The document discusses Athena Software Associates Ltd., a firm that provides management consulting services. It outlines Athena's approach called BRAND, which stands for Bias, Reliability, Alignment, Necessity, and Dependability. The BRAND strategy assesses internal and external factors impacting organizational management, cohesion, and visibility. Athena aims to enhance clients' sustainability through capacity building, collaboration, and branding/communication services like training, workshops, and digital marketing facilitation.
Demand Generation Director Resume ✦✦ Liana "Li" EvansLiana "Li" Evans
I'm a data driven, innovative digital marketing executive, business intelligence analyst, demand generation consultant, sales & relationship engagement manger and published author. My experience includes both both in-house & agency environments and I seek out opportunities that empower me to utilize & combine my online marketing expertise with my extensive technical background.
I create winning marketing & measurement strategies for clients, manage projects with international teams and develop and cultivate relationships with my clients that range from multi-million dollar companies (Fortune 100), government agencies and also smaller businesses.
I design technical and digital marketing architecture, marketing strategies, social and citizen engagement implementations and consumer web engagement measurement programs that integrate online, offline, inbound & mobile marketing initiatives for such companies as QVC, Comcast, American Airlines, Oi, Globo, E! Latin America, Kimpton Hotels, AmeriGas, Drs. Foster & Smith, NADA, and JW Pepper as well as government agencies such as Army & Air Force Field Exchange and the Canadian Government.
I have the talent and expertise to work with marketing technologies channel partners, such as Adobe and Tealium, to develop business opportunities with potential clients involving SaaS online marketing technologies such as Analytics, Personalization, Tag Management Systems, Social Media, Pay Per Click, Content Management, Public Relations, CRM, CMS and more. I work effectively & efficiently in an environment that allows for the use of a deep technical and marketing skill set.
Visit my website for more information: http://lianaevans.com
Results-focused marketing specialist with an expertise in Mobile, M2M and IoT technologies. Proven ability to develop effective marketing campaigns using integrated marketing strategies, communications and events.
Awards include:
o 2013 Verizon Wireless South Area Marketing Top Performers Award
Here's my equation for job satisfaction: Reading + Writing + Travel the World= Happiness
< SKILLS >
Social Media | Communications | Project Management | Newsletters | Content Marketing | Case Studies | Articles
Do you love marketing, SEO, and leading a team? This may be a good fit for you. Check out the job description, and if you think you may be a fit, send your resume and cover letter to lisa.maier@localdirective.com.
Demand Generation Director Resume ✦✦ Liana "Li" EvansLiana "Li" Evans
I'm a data driven, innovative digital marketing executive, business intelligence analyst, demand generation consultant, sales & relationship engagement manger and published author. My experience includes both both in-house & agency environments and I seek out opportunities that empower me to utilize & combine my online marketing expertise with my extensive technical background.
I create winning marketing & measurement strategies for clients, manage projects with international teams and develop and cultivate relationships with my clients that range from multi-million dollar companies (Fortune 100), government agencies and also smaller businesses.
I design technical and digital marketing architecture, marketing strategies, social and citizen engagement implementations and consumer web engagement measurement programs that integrate online, offline, inbound & mobile marketing initiatives for such companies as QVC, Comcast, American Airlines, Oi, Globo, E! Latin America, Kimpton Hotels, AmeriGas, Drs. Foster & Smith, NADA, and JW Pepper as well as government agencies such as Army & Air Force Field Exchange and the Canadian Government.
I have the talent and expertise to work with marketing technologies channel partners, such as Adobe and Tealium, to develop business opportunities with potential clients involving SaaS online marketing technologies such as Analytics, Personalization, Tag Management Systems, Social Media, Pay Per Click, Content Management, Public Relations, CRM, CMS and more. I work effectively & efficiently in an environment that allows for the use of a deep technical and marketing skill set.
Visit my website for more information: http://lianaevans.com
Results-focused marketing specialist with an expertise in Mobile, M2M and IoT technologies. Proven ability to develop effective marketing campaigns using integrated marketing strategies, communications and events.
