Cpm mobile industry zeeshan
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The document is a competitive profile matrix comparing three mobile network operators - U-FONE, Mobilink, and Telenor - across 14 critical success factors. Each factor is assigned a weight and each operator is rated on a scale of 1 to 4 for each factor, with the ratings then multiplied by the weights to calculate weighted scores. The matrix shows that Mobilink has the highest total weighted score of 3.53, indicating it has the strongest competitive position based on the analysis, followed by Telenor with 3.23 and U-FONE with 2.9.
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Capstone project - Luân văn tốt nghiệp - Trương Trung Nghĩa
Cpm mobile industry zeeshan
- 1. CPM – COMPETITIVE PROFILE MATRIX CPM – Competitive Profile Matrix U-FONE MOBILINK TELENOR Weighted Weighted Weighted Critical Success Factors Weight Rating Rating Rating Score Score Score Market Share 0.15 2 0.3 4 0.6 3 0.45 Growth Rate 0.05 4 0.2 2 0.1 3 0.15 Financial Strength 0.08 3 0.24 4 0.32 3 0.24 Management 0.12 2 0.24 3 0.36 4 0.48 Advertising & Management 0.08 4 0.32 4 0.32 3 0.24 Brand Name 0.13 3 0.39 4 0.52 3 0.39 Price Competitiveness 0.08 4 0.32 3 0.24 2 0.16 Network Coverage 0.08 2 0.16 4 0.32 3 0.24 Connectivity 0.05 3 0.15 4 0.2 4 0.2 Innovation/Technology 0.03 3 0.09 2 0.06 4 0.12 Customer Loyalty 0.08 3 0.24 4 0.32 4 0.32 Customer Service 0.03 3 0.09 3 0.09 4 0.12 Packages & offers 0.04 4 0.16 2 0.08 3 0.12 Total 1 2.9 3.53 3.23