Concept of Marketing
•Download as PPTX, PDF•
0 likes•322 views
This document discusses different marketing concepts: production, product, selling, and marketing. The production concept focuses on efficiency and wide distribution to offer low-cost products. The product concept emphasizes developing high quality, innovative products. The selling concept holds that consumers will not buy enough without aggressive promotion. The marketing concept maintains that organizations should understand customer needs and deliver superior satisfaction to achieve their goals.
Report
Share
Report
Share
Recommended
M m intrdn
The document provides an overview of marketing management concepts. It discusses key topics like the nature and scope of marketing, the evolution of marketing from a production to customer-focused orientation, and different marketing concepts including the exchange concept, production concept, and marketing concept. It also references several foundational marketing management textbooks.
Business studies +2 Unit 11
This document covers topics related to marketing management including concepts of marketing, the marketing mix, marketing philosophies, and the functions of marketing management. It defines marketing as a social process through which individuals and groups obtain what they need by creating offerings and exchanging products of value. The marketing mix is described as the aggregate of policies used to complete marketing activities related to the core elements of product, price, place, and promotion. The philosophies of marketing management discussed include the production, product, selling, marketing, and societal concepts with a shift over time from a focus on profits through production and sales to a focus on consumer satisfaction and welfare.
Presentation on marketing management
This presentation discusses key concepts in marketing management including needs, wants, demands, markets, and different marketing concepts. It also summarizes sales force management topics such as recruiting, selecting, training, supervising, and evaluating salespeople. The marketing concepts covered include the production, product, sales, marketing, and societal marketing concepts. The goals of sales force management are analyzed, planned, implemented, and controlled to direct the flow of goods from producers to consumers.
Chapter 1. marketing
Marketing involves satisfying consumer needs and wants through an exchange process. It is consumer-oriented and focuses on identifying consumer needs before satisfying them. The main goal of marketing is balancing consumer satisfaction, social welfare, and profit, rather than just profit maximization. It is a process that coordinates with other business functions to achieve organizational objectives and considers the target market.
Vocabulary words
This document defines key terms related to product promotion and marketing, including advertising, direct marketing, sales promotion, public relations, publicity, news releases, promotional mix, consumer promotions, coupons, and premiums. It provides brief descriptions of common promotional strategies and tactics used by businesses to attract customers, stimulate purchasing, and influence target audiences. The terms cover a range of non-personal promotional activities that businesses employ to convince consumers to select their products or services.
Promotion
Promotion involves spreading the word about products and services to customers and the public. The document discusses promotion objectives, which should be specific, measurable, achievable, relevant and time-bound, such as increasing demand or differentiating a product. It also discusses the promotional mix, which combines different promotion types, including advertising, sales promotion, public relations, personal selling and direct marketing. Each promotional type has specific communication channels and activities.
Global Marketing CH8- Taylor Gray
This document summarizes key concepts in marketing. It discusses the marketing mix, also known as the 4 P's - product, price, place, and promotion. Each P is defined as how a company creates, captures, delivers, and communicates value to customers. The document also covers different types of marketing including business-to-consumer, business-to-business, and consumer-to-consumer and provides brief definitions and examples of each.
Topic 1 MARKETING IN NEW ERA
To identify marketing mix elements of 4p
To discuss the concept of marketing management
To describe the elements and scopes of marketing management
To assess the challenges of marketing management
Recommended
M m intrdn
The document provides an overview of marketing management concepts. It discusses key topics like the nature and scope of marketing, the evolution of marketing from a production to customer-focused orientation, and different marketing concepts including the exchange concept, production concept, and marketing concept. It also references several foundational marketing management textbooks.
Business studies +2 Unit 11
This document covers topics related to marketing management including concepts of marketing, the marketing mix, marketing philosophies, and the functions of marketing management. It defines marketing as a social process through which individuals and groups obtain what they need by creating offerings and exchanging products of value. The marketing mix is described as the aggregate of policies used to complete marketing activities related to the core elements of product, price, place, and promotion. The philosophies of marketing management discussed include the production, product, selling, marketing, and societal concepts with a shift over time from a focus on profits through production and sales to a focus on consumer satisfaction and welfare.