Awards include:
o 2013 Verizon Wireless South Area Marketing Top Performers Award
Here's my equation for job satisfaction: Reading + Writing + Travel the World= Happiness
< SKILLS >
Social Media | Communications | Project Management | Newsletters | Content Marketing | Case Studies | Articles
Do you love marketing, SEO, and leading a team? This may be a good fit for you. Check out the job description, and if you think you may be a fit, send your resume and cover letter to lisa.maier@localdirective.com.
5 Relevancy Strategies to Break Through and Engage: Search, Display, SocialPerformics
Performics Q3 Webinar: Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 & search retargeting.
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- to drive outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.
Web, cloud, and other software companies are in the enviable position of having low marginal cost of goods. Despite this highly leveraged model, most software companies think fairly narrowly about their partner strategy, focusing on resellers and strategic alliances. Progressive software companies take a platform approach including a broader view of the partner ecosystem.
The Partner Strategy Framework E-Book walks through a detailed framework for software companies to maximize the value of upstream partners (platform vendors), managed partner alliances, breadth (program-managed) partners, and the developer ecosystem. The purpose is to grow 1) partner loyalty, 2) revenue, and 3) brand goodwill.
http://www.competegy.com
This report provides practical advice for understanding the value of podcasting, learning best practices, and getting prepared to develop and launch a successful podcast program.
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
Deep dive digital innovation - Advance your customer’s business potentialMarketo
Challenges to Increasing Activity & Engagement
Many think small and don’t use capabilities of Marketing Automation
Magic Bullet Syndrome: “just turn it on and it will increase revenue”
CMO and CIO treat marketing platforms like an IT project
Staff untrained past basic functionality
Teams not aligned on business strategy
Co -Delivery with Marketo Professional ServicesMarketo
The Power of Many
When you are engaging with PS and a Consultant is assigned to you, you are not dealing with one person.
You are dealing with:
A Marketo Expert Person.
World wide Marketo PS Network.
Rapid access to support and engineering.
Likely your use case has been implemented already around the world by a PS Marketo Consultant
5 Relevancy Strategies to Break Through and Engage: Search, Display, SocialPerformics
Performics Q3 Webinar: Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 & search retargeting.
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- to drive outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.
Web, cloud, and other software companies are in the enviable position of having low marginal cost of goods. Despite this highly leveraged model, most software companies think fairly narrowly about their partner strategy, focusing on resellers and strategic alliances. Progressive software companies take a platform approach including a broader view of the partner ecosystem.
The Partner Strategy Framework E-Book walks through a detailed framework for software companies to maximize the value of upstream partners (platform vendors), managed partner alliances, breadth (program-managed) partners, and the developer ecosystem. The purpose is to grow 1) partner loyalty, 2) revenue, and 3) brand goodwill.
http://www.competegy.com
This report provides practical advice for understanding the value of podcasting, learning best practices, and getting prepared to develop and launch a successful podcast program.
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
Deep dive digital innovation - Advance your customer’s business potentialMarketo
Challenges to Increasing Activity & Engagement
Many think small and don’t use capabilities of Marketing Automation
Magic Bullet Syndrome: “just turn it on and it will increase revenue”
CMO and CIO treat marketing platforms like an IT project
Staff untrained past basic functionality
Teams not aligned on business strategy
Co -Delivery with Marketo Professional ServicesMarketo
The Power of Many
When you are engaging with PS and a Consultant is assigned to you, you are not dealing with one person.
You are dealing with:
A Marketo Expert Person.
World wide Marketo PS Network.
Rapid access to support and engineering.
Likely your use case has been implemented already around the world by a PS Marketo Consultant
Eco3d’s ken smerz and ted mort to present at trimble dimensions user conferenceECOARK HOLDINGS, INC
ROGERS, AR– October 27, 2016 – Eco3d, a portfolio company of Ecoark Holdings, Inc. (EARK) that measures existing topographic, structural, mechanical, and architectural conditions using a variety of instruments in 2D and 3D, announced today that two executives will be speaking at the Trimble Dimensions User Conference taking place Nov. 6-9 at The Venetian in Las Vegas.
Talentos juveniles y uso de medios de comunicaciónINERCANTA
En esta presentación se pueden observar imágenes de estudiantes de institución Educativa Eduardo Espitia Romero tocando y cantando instrumentos musicales, además de publicaciones de medios de comunicación respeto al proyecto musical.
Universal Legal's (http://www.universal-legal.com/) September, 2016 Edition of LEY BOLETIN contains Overview of the Amendments to the Share Capital and Debenture Rules, 2016; FEMA Regulations, 2016; SEBI Circular on CAS as well as snippets of other key legal updates, which you would not want to miss.
Websites as Story - WordCamp Denver 2016Diane Whiddon
How to create compelling online content through storytelling and stack panel design. Get clear on your marketing strategy and your goals for your website to be more effective.
Es muy importante este tema de los derechos humanos, ya que, tiene que ver mucho con nosotros. Tiene que ver con nuestra libertad y sobre todo derecho a la vida.
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
DigiLEAF is a knowledge-based solutions provider specializing on Enterprise Quality Management and Information Technology Infrastructure and Governance. DIGILEAF offers training, audit and consulting as the primary service areas capturing the end-to-end roadmap of building a Quality Culture from conceptualization to execution of quality assurance, quality control, and deployment of organizational excellence methodologies. DIGILEAF prides itself in being vertically-strong in its chosen niche, in the wealth of industry experience it has and its capability to ENGAGE to its clients in the most unconventional, versatile and innovative way possible, giving the clients that delighted & worthwhile experience.
2. 2
Email: info@athena.com.bd
Web: www.athena.com.bd
2
Email: info@athena.com.bd
Web: www.athena.com.bd
Our
approach
towards
facilitating
management
for
businesses,
is
through
providing
strategic
support
that
would
enhance
internal
capacity
building:
enabling
collaboration
and
cohesion
in
all
initiatives
an
organization
partakes
in.
If
collaboration
within
is
enhanced,
the
overall
internal
and
external
capacity
of
an
organizationia
benefited:
the
manner
in
which
it
operates
internally,
leads
to
its
effective
approach
towards
external
communications.
In
other
words,
it
is
able
to
create
sustainable
visibility
within
key
staleholders
and/target
audience.
Spark
is
a
new
initiative
launched
by
Athena
Software
Associates
Ltd,
a
firm
that
has
been
involved
in
developing
management
software
for
nearly
a
decade.
At
present,
Spark
aims
to
make
our
approach
towards
management
facilitation
more
extensive:
our
research
based
approach
works
with
possessed
skills
(developed
platforms
and
systems
)
and
we
work
in
collusion
with
a
network
of
associate
consultants..
Our
focus
is
to
fulfill
client
needs,
and
we
ensure
our
team
is
comprised
of
the
best
professionals
to
fulfill
the
requirements
of
individual
clients.
OUR
GOAL:
We
aim
to
enhance
organizational
sustainability
through
our
self
developed
strategy:
the
BRAND
(
Bias,
Reliability,
Alignment,
Necessity,
Dependability)
strategy.
This
is
an
extensive
research
based
approach,
that
looks
at
internal
and
external
factors,
that
impact
organizational
amanagement,
cohesion
and
visibility.
We
use
the
BRAND
focal
points
to
address:
Capacity
Building
Collaboration
Branding
visibility
and
cohesive
communication
3. 3
Email: info@athena.com.bd
Web: www.athena.com.bd
3
Email: info@athena.com.bd
Web: www.athena.com.bd
OUR
APPROACH:
Through
our
approach
we
will
assess
strengths
and
challenges
in
capacity
that
affect
collaborative
brand
representation
and
programs
and
makes
it
challenging
to
implement
strategic
long
term
approaches
towards
visibility/brand
identity
creation.
