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Omni amelia island_plantation


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Omni amelia island_plantation

  1. 1. Omni Amelia Island Plantation Florida's First Coast of Golf Florida's First Coast of Golf
  2. 2. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  3. 3. Your Membership Dues of $3,035 are part of a $1.84 Million co-op Marketing Plan Omni Amelia Island Plantation Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Omni Amelia Island Plantation's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  4. 4. Omni Amelia Island Plantation Digital Marketing through Florida's First Coast of Golf Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast FFCG January, & July 2013 ||
  5. 5. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  6. 6. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  7. 7. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel
  8. 8. Digital Agency Website Management Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  9. 9. 28% of all visitors access site utilizing mobile devices Responsive Design
  10. 10. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  11. 11. Click Through Comparison YTD October - May 2011 - 12 Total = 641 2012 - 13 Total = 2,353 +267% Chart was not exported from SlideRocket
  12. 12. Click Through Comparison YTD October - May Ocean Links & Oak Marsh Ocean Links Total = 788 Oak Marsh Total = 698 Chart was not exported from SlideRocket
  14. 14. MET GOLFER November/December 2013 - 4 Pages of edit - 92K circulation
  15. 15. Golf Magazine January GOLF Magazine January Golf Magazine - January 2014 2014 2014
  16. 16. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  17. 17. EXTRAGOLF.AT Summer 2013
  18. 18. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  19. 19. MEDIA VALUE 20122013
  20. 20. Family Friendly link on Florida's First Coast of Golf's website
  21. 21. International Efforts
  22. 22. :30 Spot Television Campaign Target: Drive Market Orlando, Tampa, Tallahassee, Savannah & Hilton Head Airing 190 spots on PGA TOUR broadcasts Saturday & Sunday Campaign run time: February 2 - March 24, 2013 Objective: To generate interest in travelling for multiple nights to region the week of May 6-12, 2013 CTA: Drive users to landing page Financial partners are Florida's Historic Coast, Visit Jacksonville and Florida's First Coast of Golf
  23. 23. Welcome to THE PLAYERS Video was not exported from SlideRocket
  24. 24. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning