This document provides a strategic plan for Kaup Beach to attract more visitors and promote it as a tourist destination. It begins by outlining the target customer groups for Kaup Beach and what they need and expect from the beach experience. It then performs a Porter's Five Forces, context auditing, and SWOT analysis to understand Kaup Beach's position and opportunities. The SWOT analysis identifies strengths like the lighthouse but also weaknesses like the beach's distance and lack of amenities. Finally, it explores potential high-impact, high-likelihood strategies like adding a volleyball court, restaurant, and improved transportation access to Kaup Beach. The overall goal is to increase footfall, develop a self-sustaining revenue model, and