About 75% of small businesses in the US are solo-owned and operated, reflecting the owner's personality. Personal branding can turn this personal involvement into a marketing advantage by creating a distinct personal identity. Personal branding represents creating a self-promotion strategy based on one's talents, skills, and values. This personal brand identity then becomes the inspiration for all selling efforts. With a clear identity, positive perceptions of the owner and business are shaped. Strong personal brands like Oprah Winfrey have built multi-million dollar enterprises, but most small business owners do not utilize personal branding as an effective marketing strategy. Creating a powerful personal brand involves defining an ideal target customer, identifying true competitors, finding points of difference, writing a brand statement

1. CreatePersonalBrandtobeat yourcompetitor
Aboutseventyfifthof the twentytwomillionsmall businesseswithinthe U.S.are ownedand
managedbyone individual.the everydaybusinessreflectsthe soloowner'svalues,tastesand
personality.most importantly,the businessanditsownerare inseparable withinthe eyesof
consumersandprospects.
You can flippersonal involvementintomarketplace advantagebymakingapowerful,distinct
personal branding identity.
What isa personal Brand?
Personal brandingrepresentsapowerful personal self promotionandtinybusinessstrategy.You
produce a private brand supportedyourtalents,skillsandvalues.ThisPersonal brandidentity
becomesthe inspirationforall of yoursellingefforts.Withaclear marketing identity,you'll by
designformpositive perceptionsconcerningyou - because the image foryourcompany.
Thinkaboutbrands youuse and acknowledge.Yourperceptionsconcerningthose brandsare shaped
by consistentandpersistent marketingmessages.once yourpersonal expertise asaclientconfirms
those messages,the brandperceptionbecomesreality.
Do youunderstandany small businessesadvertisingwithapowerful brandidentity?
One of the mostpowerful small businessownerstoolsispersonal branding.samplesof peoplewho
createdstrongPersonal Brandsand developedthemintomulti-million-dollarenterprisesinclude
Oprah Winfrey,MarthaStewart,NoraRoberts,stephenCovey,TigerWoodsandTommyHilfiger.
However,onlyafewsmall businessownerscanuse brandingto be distinctive fromtheir
competitors.you're probablytorememberof abusinessownerwithapowerful Personal brand
providedthatthey're active inyourmarketarea or network.Mostsmall businessownerssimplydo
not knowhowever-- andwill notbuildthe effort -- touse personal brandreputationbuildingasa
goodmarketing for small business strategy.
Personal brandingrepresentsone ineveryof the foremostpowerful -- andbelow used -- small
businessownerstools!

2. How are you able to create a powerful Personal Brand?
Followthe 5 stepstocreate your Personal brandidentity.the methodiscustomizedfrom brandme,
Inc: the way to Be Distinctive andremarkableInWhatyou are doingand the way youare doingIt,a
guide forlittle businessowners.
Step1: define YourTarget:everyone isn'tapossible customerforwhatyou've gotto supply.the
mostimportantmistake you'll buildisbeingunclearconcerningyourtargetclient.Write anindepth
descriptionof the one whoisyourideal customer.
Step2: identifyYour"True"Competition:nevermindwhoyou thinkthatthe competitionis.whowill
your targetcustomerconsideronce shoppingforproductsandservicesjustlike the onesyouoffer?
Step3: findYourpointof Difference:anexcellent marketingstrategymythis that yourbrand has
got to be unique.youdonot needtobe unique.howeveryouneedtobe differentvs.the
competitionANDrelevanttoyourtarget.Listall the waysthat you're totallydifferentfromthe
people andfirmsyourtargetcustomerconsidersasalternatives.Thenreview the listandcircle
solelywhatismostrelevanttothe targetclient.youmustestablishone to3 thingsthatqualifyas
your purpose of difference.
Step4: Write Your Personal brandStatement:Thisstrategicstatementpullsalongyourresultsfrom
steps1-3. Write one paragraph with3 sentencesthat(1) describesyourtargetcustomerandwhat
theyneed,(2) yourtrue competitive frame of reference and(3) yourpurpose of difference.This
statementbecomesyourPersonalbrandIdentity.it'saninternal reference,notone thingyousayor
write toothers.
Step5: produce Your Personal brandmarketingPlan:You bringyour Personal brandto life by
howeveryoucommunicate verbally,inwritingandvisually.YourPersonal brandStatement
representsthe clenchedfiststepsformakingreadya marketingplan. Now,you've gotthe
inspirationtodevelopa brand promotionstrategy.Use yourPersonal brandStatementtoform,
assessor revampall of your marketingbrand materials.YourPersonal brandStatementbecomes
the premise foreverythingfromyour'elevatorspeech'toyourcomputercopy,evenhoweveryou
answeryourphone.
BuildyourPersonal brandand beatthe competition.

3. You don't wanta catchy expression,fancy brandor garmentsthat match yourmarketing strategies
materials.Andyoudonot wanta big small businessmarketing budget,asa resultof you simply
needtoestablishyourPersonal brandwithinyourtargetmarketareaor niche.Buildingyour
Personal brandmostlyneedscommitment.
Keepinmind,yourbrand isestablishedbyalternativepeople'sexperiencesandperceptionsof what
youare doingand the wayyou are doingit.Few businessownersevenunderstandthey'llformother
peoples'perceptionsasa marketing ideas.Few can investtime oreffort.thusit'smucheasierthan
youwouldpossiblysuppose todetermine anadvantage foryour companywitha particularPersonal
brand that reflectsthe mosteffective you've gottooffer.