In this FITC SF 2010 session, Guilhem explains what makes development of mobile applications development so special compared to Rich Internet Applications. You will learn what it means to be "native", why it matters for performance and user experience, and how OpenPlug's ELIPS Studio turns your Flex code into a native app. You'll also hear about the bewildering diversity in mobile operating systems and how ELIPS Studio helps keeping fragmentation at bay. Taking examples from popular apps created by ELIPS Studio users and some hands-on code examples, Guilhem will take you through the entire journey of specifying, designing, developing, testing and publishing an app created in Flex with ELIPS Studio on popular devices.