The document summarizes the development process of a game app called "Crab Catcher" set in Trinidad and Tobago. It describes initial thoughts on the business model canvas including value proposition, customer segments, channels, and revenue model. It then outlines what was found from further research and testing, such as relying on app marketplaces instead of a separate website. Major findings and lessons learned are discussed, such as the importance of customer research and that not all customers react positively to things being labeled "free".

1. Dhillon Davone Keanne Ramon Shazz
Khan Joseph Leith Granderson Duntin
Team Catcher

2. Crab Catcher
• A Game App in Development with rich content
pertaining to the local Culture and lifestyles of Trinidad
and Tobago. The game will be the First stop motion
Game to be developed here in the Caribbean.
• As it name states you would be going on a journey
harvesting crabs wherever you can, but also selling them
to raise as much money possible.

3. What we Thought , Original
Business Model Canvas

4. What we Thought – Value
Proposition Week 2

5. What we Found – Value Proposition
Week 2

6. What we Thought – Customer
Segments Week 3

7. What we Found – Customer
Segments Week 3

8. What we Thought – Channels
Week 4

9. What we Found – Channels Week 4

10. Gains 70% of
Start- Profits
App Market
Up
Customer
Channel Diagram

11. What we Thought – Customer
Relationships Week 5

12. What we Found – Customer
Relationships Week 5

13. What we Thought – Revenue Model
Week 6

14. What we Found – Revenue Model
Week 6

15. What we Thought – Partners
Week 7

16. What we Found – Partners
Week 7

17. What we Thought – Resources , Activites ,
Cost Week 8

18. What we Found– Resources , Activites ,
Cost Week 8

19. Final Revised Business Model Canvas

20. What we Thought Results Findings
The game would be free Fail While some Customers
and Customers can prefer the Premium
choose to buy the Entire package quite a lot
premium Package. preferred the option of
purchasing solely what
they found interesting.
Website for App Fail Initially having a website
for the app was planned
but after investigating
the cost of maintaining
one we decided to rely
on the Services of The
App Markets instead.
MAJOR FINDINGS

21. NEXT STEPS?!!
• Educational Apps For Kids (Ages 5- 10)
• Website Development
• Customer Feedback Blog

22. • It’s good to think what your customers
might want. But it’s Greater to know
What they need.
• Not everyone positively reacts to word
“free”
• The more Customer research that is
done.. The easier and more rewarding
the Findings.
Lessons Learnt!

23. • INTERVIEWS
• RESEARCH
What Would we do better
Next time?