The document discusses the need for companies to innovate in order to survive, as new competitors are constantly innovating. It notes that a lack of understanding future trends is a major reason why strategic plans fail. It then provides examples of exponential organizations that are leveraging technology trends to innovate, such as Uber, Airbnb, Facebook, and Alibaba. The document concludes by outlining Doblin's ten types of innovation that companies can utilize, including profit model, network, structure, process, product performance, product system, service, channel, brand, and customer engagement.

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3. “Innovation
is optional -
but so is
survival.”
-Jack Welch

4. Let’s Start the
Conversation About
WHY You Have to
Innovate...

5. Because Your New
Competitor Isn’t
Waiting to Innovate

9. A.T. Kearney Studied
Why Strategic Plans
Tends to Fail...

10. Strategy Formulation What Goes Wrong?
Lack of Understanding of
Future Trends (88%)

11. Did You Know -
That in 2028?
Video & Discussion

13. Discuss with a Partner:
What Did You Find Most
Interesting in the Video?

14. Technology Changes
Exponentially
People Think Linearly

20. Exponential
Organizations are
Leveraging These
Trends to Innovate

23. 147 Startups are
Valued at More Than
$1 Billion

28. Uber - World’s Largest Taxi Company,
Owns No Vehicles

29. Airbnb - World’s Largest Accommodation
Provider, Owns No Real Estate

30. Facebook - World’s Most Popular
Media Owner, Creates No Content

31. Alibaba, The Most Valuable
Retailer, Has No Inventory

34. Billions of Customers
are Having Incredible
Experiences...

35. Then They Turn Up
at Your Place...

37. Doblin’s Ten Types
of Innovation

38. PROFITMODEL
The way in which you make money
For example, how Netflix turned the video
rental industry on its head by implementing
a subscription model
NETWORK
Connections with others to create value
For example, how Target works with renowned
external designers to differentiate itself
STRUCTURE
Alignment of your talent and assets
For example, how Whole Foods has built a
robust feedback system for internal teams
PROCESS
Signature or superior methods for doing
your work
For example, how Zara’s “fast fashion“
strategy moves its clothing from sketch
to shelf in record time
PRODUCTPERFORMANCE
Distinguishing features and functionality
For example, how OXO Good Grips cost
a premium but its “universal design” has
a loyal following
PRODUCTSYSTEM
Complementary products and services
For example, how Nike+ parlayed shoes,
sensors, apps and devices into a sport
lifestyle suite
SERVICE
Support and enhancements that surround
your offerings
For example, how “Deliver WOW through
service” is Zappos’ #1 internal core value
CHANNEL
How your offerings are delivered to
customers and users
For example, how Nespresso locks
in customers with its useful members
only club
BRAND
Representation of your offerings
and business
For example, how Virgin extends its
brand into sectors ranging from soft
drinks to space travel
CUSTOMERENGAGEMENT
Distinctive interactions you foster
For example, how Wii’s experience
draws more from the interactions in
the room than on-screen
Customer
Engagement
Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand
CONFIGURATION OFFERING EXPERIENCE
LEARN MORE ABOUT THE TEN TYPES OF INNOVATION
Doblin’s book, tactics cards and app can help you
innovate your way to meaningful and sustainable growth.
www.doblin.com/tentypes

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42. Extra Slides