Get close to youth by Joeri Van den Bergh (InSites Consulting) and John Conlon (VIACOM International Media Networks) at Haymarket & Marketing Magazine's Youth Marketing Congress in London (UK) on Tuesday July 1, 2014.
(please note that since this was a keynote exported to a pdf the embedded videos will not play) The first MTV generation were the ultimate consumers of mass media - characterized by the affinity for the visual and the desire for diversion. They demanded the fast-paced and were able to quickly process information, albeit riddled with uncertainty. This culture was the springboard for a new sort of media landscape- one that even further breaks away from the privilege of print and whose power has shifted from that of the hierarchical to that of the participatory and crowd-based. What it means to be “literate” in this environment is mercurial, but we can identify some major trends and help our students by cultivating these “new literacies” in the classroom...and beyond. The remixED “MTV” stands for “Mobile, Transliterate, and Visible”. How can we leverage the power of mobile technology and social media to engage learners in relevant ways? What types of literacies are emerging, and what academic, technical, and social skills should we address to help our students succeed in exponentially changing world? How can we embrace transparency and help students wisely and effectively share and amplify their work on a global scale?
NOTE: The videos in this presentation have not been enabled to play
“The tag is the soul of the Internet”, says Derrick de Kerckhove in The Augmented Mind. How can educators exploit the use of tagging content in a variety of mediums in order to help students practice these new literacies and understand the workings of the Web? In this session we’ll look at both practical and creative (or “meta”) tagging and explore ways to organize a course in Twitter, G+, Storify, Instagram, and Wordpress blogs. We’ll explore playful uses of tags to recontextualize, add commentary, or create art, poetry, and literature. The hashtag is a powerful device of the organization of knowledge, but it can be maximized for critical and divergent thinking.
*this is a presentation with hands-on activities. Please bring a mobile device and, if you wish, a laptop.
This hands-on workshop explored the "whys" of visual literacy and offered participants an opportunity to tinker and play with everything from metaphorical icons to photos, gifs, and video.
***please note that videos in this slide deck are not enabled
Feel free to join the open G+ community here: https://plus.google.com/u/0/communities/113762614515763343967
(please note that since this was a keynote exported to a pdf the embedded videos will not play) The first MTV generation were the ultimate consumers of mass media - characterized by the affinity for the visual and the desire for diversion. They demanded the fast-paced and were able to quickly process information, albeit riddled with uncertainty. This culture was the springboard for a new sort of media landscape- one that even further breaks away from the privilege of print and whose power has shifted from that of the hierarchical to that of the participatory and crowd-based. What it means to be “literate” in this environment is mercurial, but we can identify some major trends and help our students by cultivating these “new literacies” in the classroom...and beyond. The remixED “MTV” stands for “Mobile, Transliterate, and Visible”. How can we leverage the power of mobile technology and social media to engage learners in relevant ways? What types of literacies are emerging, and what academic, technical, and social skills should we address to help our students succeed in exponentially changing world? How can we embrace transparency and help students wisely and effectively share and amplify their work on a global scale?
NOTE: The videos in this presentation have not been enabled to play
“The tag is the soul of the Internet”, says Derrick de Kerckhove in The Augmented Mind. How can educators exploit the use of tagging content in a variety of mediums in order to help students practice these new literacies and understand the workings of the Web? In this session we’ll look at both practical and creative (or “meta”) tagging and explore ways to organize a course in Twitter, G+, Storify, Instagram, and Wordpress blogs. We’ll explore playful uses of tags to recontextualize, add commentary, or create art, poetry, and literature. The hashtag is a powerful device of the organization of knowledge, but it can be maximized for critical and divergent thinking.
*this is a presentation with hands-on activities. Please bring a mobile device and, if you wish, a laptop.
This hands-on workshop explored the "whys" of visual literacy and offered participants an opportunity to tinker and play with everything from metaphorical icons to photos, gifs, and video.
