The document describes a proposed 13-episode TV series called "Country Matters TV Series 2 - 2009" that will air on Southern Cross TEN. The series will feature local regional artists, venues, and special music events. It will incorporate social media like Twitter and Facebook to promote the segments. The series will be broadcast across Australia and available online, with mobile content like ringtones and video clips. Sponsors can purchase branded segments or develop social media campaigns to promote their brands through the multi-platform series.

1. COUNTRY MATTERS TV SERIES 2 - 2009
Music, Mobile & Social Media
In conjunction with
Hotsource and National Music League
13 Episodes on Southern Cross TEN
Combining the richness of broadcast TV
with the power of social media, the
internet and mobile
20 years experience in producing brand funded T.V.
PRODUCTIONS

2. COUNTRY MATTERS TV SERIES 2 - 2009
Music Segments:
Three minute magazine style
Local regional artists featured
History where it happened
Colour pieces featuring venues
Special gigs covered
Home-town famous faces
Mobile content promos
Twitter & Facebook promos
It is also possible to
develop and sponsor
a regular branded segment Kisrty Lee as featured in series1 www.countrymatters.com.au
20 years experience in producing brand funded T.V.
PRODUCTIONS

3. COUNTRY MATTERS TV SERIES 2 - 2009
Mobile Content
Branded Content Superstore
Promoted on-air & online
Ringtones
Local artists content made into a
ringtones and available to
viewers
Images & Video
Video clips of artists will be
made available in the mobile
superstore
Candid images and regular gig
content will be made available
Video clip promos (TBC)
Certain gigs will be filmed and
video made available exclusively
on mobile
20 years experience in producing brand funded T.V.
PRODUCTIONS

4. COUNTRY MATTERS TV SERIES 2 - 2009
Branded Segment Sponsorships
3 minute in-program segments
produced to a brief
Rights to use the material for
point of sale or marketing promotion
Featured placement on the program’s
web site as a viewer resource
Video content for social web site use
Regularly featured in Twitter feed
Rights to use video for viral
marketing and mobile distribution
using text SMS, MMS, Web, WAP
and xHTML mobile internet
20 years experience in producing brand funded T.V.
PRODUCTIONS

5. COUNTRY MATTERS TV SERIES 2 - 2009
Country Matters and Multiplatform
Social Media:
Follow on Twitter
Segments posted on many social media sites
Forums and discussions posted by mobile
Facebook & MySpace promotions
YouTube channel
Purpose built blogs
It is also possible to
develop and sponsor
a regular branded
Twitter topical
conversation for example:
20 years experience in producing brand funded T.V.
PRODUCTIONS

6. COUNTRY MATTERS TV SERIES 2 - 2009
Mobile Social Networking Centre
Blogs, Forums and Personal profiles
Enter Forums Browse Topics Read and Reply
Country Matters Country Matters Country Matters
Discussion Forums: Equipment Forum: Commonwealth Bank
(active discussion strings) (reply’s) Agquip Field Days
•Country Matters (112) •Commonwealth Bank Is it the one field event and
•Drought Relief (89) Agquip Field Days (88) runs for three days every
•Rural Banking (64) •Used Equipment (11) August in Gunnadah, NSW,
•Real estate (98) •John Deer Sales (109) Austalia.RAMON_G
•Jobs (120) •Parts for Combine -Yeah the dates may change
•Equipment (28) Harvester (14) next year tho...
•Animal Health (133) •Gunnedah Show(32) -It will be tight between Sp…
-Go to the Agquip web site …
20 years experience in producing brand funded T.V.
PRODUCTIONS

7. COUNTRY MATTERS TV SERIES 2 - 2009
Broadcast coverage
20 years experience in producing brand funded T.V.
PRODUCTIONS

8. COUNTRY MATTERS TV SERIES 2 - 2009
# of Episodes: series x 13 episodes
Broadcaster: Macquarie Southern Cross
Repeated on Foxtel/Austar channel across the week
WebTV & IPTV: Episodes and segments available on demand online
Cross Platform: Online & mobile interactivity with Social Networking
Time Frame: Location shoot for broadcast in Q3&4.
Description: 1hour magazine program on Sunday afternoon.
• Shot all around the country, and following the successful launch of 10
episodes in 2008 will this year expand to include the WA regional markets.
• Unique offering for sponsors as it’s the only program, except for news,
that is targeted at the rural market.
• Online and mobile interactivity with product and information forums,
messaging, chat and blogging.
20 years experience in producing brand funded T.V.
PRODUCTIONS

9. COUNTRY MATTERS TV SERIES 2 - 2009
Darwin
People: 123,100
Regional TV Cairns
reaches 36% of Pop: 235,000
QLD AM-A
Townsville 7 QLD, WIN (9),
Australia’s Pop: 220,000 Southern Cross (10)
People: 1,654,000
population Central Mackay
Pop: 169,600 H’holds: 659,000
Imparja (9, 10), Southern Cross (10,
7), WIN (9, 7, 10), GTSBKN (7, 9) * Rockhampton
People: 690,500 Pop: 208,400
Regional H’holds: 256,700 Maryborough
*Stations vary by submarket Pop: 563,000
WA NNSW AM-B
GWN (7), WIN (9, Satellite
Pop: 427,700 Toowoomba PRIME (7), NBN (9),
10) Pop: 258,000 Southern Cross (10)
People: 544,600
People: 1,993,000
H’holds: 206,700 Tamworth/Taree H’holds: 797,000
Pop: 337,000
Port Pirie/ Northern Rivers
Broken Hill: Orange/Dubbo/ Pop: 916,000
Pop: 136,600 Wagga Wagga
Pop: 396,000
Mildura Newcastle
SNSW AM-C
Pop: 64000 Pop: 740,000 PRIME (7), WIN (9),
Southern Cross (10)
Wollongong People: 1,366,000
People (000’s) Griffith
Pop: 501,000
Pop: 68,700 H’holds: 539,000
Canberra
Loxton/Mt Gambier
Pop: 469,000
Pop: 126,200
Ballarat Gippsland
Pop: 338,000 Pop: 220,000
Albury
VIC AM-D Bendigo
Pop: 181,000
TAS AM-E
Pop: 228,000 WIN (9), Southern
PRIME (7), WIN (9),
Shepparton Launceston Cross (7, 10)
Southern Cross (10) Pop: 247,000
Pop: 172,000 People: 500,000
People: 1,139,000
20 years experience in producing brand funded T.V. H’Holds: 201,000
H’holds: 453,000
Source: Oztam 2008 & Nielsen Media Research 2007 Hobart
Pop: 253,00 PRODUCTIONS

10. Sales & Marketing
Graham Lang
Mobile: 0424 937 848
Email: graham@slicewireless.com
Brad Keeling
Mobile: 0400 100 555
Email: brad@slicewireless.com
20 years experience in producing brand funded T.V.
PRODUCTIONS