Presentation on marketing management
This presentation discusses key concepts in marketing management including needs, wants, demands, markets, and different marketing concepts. It also summarizes sales force management topics such as recruiting, selecting, training, supervising, and evaluating salespeople. The marketing concepts covered include the production, product, sales, marketing, and societal marketing concepts. The goals of sales force management are analyzed, planned, implemented, and controlled to direct the flow of goods from producers to consumers.
Chapter 1. marketing
Marketing involves satisfying consumer needs and wants through an exchange process. It is consumer-oriented and focuses on identifying consumer needs before satisfying them. The main goal of marketing is balancing consumer satisfaction, social welfare, and profit, rather than just profit maximization. It is a process that coordinates with other business functions to achieve organizational objectives and considers the target market.
Vocabulary words
This document defines key terms related to product promotion and marketing, including advertising, direct marketing, sales promotion, public relations, publicity, news releases, promotional mix, consumer promotions, coupons, and premiums. It provides brief descriptions of common promotional strategies and tactics used by businesses to attract customers, stimulate purchasing, and influence target audiences. The terms cover a range of non-personal promotional activities that businesses employ to convince consumers to select their products or services.
Promotion
Promotion involves spreading the word about products and services to customers and the public. The document discusses promotion objectives, which should be specific, measurable, achievable, relevant and time-bound, such as increasing demand or differentiating a product. It also discusses the promotional mix, which combines different promotion types, including advertising, sales promotion, public relations, personal selling and direct marketing. Each promotional type has specific communication channels and activities.
Global Marketing CH8- Taylor Gray
This document summarizes key concepts in marketing. It discusses the marketing mix, also known as the 4 P's - product, price, place, and promotion. Each P is defined as how a company creates, captures, delivers, and communicates value to customers. The document also covers different types of marketing including business-to-consumer, business-to-business, and consumer-to-consumer and provides brief definitions and examples of each.
Topic 1 MARKETING IN NEW ERA
To identify marketing mix elements of 4p
To discuss the concept of marketing management
To describe the elements and scopes of marketing management
To assess the challenges of marketing management
societal marketing Abheri das
1) The document discusses the societal marketing concept, which considers consumers' wants, the company's requirements, and society's long-term interests in marketing decisions. It aims to build long-term customer relationships and a positive company image.
2) Three considerations of societal marketing are deficient, pleasing, salutary, and desirable products.
3) Indian Tobacco Corporation is used as an example, with social initiatives like e-Choupal, social and farm forestry, agricultural development programs, and supporting small businesses and NGOs.
SMAI 2013 - Marketing Philosophy
Independent schools often underinvest in marketing and admissions, allocating less than 5% of their budget to these areas. Marketing is crucial for attracting students and promoting the school's mission. While schools look to colleges for innovation, they often fail to adopt proven management models like integrated marketing. Effective marketing requires understanding customers, coordinating across departments, and prioritizing the customer experience.
Core Marketing Concepts
This document discusses core marketing concepts as defined by Philip Kotler. It outlines three key concepts:
1. Needs - basic human physiological requirements that create tension and drive consumption; needs predate wants.
2. Wants - the options or products that can satisfy a given need; wants are influenced by marketers and there are many wants for each need.
3. Demand - wants backed by the ability and willingness to purchase; marketers aim to influence demand through product attractiveness, affordability, and availability.
Shoppers Marketing by Mr.M.Manikandan ANJA College, Sivakasi
Shoppers Marketing by Mr.M.Manikandan ANJA College, SivakasiAyya Nadar Janaki Ammal College, Sivakasi
This document discusses shopper marketing. It defines shopper marketing as focusing on understanding customers at the point of purchase. Shopper marketers study customer behavior in stores and aim to influence purchases. They analyze factors like store layout, lighting, and smells. Tactics include displays, demos, ambiance, social media, and shopper insights. Promotions are targeted based on insights, like buy-one-get-one deals. Cause marketing can increase sales while supporting social causes. Overall, the document outlines the goals and tactics of shopper marketing to influence customer purchases in physical retail stores.Unit 5 emerging trends and issues in marketing
This document discusses several emerging trends and issues in marketing, including consumerism, rural marketing, social marketing, direct marketing, and green marketing. Consumerism aims to protect consumer interests and eliminate unfair practices. Rural marketing develops goods and services for rural customers. Social marketing creates social change rather than benefiting brands. Direct marketing seeks a specific consumer action in response to communications. Green marketing involves environmentally safe products.
