Trans Arterial Chemo Embolisation (TACE) is a treatment for Hepatocellular Carcinoma (HCC) where an anticancer agent is mixed with an embolic agent and delivered via the hepatic artery. Early studies showed improved survival rates for TACE-treated HCC patients compared to controls. Patient selection is important, as TACE is best for patients with preserved liver function. More recently, techniques have improved such as using drug-eluting beads and performing highly selective TACE of tumor-feeding arteries to minimize liver damage while maximizing tumor exposure. Ongoing research continues to refine TACE as a key treatment option for HCC.