Tyler Lewis Presentation - PCDC 5.13.10

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Presentation given by Tyler Lewis at the PCDC Workshop on Nonprofit Branding held on May 13, 2010 at Vanguard Communications.

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Tyler Lewis Presentation - PCDC 5.13.10

  1. 1. Goals<br /><ul><li> Create a consistent public image.
  2. 2. Ensure that our organization resonates “beyond the beltway”.
  3. 3. Honor our history, but reflect our future.
  4. 4. Greater alignment with the work we do.</li></li></ul><li>Process<br /><ul><li> Strategic Planning
  5. 5. Market research
  6. 6. 35 in-depth interviews (funders, Leadership Conference member orgs, media, federal government, and academics)
  7. 7. 5 units on an omnibus survey
  8. 8. Brand Assessment
  9. 9. Coalition meeting – 70 members of the coalition and other affiliated groups
  10. 10. Brand Development</li></li></ul><li>Before and After<br /><ul><li> Inconsistent look and feel
  11. 11. Multiple logo iterations</li></li></ul><li>Before and After<br /><ul><li> Specific design guidelines
  12. 12. Consistent brand image in print and online
  13. 13. One logo with a clear point of view</li></li></ul><li>Reaction<br /><ul><li> Unanimously approved by our National Board
  14. 14. Expanding opportunities in fundraising
  15. 15. “Human Rights” really resonates for a lot of people</li></li></ul><li>Tips<br /><ul><li> Assume that it will take longer than you plan
  16. 16. Cross-departmental/board input and participation is key
  17. 17. Research, research, research!
  18. 18. Be honest – your brand should reflect your work and vice versa
  19. 19. Always keep in mind that your brand is only as strong as the support you give it</li>

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