Olivia McGrath Resume

1. olivia mcgrath*
brand manager
*affectionately known as OG
(703) 477-5466
mcgrathog@vcu.edu
oliviamcgrath.com
education:
VCU Brandcenter | 2022
M.S. Business- Creative Brand Management
Fundamental MBA knowledge meets creative
problem solving skills with a particular focus on
the strategy that moves brands.
Kudos: Student Body President & Student
Ambassador
Virginia Commonwealth University | 2019
B.S. Marketing - Product and Brand Management
Kudos: Certificate in Product Innovation, Graduated
Magna Cum Laude, Honors College, Women’s Lacrosse,
Beta Gamma Sigma, Zeta Tau Alpha, Student Athlete
Advisory Committee
honors:
VCU Marketing Student of the Year
Atlantic 10 Conference All Academic Team
Dean’s Scholar
Ram Pack Student Achievement Award
Atlantic 10 Conference Honor Roll
Athletic Director’s Honor Roll
tools:
Brand Strategy & Positioning
Client Pitches
Microsoft Office Suite
Qual/Quant Research
Focus Group Facilitation
Keynote
Survey Design
Competitive Analysis
Creative Briefs
Google Analytics
experience:
Marketing Consultant | 2018-Present
Freelance
Provide digital content, copywriting, and research
to clients including Pfizer Consumer Healthcare,
Racheal Cook MBA, The Bodywork Project, etc.
Promotions Intern | 2017-2019
VCU Athletics
Sold out 134 consecutive men’s basketball games,
managed four spirit squads, and created what ESPN
referred to as “one of the toughest road venues in
college basketball.”
Brand Strategy Intern | Summer 2018
The Broad
Managed overall strategy, digital marketing, and
day-to-day operations for Virginia’s first co-working
space for women and gender minorities.
Consulting Intern | Summer 2017
VCU’s International Consulting Program
Selected to lead two teams that worked with
Dominion Payroll (Richmond, VA) and UNICEF
(Czech Republic) to create a new administrative
services offering and new market penetration plan,
respectively.
ask me about:
My strategy for coaching some of the best high
school girls lacrosse players in Richmond.
How I ran my first half marathon nine months after
having hip surgery.
What the enneagram is and how I’m going to use it
to win Big Brother one day.