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CPM Matrix for SBI
By:
Bachu Vinay Chaithanya
SBI
Kotak Mahindra (ING
Vysya)
UCO Bank
Critical Success Factors
Weight Rating Score Rating Score Rating Score
Brand Reputation 0.12 3 0.36 3 0.36 2 0.24
Market Share 0.1 4 0.4 3 0.3 2 0.2
Financial Position (Cash
Res, Profit)
0.1 4 0.4 3 0.3 2 0.2
Brand Recall (Customer
Perc)
0.09 4 0.36 2 0.18 2 0.18
Successful New
Introductions
0.08 2 0.16 2 0.16 1 0.08
Resources & Capabilities 0.08 3 0.24 2 0.16 1 0.08
Range of Products 0.08 3 0.24 3 0.24 2 0.16
Advertising 0.08 2 0.16 3 0.24 1 0.08
Strong Online Presence 0.07 2 0.14 3 0.21 1 0.07
Branches and Network 0.06 4 0.24 4 0.24 2 0.12
Customer Retention 0.05 4 0.2 3 0.15 2 0.1
Price and Charges 0.05 3 0.15 3 0.15 2 0.1
Sales Per Employee 0.04 3 0.12 2 0.08 2 0.08
Total 1 TWS 3.17 TWS 2.77 TWS 1.69
CPM Analysis
Industry average (Weightage) is considered on basis of analyzing
banking industry.
For SBI , Kotak Mahindra ( ING Vysya) ,Total Weighted Score is >
2.5 indicates these organizations have strong internal position.
For UCO bank Total Weighted Score is < 2.5 indicates UCO have
Weak internal position.
But considering score Kotak Mahindra is close to 2.5. More score
is attained by Acquiring of ING Vysya Bank.

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CPM matrix for State Bank of India (SBI)

  • 1. CPM Matrix for SBI By: Bachu Vinay Chaithanya
  • 2. SBI Kotak Mahindra (ING Vysya) UCO Bank Critical Success Factors Weight Rating Score Rating Score Rating Score Brand Reputation 0.12 3 0.36 3 0.36 2 0.24 Market Share 0.1 4 0.4 3 0.3 2 0.2 Financial Position (Cash Res, Profit) 0.1 4 0.4 3 0.3 2 0.2 Brand Recall (Customer Perc) 0.09 4 0.36 2 0.18 2 0.18 Successful New Introductions 0.08 2 0.16 2 0.16 1 0.08 Resources & Capabilities 0.08 3 0.24 2 0.16 1 0.08 Range of Products 0.08 3 0.24 3 0.24 2 0.16 Advertising 0.08 2 0.16 3 0.24 1 0.08 Strong Online Presence 0.07 2 0.14 3 0.21 1 0.07 Branches and Network 0.06 4 0.24 4 0.24 2 0.12 Customer Retention 0.05 4 0.2 3 0.15 2 0.1 Price and Charges 0.05 3 0.15 3 0.15 2 0.1 Sales Per Employee 0.04 3 0.12 2 0.08 2 0.08 Total 1 TWS 3.17 TWS 2.77 TWS 1.69
  • 3. CPM Analysis Industry average (Weightage) is considered on basis of analyzing banking industry. For SBI , Kotak Mahindra ( ING Vysya) ,Total Weighted Score is > 2.5 indicates these organizations have strong internal position. For UCO bank Total Weighted Score is < 2.5 indicates UCO have Weak internal position. But considering score Kotak Mahindra is close to 2.5. More score is attained by Acquiring of ING Vysya Bank.