends within the psychedelic world, offering insights, a case study and some notes on branding's fundamental essence.
A producer collective of independent creatives working collaboratively in order to develop sustainable models
for careers in content production and distribution.
Working with Partners and Sponsors, we create opportunities and resources, that connect Collaborators, Partners and Sponsors with prosumers.
Through opportunities, we are developing a platform of sustainable business models for creative collaborators.
Formed in 2013 by Sound Groove Entertainment and Trip Digital Sound Design, #MassivelyEpic is a producer collective of artists, musicians, DJs and performers, with the aim of working collaboratively in order to develop a sustainable model for an independent creative career.
Since July we have been partnering with community organizations, businesses and artists to produce educational workshops (#ArtistEngage) and distribution outlets (#ArtistTransform, #MassivelyEpic Radio, #Undergroove, and #Groovelust), along with original productions, live performances, weekly radio broadcasts, private and public showcases and parties.
Our vision is to build the world’s leading independent creative content resource platform by 2020, by artist and entrepreneurs from the ground up.
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
50. Making the final selection on Pecha Kucha nights
in Milan, New York, Sao Paulo & Tokyo
51. Designers get their inspiration from
life in the city, the club scene,
each other, their expert coaches,
the Heineken brand and of course…
clubbers!
52. How to create the club of tomorrow?
Join forces with a multidisciplinary
group of designers
Connect with clubbers and understand
their journey
55. The Heineken concept club community
Clubbing experience
Role of clubbing
Review of the
nightlife experience
Ideal experience
56. How to create the club of tomorrow?
Join forces with a multidisciplinary
group of designers
Connect with clubbers and understand
their journey
Approach the nightlife experience as
service design
57.
58. Connecting Discovering Getting a drink
Dancing Cooling down Ending the night