SERVICE
AND
OBJECTIVE
Our
objective,
through
every
service
we
provide
to
our
clients,
is
to
help
enhance
internal
capacity:
this
capacity
is
related
to
professional
development,
internal
information
sharing,
coordination
platforms
aimed
at
enhancing
organizational
capacity.
For
this
our
established
e-‐learning
platform
will
aid
the
facilitation
of:
-‐ Training
on
role
related
capacity
building
(compliance,
book
keeping,
auditing,
IELTS,
communication
capacity
building,
recording
and
documentation)
-‐ Workshops
(Team
building
through
inter
departmental
activities;
interaction
with
multiple
GOs
and
peer
I/NGOs
for
collaborative
approaches)
-‐ Information
sharing
(available
resources,
such
as
appendices
updated
by
country
field
and
partnering
organization
offices;
platform
for
video
conferencing
for
coordination
purposes)
Bias
and
dependability:
CollaboraRon
Alignment
and
reliability:
Capacity
Building
Necessity:
CommunicaRng
impact
and
increasing
visibility
4. 4
Email: info@athena.com.bd
Web: www.athena.com.bd
4
Email: info@athena.com.bd
Web: www.athena.com.bd
OBJECTIVE
BASED
SERVICE
PROVISION:
- Research
and
development
(quantitative
and
qualitative
data
analysis
and
evaluation)
-‐ e-‐learning
training
sessions
-‐ Video
conferencing
-‐ Webinars
-‐ Coordination
through
accessible
databases
for
information
sharing
internally,
event
management
for
participation
with
external
key
stakeholders,
-‐ Marketing
strategy
creation
and
support,
-‐ Marketing
scheme
development
-‐ Digital
marketing
training
and
facilitation
-‐ Media
hub
liaison
creation
Through
each
of
the
above
we
aim
to
provide
our
clientele
with
the
insight
they
need
to
create
or
strengthen
their
communication
and
collaboration
capacity.
Our
view,
aligned
to
the
BRAND
strategy
(Bias,
Reliability,
Alignment,
Necessity
and
Dependability),
will
assess,
based
on
these
focal
points,
the
weaknesses
and
challenges
faced
by
our
clients
and
identify
or
create
systems
through
which
existing
strengths
can
accommodate
the
overcoming
of
marketing
management
related
challenges.
5. 5
Email: info@athena.com.bd
Web: www.athena.com.bd
5
Email: info@athena.com.bd
Web: www.athena.com.bd
CONTACT US
This
diagram
shows
how
our
approach
addresses
branding
and
capacity
building
needs:
our
holistic
approach
addresses
all
internal
and
external
factors
that
ensure
sustainability,
of
an
organization
and/its
products
and
services.
Our
qualified
team
of
consultants,
with
experience
in
non
profit
and
commercial
marketing
management,
research
and
development,
strategy
development
and
system
development
can
provide
you
with
your
perfect
solution
or
support,
based
upon
your
needs
and
expectations,
for
strong
communications
and
branding.
• ACCESS
TO
PROFESIONAL
TRAINNG
• ACCESS
TO
INFORMATION
• ACCESS
TO
MODES
OF
INTERACTION
(BLOGGING,
DATABAASE
ETX)
Alignement
and
reliability
• RESARCH
TO
CAPTURE
CURRENT
WEAKNESSES
AND
STRENGTHS
• IDEMTIFICATION
OF
NEEDS
OF
THE
EXTERNAL
OPERATING
ENVIRONMENT
• DESIGN
OT
STRENGTHEN
APPROACH
TOWAREDS
ENHANCING
EXTERNAL
ENGAGEMENT
Bias
and
Dependability
• PROVIDING
SUPPORT
TO
CREATE
OR
STRENGTHEN
COMMUNICATIONS
THAT
HELP
VRAND
IDENTITY
• THROUGH
INTERNAL
COLLABORATION
AND
COHESION:
TO
PROJECT
OWN'S
OPERATING
IMPACT
• TO
CREATE
OWN
NICHE
(TARGET
AUDIIENCE/KEY
STAKEHOLDERS
Necessity