Sawgrass marriott

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Sawgrass marriott

  1. 1. Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Sawgrass Marriott Golf Resort & Spa
  2. 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  3. 3. Your Membership Dues of $3,035 are part of a $1.84 Million co-op Marketing Plan Sawgrass Marriott Resort & Spa Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Sawgrass Marriott Resort & Spa's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  4. 4. Sawgrass Marriott Resort & Spa Digital Marketing through FFCG | | || Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast FFCG February, May & September 2013
  5. 5. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Social Media announcements Co-op marketing campaign
  6. 6. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  7. 7. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  8. 8. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  9. 9. Responsive Designed Mobile Site
  10. 10. Click Through Comparison YTD Oct - May 2011 - 12 = 646 2012 - 13 = 2,674 Chart was not exported from SlideRocket
  11. 11. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  12. 12. MET GOLFER November/December 2013 - 4 Pages of edit - 92K circulation
  13. 13. Global Golf Post May 6, 2013 Issue
  14. 14. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  15. 15. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  16. 16. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  17. 17. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  18. 18. International Efforts
  19. 19. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  20. 20. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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