5 Essential Management Concepts
This Presentation brings to the knowledge of a fresh undergraduate various concepts in Management with regard to Marketing.
Unit 5 global marketing
This document discusses global marketing and the 4 Ps of a global marketing strategy. It explains that global marketing involves identifying customer needs worldwide and making products available globally through manufacturing or outsourcing. The 4 Ps of global marketing are: plan strategy with stakeholders; produce relevant content for different countries; promote content through paid and social media; and perfect strategies by continuously measuring impact to improve the first 3 Ps. Finally, it notes that the global marketing environment consists of uncontrollable forces from within and outside a country that influence international marketing decisions.
Conscious marketing
This presentation guides the viewer through the steps of conscious marketing and the principles it includes through the process.
Societal marketing
The societal marketing concept calls on companies to consider consumers' wants, their own needs for profits, and the interests of society when developing marketing practices. It balances these three factors by creating profits and satisfying customers while also benefiting the public interest in the long run. The document outlines the societal marketing concept and its key aspects, including balancing the interests of society, consumers, and the company for responsible and ethical marketing strategies.
Direct mktg personal_selling
Direct marketing and personal selling are discussed. Direct marketing is defined as transactions between buyer and seller without an intermediary. It uses advertising to create direct relationships and measurable responses. Personal selling involves personal presentations to make sales and build relationships. The key features, benefits, and channels of direct marketing are outlined. Personal selling discusses the roles and processes of salespeople, including prospecting, presenting, handling objections, and follow up. Factors like recruiting, training, supervising, and evaluating salespeople are also covered.
Mkt201 Ch 1
This document provides an overview of key marketing concepts:
- Marketing involves creating value for customers through communication and exchange. It aims to deliver customer satisfaction at a profit.
- Customers are motivated by needs, wants, and demands. Needs are basic human requirements, wants are culturally shaped, and demands are backed by purchasing power.
- Value is the difference between benefits and costs. Customer satisfaction and delight are ultimate marketing goals.
- A market consists of actual and potential customers. The marketing concept focuses on customer needs rather than the company's products and uses an integrated approach to achieve total customer satisfaction.
Unit 5 direct marketing
Direct marketing involves sending targeted marketing materials like catalogs and mailers directly to consumers to promote products and services. It relies on databases of customer information and contact details to address specific marketing messages to audiences. The key benefits are targeting customized messages, affordability, and measurability of responses. However, challenges include the risk of annoying customers with intrusive tactics, low response rates, and potential legal issues around privacy and data protection. Some also see direct marketing practices as unfairly taking advantage of customers or invading their privacy in some cases.
Holistic marketing
Holistic marketing is a concept that recognizes the interdependencies between marketing programs, processes, and activities. It involves internal marketing between departments, relationship marketing to build better connections with customers, performance marketing to drive sales growth, and integrated marketing where products, services, and marketing work together for organizational growth. Holistic marketing is important because it allows companies to build their brand among all stakeholders through consistent messaging, increase efficiency by reducing repetition, and effectively reinforce the brand through a synergistic approach.
Marketing ppt
This is the powerpoint presentation for the topic: "Marketing Strategies and Brand Positioning". Topics covered are Marketing, its types, Objectives, principles, 4 P’s of Marketing, STP model, Brand mantra with some examples.
Holistic marketing
HOLISTIC MARKETING
CONCEPT:
Is it difficult to implement in the
contest of a
leading MNC
?
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
Concepts/Philosophies of Marketing Management
The document outlines six concepts of marketing management: the product concept focuses on product quality, the production concept on availability and affordability through large production, the selling concept on maximizing sales through promotion. The marketing concept emphasizes customer satisfaction by understanding needs before production. The societal concept aims for individual and social welfare through satisfying needs. Finally, the holistic marketing concept views the business as interconnected segments working toward shared goals.
Advertisement and sales promotion (2)
This document discusses international advertisement and sales promotion. It defines international promotion as promoting business across borders. The international promotional mix includes advertising, sales force management, sales promotion, public relations, and publicity. Advertising is defined as paid non-personal communication to promote ideas, goods, and services. Objectives of advertising include stimulating sales, communicating with consumers, and retaining loyalty. Challenges of international advertising include legal considerations, language limitations, cultural diversity, and media limitations. Sales promotion provides incentives to increase immediate sales and includes consumer promotions, trade promotions, and sales force promotions.
ACQUISITION
Acquisitions involve a company purchasing most or all of another company's ownership stakes to gain control of the target firm. There are different types of acquisitions such as amalgamation, takeover, sale of assets, and holding company acquisition. Benefits include gaining assets, experience, shareholder excitement, combining cultures, and reducing costs. Limitations are cost, retaining employees, maintaining productivity, and achieving expected value.
Accounting Equations VTU
The document discusses accounting equations and their components. The accounting equation, also called the balance sheet equation, represents the relationship between assets, liabilities, and capital of a business. Assets are anything owned that has value, liabilities are obligations owed, and capital is money invested in the business. The equation is: Assets = Liabilities + Capital. A problem is presented showing the accounting equation applied to transactions of a business to demonstrate how the equation is used in double-entry bookkeeping.
Countervalling force model bgs vtu
The countervailing forces model shows the flows of influence between corporations, government, the public, and environmental factors. It depicts a system where the power of businesses is checked by responses from government to public values and demands. The model outlines how economic conditions, markets, ideologies, technology, nature, and culture can influence corporations, the public, and government. Government in turn regulates corporations through statutes and policies.
More Related Content
What's hot
societal marketing Abheri das
1) The document discusses the societal marketing concept, which considers consumers' wants, the company's requirements, and society's long-term interests in marketing decisions. It aims to build long-term customer relationships and a positive company image.
2) Three considerations of societal marketing are deficient, pleasing, salutary, and desirable products.
3) Indian Tobacco Corporation is used as an example, with social initiatives like e-Choupal, social and farm forestry, agricultural development programs, and supporting small businesses and NGOs.
SMAI 2013 - Marketing Philosophy
Independent schools often underinvest in marketing and admissions, allocating less than 5% of their budget to these areas. Marketing is crucial for attracting students and promoting the school's mission. While schools look to colleges for innovation, they often fail to adopt proven management models like integrated marketing. Effective marketing requires understanding customers, coordinating across departments, and prioritizing the customer experience.
Core Marketing Concepts
This document discusses core marketing concepts as defined by Philip Kotler. It outlines three key concepts:
1. Needs - basic human physiological requirements that create tension and drive consumption; needs predate wants.
2. Wants - the options or products that can satisfy a given need; wants are influenced by marketers and there are many wants for each need.
3. Demand - wants backed by the ability and willingness to purchase; marketers aim to influence demand through product attractiveness, affordability, and availability.
Shoppers Marketing by Mr.M.Manikandan ANJA College, Sivakasi
Shoppers Marketing by Mr.M.Manikandan ANJA College, SivakasiAyya Nadar Janaki Ammal College, Sivakasi
This document discusses shopper marketing. It defines shopper marketing as focusing on understanding customers at the point of purchase. Shopper marketers study customer behavior in stores and aim to influence purchases. They analyze factors like store layout, lighting, and smells. Tactics include displays, demos, ambiance, social media, and shopper insights. Promotions are targeted based on insights, like buy-one-get-one deals. Cause marketing can increase sales while supporting social causes. Overall, the document outlines the goals and tactics of shopper marketing to influence customer purchases in physical retail stores.Unit 5 emerging trends and issues in marketing
This document discusses several emerging trends and issues in marketing, including consumerism, rural marketing, social marketing, direct marketing, and green marketing. Consumerism aims to protect consumer interests and eliminate unfair practices. Rural marketing develops goods and services for rural customers. Social marketing creates social change rather than benefiting brands. Direct marketing seeks a specific consumer action in response to communications. Green marketing involves environmentally safe products.
5 Essential Management Concepts
This Presentation brings to the knowledge of a fresh undergraduate various concepts in Management with regard to Marketing.
Unit 5 global marketing
This document discusses global marketing and the 4 Ps of a global marketing strategy. It explains that global marketing involves identifying customer needs worldwide and making products available globally through manufacturing or outsourcing. The 4 Ps of global marketing are: plan strategy with stakeholders; produce relevant content for different countries; promote content through paid and social media; and perfect strategies by continuously measuring impact to improve the first 3 Ps. Finally, it notes that the global marketing environment consists of uncontrollable forces from within and outside a country that influence international marketing decisions.
Conscious marketing
This presentation guides the viewer through the steps of conscious marketing and the principles it includes through the process.
Societal marketing
The societal marketing concept calls on companies to consider consumers' wants, their own needs for profits, and the interests of society when developing marketing practices. It balances these three factors by creating profits and satisfying customers while also benefiting the public interest in the long run. The document outlines the societal marketing concept and its key aspects, including balancing the interests of society, consumers, and the company for responsible and ethical marketing strategies.
Direct mktg personal_selling
Direct marketing and personal selling are discussed. Direct marketing is defined as transactions between buyer and seller without an intermediary. It uses advertising to create direct relationships and measurable responses. Personal selling involves personal presentations to make sales and build relationships. The key features, benefits, and channels of direct marketing are outlined. Personal selling discusses the roles and processes of salespeople, including prospecting, presenting, handling objections, and follow up. Factors like recruiting, training, supervising, and evaluating salespeople are also covered.
Mkt201 Ch 1
This document provides an overview of key marketing concepts:
- Marketing involves creating value for customers through communication and exchange. It aims to deliver customer satisfaction at a profit.
- Customers are motivated by needs, wants, and demands. Needs are basic human requirements, wants are culturally shaped, and demands are backed by purchasing power.
- Value is the difference between benefits and costs. Customer satisfaction and delight are ultimate marketing goals.
- A market consists of actual and potential customers. The marketing concept focuses on customer needs rather than the company's products and uses an integrated approach to achieve total customer satisfaction.
Unit 5 direct marketing
Direct marketing involves sending targeted marketing materials like catalogs and mailers directly to consumers to promote products and services. It relies on databases of customer information and contact details to address specific marketing messages to audiences. The key benefits are targeting customized messages, affordability, and measurability of responses. However, challenges include the risk of annoying customers with intrusive tactics, low response rates, and potential legal issues around privacy and data protection. Some also see direct marketing practices as unfairly taking advantage of customers or invading their privacy in some cases.
Holistic marketing
Holistic marketing is a concept that recognizes the interdependencies between marketing programs, processes, and activities. It involves internal marketing between departments, relationship marketing to build better connections with customers, performance marketing to drive sales growth, and integrated marketing where products, services, and marketing work together for organizational growth. Holistic marketing is important because it allows companies to build their brand among all stakeholders through consistent messaging, increase efficiency by reducing repetition, and effectively reinforce the brand through a synergistic approach.
Marketing ppt
This is the powerpoint presentation for the topic: "Marketing Strategies and Brand Positioning". Topics covered are Marketing, its types, Objectives, principles, 4 P’s of Marketing, STP model, Brand mantra with some examples.
Holistic marketing
HOLISTIC MARKETING
CONCEPT:
Is it difficult to implement in the
contest of a
leading MNC
?
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
Concepts/Philosophies of Marketing Management
The document outlines six concepts of marketing management: the product concept focuses on product quality, the production concept on availability and affordability through large production, the selling concept on maximizing sales through promotion. The marketing concept emphasizes customer satisfaction by understanding needs before production. The societal concept aims for individual and social welfare through satisfying needs. Finally, the holistic marketing concept views the business as interconnected segments working toward shared goals.
Advertisement and sales promotion (2)
This document discusses international advertisement and sales promotion. It defines international promotion as promoting business across borders. The international promotional mix includes advertising, sales force management, sales promotion, public relations, and publicity. Advertising is defined as paid non-personal communication to promote ideas, goods, and services. Objectives of advertising include stimulating sales, communicating with consumers, and retaining loyalty. Challenges of international advertising include legal considerations, language limitations, cultural diversity, and media limitations. Sales promotion provides incentives to increase immediate sales and includes consumer promotions, trade promotions, and sales force promotions.
What's hot (18)
Shoppers Marketing by Mr.M.Manikandan ANJA College, Sivakasi
Shoppers Marketing by Mr.M.Manikandan ANJA College, Sivakasi
Viewers also liked
ACQUISITION
Acquisitions involve a company purchasing most or all of another company's ownership stakes to gain control of the target firm. There are different types of acquisitions such as amalgamation, takeover, sale of assets, and holding company acquisition. Benefits include gaining assets, experience, shareholder excitement, combining cultures, and reducing costs. Limitations are cost, retaining employees, maintaining productivity, and achieving expected value.
