Residences

166 views

Published on

Published in: Business, Sports
  • Be the first to comment

  • Be the first to like this

Residences

  1. 1. Residences at World Golf Village Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf
  2. 2. Your Membership Dues of $1,887.60 are part of a $1.84 Million co-op Marketing Plan Residences at World Golf Village Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Residences at World Golf Village's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  3. 3. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  4. 4. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  5. 5. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  6. 6. 28% of all visitors access site utilizing mobile devices Responsive Design
  7. 7. Residences Web Activity 2011-12 YTD Total = 697 2012-13 YTD Total = 1329 90% Increase Chart was not exported from SlideRocket
  8. 8. Family Friendly link on Florida's First Coast of Golf's website
  9. 9. Residences at World Golf Village Digital Marketing through FFCG | | || Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast
  10. 10. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  11. 11. Visit Florida's Golf Publication
  12. 12. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  13. 13. International Efforts
  14. 14. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  15. 15. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

×