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Craving Sugar? 4 Truths About Sugar
Which statement about sugar is
true?
 It’s so important that your body will produce glucose (your brain’s
favorite energy
source) from fat.
 It can be poison when refined, concentrated, or overeaten. All of it.
Even the sugar from
fruit, like that fruit juice concentrate used to sweeten your “fruit
snacks.”
 It’s addictive—probably as addictive as cocaine and heroin and harder
to avoid than
tobacco or alcohol.
 It can be enjoyed in moderation, and it’s pure pleasure so go ahead and
enjoy from time
to time.
 All of the above
If you answered “All of the Above”, you’re right! Here’s why:
Sugar Truth #1: Sugar is Good for Us
 “Table” sugar is composed of two linked molecules: glucose and fructose, Trim
Down Club team has learned. In the words of Dr. Robert Lustig, a pediatric
endocrinologist, who is one of the leading proponents of the fact that many of
us eat literally poisonous amounts of sugar: “glucose (kind of sweet, and not
that much fun), and fructose (very sweet, and a whole lot of fun)1.”
 Trim Down Club team has learned that glucose is a simple sugar found in
plants, and your bloodstream directly absorbs it following digestion. Glucose is
a basic building block for all life, from bacteria to large mammals like ourselves
to great trees. It’s also your brain’s favorite food.
 Your brain consumes about 20% of the calories that your body needs for basic
maintenance, like digestion and breathing. And your brain prefers to get those
calories from glucose. This is why we naturally love sugar: it’s concentrated
energy for our most vital organ and foods that are naturally sweet, like fruit, are
almost always non-toxic.
Sugar Truth #2: Sugar Can Be
Poisonous Sugar, especially fructose, which is processed only in the liver, used to be extremely rare in the human diet. But now
sugar, especially fructose, is a large part of our basic diet. So are refined carbohydrates, like white flour and potatoes
(French fries) that the body easily converts to sugar.
 To make matters worse, fructose has been hijacked to produce an artificial, super-concentrated
sweetener known as “high-fructose corn syrup,” increasingly found in processed foods and beverages—even those
considered “healthy”. High intake of high-fructose corn syrup has been linked to obesity and obesity-related disease,
such as type 2 diabetes, high blood pressure, heart attacks, and more2.
 Sugar is high-octane fuel and high blood sugar levels cause damage to your body and brain. When you eat anything
that can be broken down to sugar, your body produces insulin to process that sugar for your body to use. And because
high levels of blood sugar are toxic, your body is designed to store as much of the excess sugar as fat, as fast as it
possibly can, rather than burn it as energy. Indeed, the fatter you are, the more blood sugar your fat may store as
energy, leaving you hungrier than ever—and craving sugar more than ever3.
 Overconsumption of sugar coupled with overweight can spell disaster: your cells can become increasingly resistant to
insulin, forcing your pancreas to pump out more and more. This both
makes it harder to lose the excess weight and ultimately overwhelms and exhausts the pancreas—at which point, your
blood sugar can no longer be controlled.
 This condition is known as type 2 diabetes, Trim Down Club learned. But sugar doesn’t just make us fat and develop
diabetes. The extra insulin your body secretes due to insulin resistance has been shown to promote tumor growth, or
cancer. Another hormone, literally called insulin-like growth factor, also promotes tumor growth4.
 “The cancer story is very early,” says Dr. Lustig, “But we know that sugar drives insulin resistance, and insulin resistance
drives cancer,” he told Men’s Journal in an interview5.
Sugar Truth #3: Sugar is Addictive
 Sugar is genuinely addictive. Sugar lights up the same
pleasure receptors in our brains that cocaine does—
and in laboratory studies involving rats, the rats tend
to prefer sugar and other sweet rewards to cocaine6.
 And the more sugar we eat, the more we have to eat to
make our brains feel good. Trying to reduce the
amount of sugar in your diet (if you do it the wrong
way) can lead to acute cravings—AKA withdrawal
symptoms. This is a classic sign of sugar addiction.
Sugar Truth #4: You Can Enjoy Some
Sugar
 The problem is not the teaspoon of sugar in your
coffee. And it’s not the small slice of homemade cake
that you occasionally enjoy. The problem of sugar
addiction is caused by the excessive amounts of sugar
that we are accustomed to eating from processed
foods. Once you know how to avoid this sugar (and
yes, it’s incredibly hard to find it all!), you will know
that you CAN enjoy some sugar without gaining
weight or endangering your health.

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Craving Sugar? Four Truths About Sugar

  • 1. Craving Sugar? 4 Truths About Sugar
  • 2. Which statement about sugar is true?  It’s so important that your body will produce glucose (your brain’s favorite energy source) from fat.  It can be poison when refined, concentrated, or overeaten. All of it. Even the sugar from fruit, like that fruit juice concentrate used to sweeten your “fruit snacks.”  It’s addictive—probably as addictive as cocaine and heroin and harder to avoid than tobacco or alcohol.  It can be enjoyed in moderation, and it’s pure pleasure so go ahead and enjoy from time to time.  All of the above If you answered “All of the Above”, you’re right! Here’s why:
  • 3. Sugar Truth #1: Sugar is Good for Us  “Table” sugar is composed of two linked molecules: glucose and fructose, Trim Down Club team has learned. In the words of Dr. Robert Lustig, a pediatric endocrinologist, who is one of the leading proponents of the fact that many of us eat literally poisonous amounts of sugar: “glucose (kind of sweet, and not that much fun), and fructose (very sweet, and a whole lot of fun)1.”  Trim Down Club team has learned that glucose is a simple sugar found in plants, and your bloodstream directly absorbs it following digestion. Glucose is a basic building block for all life, from bacteria to large mammals like ourselves to great trees. It’s also your brain’s favorite food.  Your brain consumes about 20% of the calories that your body needs for basic maintenance, like digestion and breathing. And your brain prefers to get those calories from glucose. This is why we naturally love sugar: it’s concentrated energy for our most vital organ and foods that are naturally sweet, like fruit, are almost always non-toxic.
  • 4. Sugar Truth #2: Sugar Can Be Poisonous Sugar, especially fructose, which is processed only in the liver, used to be extremely rare in the human diet. But now sugar, especially fructose, is a large part of our basic diet. So are refined carbohydrates, like white flour and potatoes (French fries) that the body easily converts to sugar.  To make matters worse, fructose has been hijacked to produce an artificial, super-concentrated sweetener known as “high-fructose corn syrup,” increasingly found in processed foods and beverages—even those considered “healthy”. High intake of high-fructose corn syrup has been linked to obesity and obesity-related disease, such as type 2 diabetes, high blood pressure, heart attacks, and more2.  Sugar is high-octane fuel and high blood sugar levels cause damage to your body and brain. When you eat anything that can be broken down to sugar, your body produces insulin to process that sugar for your body to use. And because high levels of blood sugar are toxic, your body is designed to store as much of the excess sugar as fat, as fast as it possibly can, rather than burn it as energy. Indeed, the fatter you are, the more blood sugar your fat may store as energy, leaving you hungrier than ever—and craving sugar more than ever3.  Overconsumption of sugar coupled with overweight can spell disaster: your cells can become increasingly resistant to insulin, forcing your pancreas to pump out more and more. This both makes it harder to lose the excess weight and ultimately overwhelms and exhausts the pancreas—at which point, your blood sugar can no longer be controlled.  This condition is known as type 2 diabetes, Trim Down Club learned. But sugar doesn’t just make us fat and develop diabetes. The extra insulin your body secretes due to insulin resistance has been shown to promote tumor growth, or cancer. Another hormone, literally called insulin-like growth factor, also promotes tumor growth4.  “The cancer story is very early,” says Dr. Lustig, “But we know that sugar drives insulin resistance, and insulin resistance drives cancer,” he told Men’s Journal in an interview5.
  • 5. Sugar Truth #3: Sugar is Addictive  Sugar is genuinely addictive. Sugar lights up the same pleasure receptors in our brains that cocaine does— and in laboratory studies involving rats, the rats tend to prefer sugar and other sweet rewards to cocaine6.  And the more sugar we eat, the more we have to eat to make our brains feel good. Trying to reduce the amount of sugar in your diet (if you do it the wrong way) can lead to acute cravings—AKA withdrawal symptoms. This is a classic sign of sugar addiction.
  • 6. Sugar Truth #4: You Can Enjoy Some Sugar  The problem is not the teaspoon of sugar in your coffee. And it’s not the small slice of homemade cake that you occasionally enjoy. The problem of sugar addiction is caused by the excessive amounts of sugar that we are accustomed to eating from processed foods. Once you know how to avoid this sugar (and yes, it’s incredibly hard to find it all!), you will know that you CAN enjoy some sugar without gaining weight or endangering your health.