Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

New Business


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

New Business

  1. 1. <ul><li>What used to take days, even weeks, now happens … </li></ul><ul><li>in an instant </li></ul>The world is changing
  2. 2. <ul><li>I’m referring to … </li></ul><ul><li>Social Media </li></ul>The world is changing The superstars are
  3. 3. <ul><li>In the US YouTube gets 25 times more unique viewers per month than the three top networks combined </li></ul><ul><li>Don’t think this isn’t happening here. It is </li></ul>… and the changes are affecting the traditional media Image credit livin4adream
  4. 4. <ul><li>Right now traditional marketing is in rapid decline. </li></ul>Main media… In 2009 … TV ads down 10.1% Radio down 11.7% Newspaper down 18.7% Magazines down 14.8%
  5. 5. <ul><li>However digital marketing is rapidly growing </li></ul>New Media In 2009 Mobile Up 18.1% Online Up 9.2%
  6. 6. Don’t ignore the power of Social Media Image credit livin4adream
  7. 7. <ul><li>It’s </li></ul><ul><li>One Small Planet </li></ul><ul><li>Start a conversation </li></ul><ul><li>NOW! </li></ul><ul><li>because while you’re thinking… </li></ul>Embrace Social Media
  8. 8. <ul><ul><li>130 Nokia mobile phones sold </li></ul></ul><ul><ul><li>524 people joined Facebook </li></ul></ul><ul><ul><li>784 new blog posts </li></ul></ul><ul><ul><li>2,616 images uploaded to Flickr </li></ul></ul><ul><ul><li>3,491 tweets posted on Twitter </li></ul></ul><ul><ul><li>4,414 iPhone apps downloaded </li></ul></ul><ul><ul><li>37,816 user hours spent on Facebook </li></ul></ul><ul><ul><li>872,683 videos viewed on Youtube </li></ul></ul><ul><ul><li>1,745,370 searches made on Google </li></ul></ul><ul><ul><li>14,345,509 text messages sent </li></ul></ul>In the time it takes you to read this slide more than…
  9. 9. <ul><li>It’s not that scary </li></ul><ul><li>plus ca change, plus c’est la meme chose </li></ul><ul><li>the more things change the more they stay the same… </li></ul>Don’t worry
  10. 10. We’ve been posting updates and commentary on walls for a very long time (These from Pompeii circa 79AD)
  11. 11. <ul><li>Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. </li></ul><ul><li>Tools that you have used in the past cannot keep pace with these conversations. </li></ul><ul><li>Mainstream marketing and PR cannot keep up. </li></ul>However TODAY it is happening very, very fast … and in real-time
  12. 12. <ul><li>The world is changing fast </li></ul><ul><li>Stay tuned I’m about to announce a new business </li></ul><ul><li> </li></ul><ul><li>@bradatslice </li></ul>That’s right…