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WGBH Media Kit


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WGBH Media Kit

  1. 1. Local Corporate SponsorshipMake an IMPACT with aWGBH MULTIMEDIA Sponsorship
  2. 2. Five Reasons to Sponsor WGBH1 Increase your visibility before a large and loyal audience. “As a ’GBH sponsor, we’re reaching an audience we can’t reach anywhere else and from the results we’ve achieved, we know it’s effective.” Paul Feldman, Managing Director Davis, Malm & D’Agostine, P.C.2 Enhance your corporate image and bottom line. “Year after year, our airtime on 99.5 has provided better results than any other outreach we’ve conducted to our client base.” Phillip Bates, President The Classic Group3 Reach an influential, exclusive audience. “We have close relationships with a sophisticated group of clients—and they’re listening to WGBH.” Charlie Curtis, Senior Vice President Welch & Forbes LLC4 Break through the media clutter. “WGBH’s multimedia platforms are a major advantage. They not only offer TV, but also radio and online exposure. So they provide every possible way of reaching our target audience.” Darrell C. Byers, Vice Chancellor of Institutional Advancement, UMass5 Associate your company with PBS — America’s most trusted institution. “Being associated with a high-profile, well-respected brand like WGBH has helped us attract new audiences—they feel confident coming to our theatre in Lowell for the first time.” Dan Berube, Marketing Manager Merrimack Repertory Theatre
  3. 3. Build a Powerful Multimedia SponsorshipTElEvISIonChannels 2 | 44 | World | CreateWhen it comes to high-quality, award-winning television, WGBH has the bestsponsorship opportunities on TV, with primetime series like Antiques Roadshow,American Experience and NOVA, an award-winning children’s lineup, and yourfavorite lifestyle shows.RADIo89.7 WGBH, Boston’s NPR® Station for News and Culture | 99.5 All ClassicalReach the valuable public radio audience through the combined power of WGBH’stwo unique radio stations. 89.7 offers news, analysis and discussion with a localfocus, featuring original content found nowhere else in Boston. 99.5 All Classicalis Boston’s only 24-hour classical music station.onlInEwgbh.orgExpand your reach of the WGBH audience through an online sponsorship WGBH fans turn to for unique online content, streaming video,live audio streaming of 89.7 and 99.5, and to opt in for targeted e-newsletters.PRInTExplore! The WGBH Members’ MagazineReach our valuable members by placing your sponsorship message in WGBH’smonthly magazine. WGBH members rely on Explore! for program listings andinside information on events and member benefits.EvEnTSConnect face-to-face with active and engaged WGBH fans through sponsorship ofa wide range of events that are sure to reach your target market.PlEDgEShow your company’s support for public television and savor your moment in thespotlight on live television as a sponsor of a pledge afternoon or evening.
  4. 4. WGBH’s Wide Range of ProgramGenres Reach Your Target AudienceChildren’s Programming News & Public Affairs Science & NatureWGBH is the place to signal your More choices, more voices. Current WGBH makes science and naturesupport for high-quality, educational affairs fans find both on WGBH — along exciting! NOVA continues to reignchildren’s shows. Associate your with more of the in-depth reporting, as the undisputed star of sciencecompany with programs that both analysis and discussion they value. television, while Nature has long beenkids and parents love — TV series From TV’s Frontline, Greater Boston, the benchmark for natural historylike Sesame Street, Curious George PBS NewsHour and the World digital TV series. The NOVA Minute on 89.7and Martha Speaks, and radio cable channel, to All Things Considered extends the impact of the Emmyofferings like Kids Classical Hour on and The Emily Rooney Show on 89.7 Award-winning TV series to a drive-99.5 All Classical. radio, WGBH offers the best in local, time radio audience. national, and international coverage.You’ll Reach . . . You’ll Reach . . . You’ll Reach . . .• Children of all ages • Business opinion leaders • Educated, tech-savvy individuals• Parents who value the trusted • Affluent investors • Business decision makers PBS environment • Well-educated individuals • Individuals that care about the environmentSource: MRI 2009 and Scarborough Boston 3/09 – 2/10
  5. 5. History & Documentaries Drama & Performance Lifestyle (Home, Cooking & Travel)Award-winning series like American When it comes to drama and the From Simply Ming to Victory GardenExperience and POV, and specials performing arts, WGBH fans have the and This Old House, WGBH’s Lifestylefrom Ken Burns, present incisive best seats in the house! With programming enriches the livesdocumentaries that illuminate key award-winning television series like of our viewers. WGBH fans tune tofigures from America’s past and present. Masterpiece, American Masters and 89.7’s The Daily Dish for recipes fromThese talented filmmakers cover the Great Performances, and 24-hour our celebrity chefs, and our digitalscope and complexity of the human classical music on 99.5 All Classical, lifestyle cable channel, Create, forexperience, and offer insight into the WGBH attracts a large audience of arts 24/7 do-it-yourself around us. and culture enthusiasts.You’ll Reach . . . You’ll Reach . . . You’ll Reach . . .• Well-educated individuals • Arts and culture enthusiasts • Food and wine aficionados• Affluent consumers • Active community leaders • Home and garden buffs• Active community leaders • Music lovers • Travel enthusiasts
  6. 6. We’ve Got New England CoveredWGBH’s powerful TV and radio signals reach households across New England—from Boston to Springfield,New Hampshire to Cape Cod, across Rhode Island and into Connecticut.This superior coverage enables WGBH to deliver your on-air message to potential clients and customersthroughout the region and beyond. Maine 2 Concord Dover Cable & Broadcast Durham New Hampshire Dover Portsmouth Manchester Exeter Milford Amesbury Nashua Haverhill Lawrence Lowell Andover Gloucester Athol Fitchburg Danvers Leominster Wilmington Peabody Woburn Lynn Massachusetts Hudson Medford Marlborough Boston Amherst Hull Ware Framingham Worcester Quincy Med eld Scituate Milford Walpole Randolph Spring eld Southbridge Franklin Brockton Woonsocket Spring eld Bridgewater Pascoag Plymouth Pawtucket Taunton Providence Storrs Sumerset Warwick Fall River New Bedford Rhode Island East Falmouth Newport ConnecticutWgBH local Corporate Sponsorshipone guest StreetBoston, MA© 2010 WGBH Educational Foundation Photo Credits: page 3 © WGBH | © Steve Jarrett | © WGBH | © WGBH | © WGBH/Mark Ostow | © WGBHpage 4-5 Martha Speaks- © WGBH Educational Foundation. All rights reserved. “MARTHA” and all characters and underlying materials (includingartwork) from the “MARTHA” books are trademarks of and copyrights of Susan Meddaugh and used under license. Used with permission. |Courtesy of the White House | Courtesy of NASA | Courtesy of Library of Congress | iStockphoto | © WGBH/Anthony Tieuli