***please note that videos in this slide deck are not enabled
Feel free to join the open G+ community here: https://plus.google.com/u/0/communities/113762614515763343967
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
YouthSpeak Report on Millennials - Improving the Journey from Education to Em...Gordon Ching
YouthSpeak is a global youth movement and youth insight survey powered by AIESEC. We are focused on understanding the hopes and challenges surrounding the journey from higher educa>on to employment for young people. Over 100 countries and territories and 40,000 voices is captured in the 2015 comprehensive survey to engage stakeholders across government, business, third sector and educators in leHng the voices of young people be heard. This survey will provide decision makers with key insights into a global youth opinion and how we can bridge the gap between young people and decision makers across sectors.
Reaching out to the LGBT customer has always required going that extra mile, being innovative and hitting the right notes. However things just got more difficult because the next generation of travellers are rapidly becoming known for their power to disrupt the norm.
Millennials are the generation known for being connected 24/7, being entrepreneurial, embracing the sharing economy and living for the moment. However they are also disloyal to brands, capable of whipping up a Twitter storm in minutes, and, crucially, Millennials in many countries around the world are even starting to regard being LGBT as a non-issue. So what does all this mean for LGBT-relevant brands and destination marketers?
Here I take a look at the wider issues Millennials face today, and explain how this impacts their travel choices. I also explain how the LGBT travel industry can seize opportunities to adapt their products to the taste of demanding Millennial consumers.
The State of the Digital Kid @CES @FamilyTech Summit 2018Tonda Bunge Sellers
“Mobile Natives” is right. Our kids are so immersed in technology these days, it’s become nearly a language to them. Finstagrams and the Snap Map are just the beginning. Learn how your kids are reshaping the culture and the future.
42 257 представителей поколения «миллениалов» смогли высказать свое мнение об образовании, трудоустройстве и предпринимательстве в рамках опроса, проведенного AIESEC в партнерстве с PwC и при поддержке Кампании тысячелетия Организации Объединенных Наций, MY World и посланника Генерального секретаря ООН по делам молодежи.
Согласно отчету YouthSpeak, поколение «миллениалов» все больше волнует увеличивающийся разрыв между профессиональным образованием и трудоустройством. Университеты не озабочены тем, смогут ли представители поколения «миллениалов» достичь своих целей в будущем, а работодатели не стремятся поддерживать с ними контакты, способствующие их будущему трудоустройству. Поэтому преподаватели и работодатели, которые, в отличие от большинства, поддерживают тесные связи с поколением «миллениалов», выделяются на фоне остальных в погоне за молодыми и жизненно необходимыми компаниям квалифицированными специалистами.
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
More Related Content
Similar to Get close to youth at Youth Marketing Congress
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
YouthSpeak Report on Millennials - Improving the Journey from Education to Em...Gordon Ching
YouthSpeak is a global youth movement and youth insight survey powered by AIESEC. We are focused on understanding the hopes and challenges surrounding the journey from higher educa>on to employment for young people. Over 100 countries and territories and 40,000 voices is captured in the 2015 comprehensive survey to engage stakeholders across government, business, third sector and educators in leHng the voices of young people be heard. This survey will provide decision makers with key insights into a global youth opinion and how we can bridge the gap between young people and decision makers across sectors.
Reaching out to the LGBT customer has always required going that extra mile, being innovative and hitting the right notes. However things just got more difficult because the next generation of travellers are rapidly becoming known for their power to disrupt the norm.
Millennials are the generation known for being connected 24/7, being entrepreneurial, embracing the sharing economy and living for the moment. However they are also disloyal to brands, capable of whipping up a Twitter storm in minutes, and, crucially, Millennials in many countries around the world are even starting to regard being LGBT as a non-issue. So what does all this mean for LGBT-relevant brands and destination marketers?
Here I take a look at the wider issues Millennials face today, and explain how this impacts their travel choices. I also explain how the LGBT travel industry can seize opportunities to adapt their products to the taste of demanding Millennial consumers.
The State of the Digital Kid @CES @FamilyTech Summit 2018Tonda Bunge Sellers
“Mobile Natives” is right. Our kids are so immersed in technology these days, it’s become nearly a language to them. Finstagrams and the Snap Map are just the beginning. Learn how your kids are reshaping the culture and the future.
42 257 представителей поколения «миллениалов» смогли высказать свое мнение об образовании, трудоустройстве и предпринимательстве в рамках опроса, проведенного AIESEC в партнерстве с PwC и при поддержке Кампании тысячелетия Организации Объединенных Наций, MY World и посланника Генерального секретаря ООН по делам молодежи.
Согласно отчету YouthSpeak, поколение «миллениалов» все больше волнует увеличивающийся разрыв между профессиональным образованием и трудоустройством. Университеты не озабочены тем, смогут ли представители поколения «миллениалов» достичь своих целей в будущем, а работодатели не стремятся поддерживать с ними контакты, способствующие их будущему трудоустройству. Поэтому преподаватели и работодатели, которые, в отличие от большинства, поддерживают тесные связи с поколением «миллениалов», выделяются на фоне остальных в погоне за молодыми и жизненно необходимыми компаниям квалифицированными специалистами.
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
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By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
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Get close to youth at Youth Marketing Congress
1.
2.
3. 150 Millennials (15-32) across
Northern, Eastern and Central
Europe (10 countries) who gave
us an outlook on their lives and
how they connect with brands and
the Viacom channels:
• June & July 2013
• online & mobile community +
individual personal blog
• Total of 2820 community posts
+ 322 blog posts
CELEBRATING YOUTH COMMUNITY
4. WHAT IS 2020 VISION?
BACKGROUND AND METHODOLOGY
2020 Vision sought to explore young
people’s outlook on the world and their
visions for the future across 32 countries
Online survey with 6,800+ 15-24s
across 32 countries
Qual work in 17 markets with 72
participants, involving 51 interviews,
over 80 hours of footage and 5
hours of user-generated,
ethnographic film
7. Eurofound (2014), Social situation of young people in Europe,
Publications Office of the European Union, Luxembourg.
8.
9. DESCRIBED THEMSELVES AS ‘VERY
HAPPY’, DESPITE TROUBLED
ECONOMIES AND FEARS FOR THE
JOB MARKET
Our Millennials have an optimistic outlook on
the future, focussing on aspiring to happiness
over achievement
72%
10. DEFINE SUCCESS AS
‘BEING HAPPY’
We saw success being defined by this generation
as synonymous with happiness rather than
achievement74%
18. MILLENNIALS ARE OVERALL OPTIMISTIC ABOUT THEIR OWN
FUTURE, WHICH THEY TAKE RESPONSIBILITY FOR
They are motivated to work hard to get
where they want to be and are excited by
the wealth of opportunities they hope will
be open to them
19. IS THE ULTIMATE AIM WITH MONEY LESS OF A MOTIVATOR
Whatever young people do, they want it to be something they enjoy and brings
meaning to their life
A FULFILLING JOB
20. IS BECOMING MORE SOUGHT AFTER AS MILLENNIALS PREPARE TO MAKE
THEIR CAREERS THEIR OWN
Young people recognise this as a key difference between them and their parents, who
had been in the same career all their life. It’s a way of making the most out of their
creativity and adaptability
A PORTFOLIO CAREER
Page 20
21. OVERALL, THE FUTURE FEELS...
More
compe-
titive
Less
secure
Full of
more
oppor-
tunity
…than in my parents’ day
22.
23.
24.
25.
26.
27.
28.
29. SAY ‘BEING PART OF A LOVING
FAMILY’ IS A KEY DEFINITION OF
SUCCESS
We found friends and family are vital in
providing comfort and direction in a confusing
world54%
46. LEADS TO A FULLER LIFE AND HAS BECOME A TRULY MEANINGFUL
ASPIRATION
The hyper-connected Millennial generation are constantly aspiring to broaden their
networks and learn more about life through the different people they meet
MEETING NEW PEOPLE