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New Business

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New Business

  1. 1. <ul><li>What used to take days, even weeks, now happens … </li></ul><ul><li>in an instant </li></ul>The world is changing
  2. 2. <ul><li>I’m referring to … </li></ul><ul><li>Social Media </li></ul>The world is changing The superstars are
  3. 3. <ul><li>In the US YouTube gets 25 times more unique viewers per month than the three top networks combined </li></ul><ul><li>Don’t think this isn’t happening here. It is </li></ul>… and the changes are affecting the traditional media Image credit livin4adream
  4. 4. <ul><li>Right now traditional marketing is in rapid decline. </li></ul>Main media… In 2009 … TV ads down 10.1% Radio down 11.7% Newspaper down 18.7% Magazines down 14.8%
  5. 5. <ul><li>However digital marketing is rapidly growing </li></ul>New Media In 2009 Mobile Up 18.1% Online Up 9.2%
  6. 6. Don’t ignore the power of Social Media Image credit livin4adream
  7. 7. <ul><li>It’s </li></ul><ul><li>One Small Planet </li></ul><ul><li>Start a conversation </li></ul><ul><li>NOW! </li></ul><ul><li>because while you’re thinking… </li></ul>Embrace Social Media
  8. 8. <ul><ul><li>130 Nokia mobile phones sold </li></ul></ul><ul><ul><li>524 people joined Facebook </li></ul></ul><ul><ul><li>784 new blog posts </li></ul></ul><ul><ul><li>2,616 images uploaded to Flickr </li></ul></ul><ul><ul><li>3,491 tweets posted on Twitter </li></ul></ul><ul><ul><li>4,414 iPhone apps downloaded </li></ul></ul><ul><ul><li>37,816 user hours spent on Facebook </li></ul></ul><ul><ul><li>872,683 videos viewed on Youtube </li></ul></ul><ul><ul><li>1,745,370 searches made on Google </li></ul></ul><ul><ul><li>14,345,509 text messages sent </li></ul></ul>In the time it takes you to read this slide more than…
  9. 9. <ul><li>It’s not that scary </li></ul><ul><li>plus ca change, plus c’est la meme chose </li></ul><ul><li>the more things change the more they stay the same… </li></ul>Don’t worry
  10. 10. We’ve been posting updates and commentary on walls for a very long time (These from Pompeii circa 79AD)
  11. 11. <ul><li>Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. </li></ul><ul><li>Tools that you have used in the past cannot keep pace with these conversations. </li></ul><ul><li>Mainstream marketing and PR cannot keep up. </li></ul>However TODAY it is happening very, very fast … and in real-time
  12. 12. <ul><li>The world is changing fast </li></ul><ul><li>Stay tuned I’m about to announce a new business </li></ul><ul><li>twitter.com/bradatslice </li></ul><ul><li>@bradatslice </li></ul>That’s right…

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