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Jaybird's
Florida's First Coast of Golf
60 Second Commercial

Video was not exported from SlideRocket
Partnership Investment

The Annual Membership Dues are part of
a $1.94 Million co-op Marketing Plan
Booking Initiatives www.florida-golf.org

Stay and Play booking capabilities on your FFCG's webpage.
Book "rooms only" capabilities on your FFCG's webpage.
Net Rate sharing with FFCG's 8 Preferred Tour Operators for
booking stay & play packages through their marketing strategies.
Featured in FFCG's Monthly Email Blast, (rotating basis).
Your facility will be featured in a stay and play package listed on
the Visit Florida "Hot Deals" page, (rotating basis).
Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign
Golf Package Button on YOUR
website
www.ameliahotel.com/amelia-island-vacation-en.html
Double-click to enter title
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 50,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel

www.FloridaGolf.org
Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
28% of all visitors access
site
utilizing mobile
devices
Responsive Design
Florida's First Coast of Golf
2012-13 Website Awards

2012 - Adrian Award

2013 Flagler Awards
Winner
2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes

Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers
Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner

Total Media Value: $222,550
Impressions: 1,055,259
THE PLAYERS TV Spot

Video was not exported from SlideRocket

Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs

Purchased Schedule for Each
Market
In Closing

Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning

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Jaybird s inn

  • 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  • 3. Partnership Investment The Annual Membership Dues are part of a $1.94 Million co-op Marketing Plan Booking Initiatives www.florida-golf.org Stay and Play booking capabilities on your FFCG's webpage. Book "rooms only" capabilities on your FFCG's webpage. Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
  • 4. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  • 5. Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html
  • 6. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  • 7. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 8. 28% of all visitors access site utilizing mobile devices Responsive Design
  • 9. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • 10. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  • 11. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  • 12. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  • 13. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  • 14. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning