The document discusses smartphone usage in Australia based on several reports and surveys. It finds that 79% of mobile phones shipped in Australia are smartphones, and 65% of Australian smartphone owners use them daily to access the internet. Additionally, 98% access the internet from home using their smartphones even if they have desktop access, and 75% use their smartphones on the toilet. 51% of Australian smartphone owners search daily on their devices, and 49% use them to stay informed through news, blogs, and message boards. 41% of Americans use their phones to look up work, study, and health information. The document also briefly mentions mobile service surveys and getting staff perspectives on lessons learned to ensure equal access to resources.

1. What do we do
about mobile?
Sarah Schindeler
July 2012

3. 79%
of all mobile phones
shipped to Australia are
The smartphones
smartphones
65%
are winning of Australian smartphone
owners use them to access
the Internet every day
98%
use them to access the
Internet from home, in spite
of desktop access
Google 2012 Country Report (Australia) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/

4. 75%
Use them while
they are on the
toilet
11Mark IT in the Toilet study 2012 http://www.11mark.com/IT-in-the-Toilet

5. 51%
of Australian smartphone
owners search every day
Increasingly
sophisticated 49%
on-device use them to stay informed
– news, blogs, message
information boards
seeking
41%
of Americans use their
phones to look up info for
work, study and health
Google 2012 Country Report (Australia / ) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/

7. Mobile Services survey : summary findings

8. What do staff think?
Used under Creative Commons Attribute licence: http://www.flickr.com/photos/visual_dichotomy/3623619145/

9. Following
through on
lessons
learned

10. To ensure equal access to our
resources and services for all
Australians
Used under Creative Commons Attribute licence: http://www.flickr.com/photos/elysepatten/6092120910/

11. Questions?