The document discusses a webinar presented by STAAH and Tomahawk on making websites ready for 2020. It covers the importance of website speed and being mobile friendly. Specific tips are provided to optimize page speed, including checking page speed and optimizing images. The webinar also discusses search engine optimization (SEO) best practices like optimizing meta titles and descriptions. Google's My Business platform is highlighted as important for businesses to claim their listing and take advantage of local search visibility. The rise of Google Travel is discussed as integrating Google Search, Maps and Trips into a travel planning service.

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Welcome To Today’s
STAAH and Tomahawk Webinar

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About STAAH
Recognized as an innovator in hospitality technology solutions, STAAH has
been using cloud-based products to help accommodation providers around
the world power their online growth since 2008.
Our award-winning products puts property owners in control by empowering
them with technology that helps them attract, convert, analyse and
maximise online reach and revenue.
STAAH provides services to over 9,000 properties in over 90 countries
worldwide.

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The STAAH Eco System

4. Is your website
2020 ready?
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5. 5
Is your website 2020 ready?
Gina Paladini
Marketing Director

6. What we will learn
together today:
• Is your website 2020 ready?
• 5 reasons you need to pay attention
to Google my Business
• 19 May 2019 – the way the world
books and travels changed on this day
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The importance of speed and
mobile friendly pages
53%
Abandon if it takes more
than 3 seconds to load
A one-second delay in
Mobile load time impacts
conversions by up to
20%
52%
Say fast load time is important
To brand loyalty

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Check your page speed here
https://www.thinkwithgoogle.com/feature/testmysite/

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3 Ways to Speed up your site
1. Ask your website hosting company if there is
another plan for a faster option
2. Old Website / CMS – any website over 3 -4 years
old will probably have a old Content Management
System (CMS) that take a long time to load
3. “Heavy” are too many large images that aren’t
optimized
FREE tools to optimize images:
https://compressor.io/compress -
https://kraken.io/web-interface

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A bad site map is
like a sign with no labels –
potential customers will get
lost on your site.

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12. Keep the choice simple and the SEO update!
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Why SEO?

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What is SEO?
Search Engine Optimisation
is the science behind
increasing quality “free” or
organic traffic to your
website.

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Three main ingredients of SEO

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Meta Title
Meta Description

17. Voice Search Optimisation is HERE
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Voice is expected to be a $40 billion channel by 2022
Nearly 20% of all voice search queries are triggered
by a set of 25 keywords

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Take a look at your website
Is your site easy to navigate? (7 or less top line navigation)
Are you doing SEO on your site? Extra point if you are already doing Voice
Optimisation
Do you have a blog or content pages about your region?
Does your site have large (quick loading), emotive imagery on every page?
On every page of your website can you be booked?
Can your site be viewed on every device size?
Do you have a Google Map for directions?
Are there reviews clearly displayed on your site?
Is your site secure? Is it http or https?

19. 5 reasons to pay
attention to your
Google My Business
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What is GMB?
Basically: Your digital
storefront
Show up when customers search for
your business or businesses like yours
on Google Search and Maps.

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Show up in Google
Search Results
GMB pages
(Not website links)
The 3 pack
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Show on Google Maps
GMB pages
(Not website links)
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Show when travelers
Look for your business
by name
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Get more everything!
Complete listings get:
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26. To keep up with Your Google My Business
Phone App – Download Now!
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27. GoogleTravel
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5

28. The Birth of Google.com/Travel - 19 May 2019
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29. Google Travel!
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• Google is integrating Search, Maps and Trips so that all will feed into each other.
• If you search for restaurants or hotels in another city, Google will remember and populate that
into the Trips desktop service.
• Travellers will also be able to manually add new reservations as well.
• The goal is to turn Google Trips into a travel planning service.

30. GMB - Quickly making a difference to the
tourism eco system!
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TripAdvisor addressed the fact that the revenue
in the largest part of its business, officially known as
Hotels, Media & Platform, declined 12 percent year
over year in the third quarter to $238 million.
Expedia Group CEO Mark Okerstrom in Bellevue, Washington, said Google is taking “more revenue per
visitor, and I think it’s just the reality of where the world is in the Internet, and the importance of Google
at the top of the funnel.”
TripAdvisor and Expedia acknowledge that Organic, or
free, links are ending up further down the page in
Google search results as Google prioritizes its own travel
businesses.

31. BLOG.STAAH.COM
FOR MORE HOTELIER TIPS & TRENDS VISIT: