South hampton


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South hampton

  1. 1. Florida's First Coast of Golf Florida's First South Hampton The Golf Club at Coast of Golf
  3. 3. :30 Spot Television Campaign Target: Drive Market Orlando, Tampa, Tallahassee, Savannah & Hilton Head Airing 190 spots on PGA TOUR broadcasts Saturday & Sunday Campaign run time: February 2 - March 24, 2013 Objective: To generate interest in travelling for multiple nights to region the week of May 6-12, 2013 CTA: Drive users to landing page Financial partners are Florida's Historic Coast, Visit Jacksonville and Florida's First Coast of Golf
  4. 4. Welcome to THE PLAYERS Video was not exported from SlideRocket
  5. 5. Promotions Objective: Reach beyond the drive market and target major metro feeder cities serving Jacksonville International Airport Utilize regional assets and VISIT FLORIDA partnership to leverage promotions Focus on meaningful exposure and lead generation for future communication Successfully ran 3 promotions in Chicago, DC and NY Media Value = $976,600 Impressions = 17.4 million
  6. 6. Chicago WJKM-FM Chicago's Greatest Hits of the 60s, 70s & 80s Promotion runs February 8 - April 5, 2013 100 :15 second recorded spots Name mention in 50 live :15 promos 2 email blasts linking to our landing page Logos, links and lead gen on contest page Total media value = $253,900 Impressions = 1,206,912
  7. 7. WJNK-FM Double-click to enter title Chicago " My brother and I had a blast on our trip and it is definitely one we will never forget and I STILL talk about it. It was a prize of a lifetime that's for sure!" Stefanie Offerman Joliet, Illinois
  8. 8. WBIG The Big DC 103.3 FM Washington, DC The BIG Getaway promotion runs Feb 25 - March 29 100 :30 second recorded spots 4 email blasts Logo, link, copy and image on contest page Opt-in lead gen Media Value = $193,700 Impressions = 1,610,566
  9. 9. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  10. 10. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  11. 11. MEDIA VALUE 20122013
  12. 12. Double-click to enter title Blended Regional Golf and Airport messaging JAA can maintain neutral stance in not promoting any particular airline Target existing markets servicing JIA that are having capacity issues into Jacksonville Cincinnati |Boston| |Denver| Las Vegas
  13. 13. Sunshine Double-click to enter title Golfer |Target:| |Amenity Golfers| |Circulation:| |100K - Visit Florida Welcome Centers | | |
  14. 14. Travel Rounds to Region 3 year Comparison Chart was not exported from SlideRocket
  15. 15. Golf Rounds Played Report Chart was not exported from SlideRocket
  16. 16. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  17. 17. WQAM- AM Miami Ultimate Football and Golf Getaway JAGUARS VS MIAMI AUGUST 9, 2013
  18. 18. Your Membership Dues of $4,356 are part of a $1.84 Million co-op Marketing Plan The Golf Club at South Hampton's Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rounds only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Golf Club at South Hampton's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  19. 19. The Golf Club at South Hampton Digital Marketing through FFCG Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast October 2012, May 2013, August 2013 GolfSwitch Database - November, 2012
  20. 20. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Florida's First Coast of Golf Sponsored Promotions
  21. 21. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  22. 22. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel
  23. 23. Digital Agency Website Management Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  24. 24. 28% of all visitors access site utilizing mobile devices Responsive Design
  25. 25. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  26. 26. Visit Florida's Golf Publication
  27. 27. 2014 Consumer Golf Shows Represented City Markets |Somerset, NJ| | New Jersey, New York| |Indianapolis, IN| | Indiana| |DC/Northern Virginia| | DC, Virginia, Maryland| |Philadelphia, PA| | Pennsylvania, New Jersey| |Grand Rapids, MI|
  28. 28. International Efforts
  29. 29. IN CLOSING We are the Trusted Source for Golf Travel Planning We thank you for your 2012-13 participation and invite your 2013-14 membership renewal