Accounting Equations VTU
The document discusses accounting equations and their components. The accounting equation, also called the balance sheet equation, represents the relationship between assets, liabilities, and capital of a business. Assets are anything owned that has value, liabilities are obligations owed, and capital is money invested in the business. The equation is: Assets = Liabilities + Capital. A problem is presented showing the accounting equation applied to transactions of a business to demonstrate how the equation is used in double-entry bookkeeping.
Countervalling force model bgs vtu
The countervailing forces model shows the flows of influence between corporations, government, the public, and environmental factors. It depicts a system where the power of businesses is checked by responses from government to public values and demands. The model outlines how economic conditions, markets, ideologies, technology, nature, and culture can influence corporations, the public, and government. Government in turn regulates corporations through statutes and policies.
USES OF MANAGERIAL ECONOMICS
Managerial economics uses economic analysis to help managers make rational decisions. It is concerned with applying economic concepts to problems in production, inventory, costs, marketing, investments, and personnel. According to definitions from Jeal Dean and Mansfield, managerial economics aims to help formulate policies and solve problems using economic analysis to guide decision-making.
ACQUISITION
Acquisitions allow one company to take control of another company by purchasing most or all of its ownership stakes. There are different types of acquisitions, including amalgamation, takeover, sale of assets, and holding company acquisition. The benefits of acquisitions are gaining assets, experience, and shareholder excitement while combining cultures and reducing costs. However, limitations include high costs, retaining employees, maintaining productivity, and achieving perceived value.
MOB Mangerial Skills sachin somanna m.p
Management can be viewed differently by economists, socialists, and practitioners. It involves directing and inspiring people according to James D. Mooney and Allan C. Reley. To be successful, managers require technical, human, and conceptual skills. The importance of these skills varies at different levels in an organization's hierarchy, with technical skills being most important for lower-level managers and conceptual skills being most important for higher-level managers.
causes of grievances & grievances redressal procedure STEPS
This document discusses employee grievances and grievance redressal procedures. It defines grievances as written complaints filed by employees claiming unfair treatment according to two experts. Common causes of grievances include management practices like management style and communication gaps, personal issues for employees like health problems, and poor working conditions. The grievance redressal procedure involves identifying the grievance, defining it correctly, collecting data, analyzing and solving the problem, then implementing a solution and following up.
WHAT IS RESEARCH DESIGN ? EXPLAIN IMPORTANCE OF RESEARCH DESIGN
Research design is defined as the master plan for how to conduct research, including the methods and procedures for collecting and analyzing information. It is important as it reduces inaccuracy, maximizes efficiency and reliability, eliminates bias and errors, minimizes wasted time, guides resource requirements and collection of materials, and guides the research in the right direction.
MEAN DEVIATION VTU
This document defines mean or average deviation and provides information about calculating it. Mean deviation is the average of the absolute differences between each value in a data set and the mean. It is easier to understand and calculate than other measures of variation. Mean deviation is less affected by extreme observations than other measures. It is frequently used to analyze the distribution of personal wealth by considering both the rich and poor. The document outlines the steps to calculate mean deviation for individual, discrete, and continuous data series.
Power of positive thinking norman vincent
A 'must read' book which gives a boost to one's life... Faith in god the primary theme of this book which is being lost by people in the present world...
Viewers also liked (11)
causes of grievances & grievances redressal procedure STEPS
causes of grievances & grievances redressal procedure STEPS
WHAT IS RESEARCH DESIGN ? EXPLAIN IMPORTANCE OF RESEARCH DESIGN
WHAT IS RESEARCH DESIGN ? EXPLAIN IMPORTANCE OF RESEARCH DESIGN
Similar to Concept of Marketing
Marketing Management - BBA II Year.ppt
The document discusses Dove's marketing director Stacie Bright having a moral problem with how Dove marketed its soap using models that promoted unrealistic beauty standards. In 2006, Bright realized this was negatively impacting her daughter's self-esteem. She created a mock advertisement using the daughters of company directors to show how the girls did not feel beautiful. Bright showed this to executives, who approved completely overhauling Dove's marketing strategy to focus on realistic beauty standards. This increased Dove's profits from £1 billion to £2 billion by turning soap selling into a moral campaign.
marketing management
1. The document outlines the objectives and modules of a Marketing Management course taught by Mr. Jeevan Lawrence. The course aims to give students an understanding of fundamental marketing concepts and analyze factors influencing buying behavior.
2. Module 1 provides an introduction to key marketing topics like the exchange process, marketing environments, and differences between needs, wants and demand. It also defines important terms like customer, consumer, and market.
3. The document discusses different marketing orientations like production, product, selling, and societal orientations and how the focus of marketing has evolved from a production to a customer-centric approach.
Marketing Management.ppt
Dove's marketing director had a moral problem with how the company was marketing its soap using models that promoted unrealistic beauty standards. This was negatively impacting her daughter's self-esteem. She created a mock advertisement using the daughters of company directors to show how the advertising made girls feel unattractive. The executives were moved by this and completely overhauled Dove's marketing strategy to be more inclusive of all beauty types. As a result, Dove doubled its profits from £1 billion to £2 billion by changing its approach to be more socially responsible.
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
Marketing Management
Marketing management :-
1.what is marketing
2.meaning and definition of marketing
3.marketing management
4.inteoduction of marketing
5.need,wants,demands and exchange process
6.evolution of marketing philosophies
7.marketing mix
8.consumer buying and organisational bying
9.scaning the market environment
10.market segmentation
11.target marketing and market positioning
12.consumer satisfication
13.feedback
14.internal and external marking environment
15.product mix
ppt lecture 1 and 2 chapter 1 marketing is managing profitable CR.pptx
Marketing involves managing profitable customer relationships. It is defined as a social and managerial process of understanding customer needs and creating value to satisfy those needs. The key aspects of marketing include:
1. Understanding customers and their needs, wants, and demands through market research.
2. Designing marketing strategies focused on selecting target customer segments and developing value propositions to satisfy those segments.
3. Implementing marketing programs using the marketing mix of product, price, place, and promotion to deliver value to customers.
4. Building strong, profitable relationships with customers through excellent customer service, loyalty programs, and relationship management tools.
The goal of marketing is to attract new customers, retain existing customers,
VTU MM Module-1
This document provides an introduction to the topic of Marketing Management. It discusses key concepts such as the nature and scope of marketing, marketing orientations like production and product concepts, and the marketing mix of product, price, place, and promotion. It also examines the marketing environment including the microenvironment of suppliers, customers and competitors as well as the macroenvironment factors such as economic, natural, technological, cultural and political environments. The document aims to give an overview of foundational marketing concepts.
22 MM Module 1.pptx
The document outlines the objectives, outcomes and modules of a Marketing Management course. The objectives include understanding marketing concepts, consumer behavior, product management strategies, marketing mix elements, and emerging trends. The outcomes focus on comprehending business management science, analyzing market situations, and developing ethical and entrepreneurial skills. The modules will cover topics such as the introduction to marketing, marketing environment, and consumer behavior.
Marketing introduction
This document provides an overview of key concepts in marketing management. It defines marketing as identifying and meeting human and social needs profitably. Successful marketing involves choosing target markets and attracting/retaining customers through superior value. The marketing concept emphasizes customer focus over production and selling orientations. Core concepts discussed include segmentation, positioning, targeting, branding, value, satisfaction, marketing channels, competition, and the changing marketing environment. The document compares traditional production, product and selling concepts to the modern marketing concept.
Introduction To Marketing Marketing
The document defines marketing according to Philip Kotler, the Chartered Institute of Marketing, and the American Marketing Association. It also outlines the evolution of marketing concepts from the production concept to the societal marketing concept. The production concept focuses on high production and availability, while the product concept emphasizes quality and innovation. The selling concept stresses aggressive promotion to increase sales. The marketing concept meets customer needs profitably by determining wants and satisfying them. The societal marketing concept finds unmet social needs while considering long-term societal impact.
Deep
This document summarizes different concepts of marketing: the exchange concept, production concept, product concept, sales concept, and marketing concept. It explains that the marketing concept views marketing as starting with determining consumer wants and satisfying those wants. The key features of the marketing concept are consumer orientation, integrated management with marketing at the center, achieving consumer satisfaction, and realizing all organizational goals including profits.
NATURE AND SCOPE OF MARKETING
The document provides an overview of the nature and scope of marketing. It defines marketing according to various authorities and outlines its core concepts. Marketing is defined as the process of creating, communicating, and delivering value to customers and managing customer relationships. The key elements of the marketing environment, including the internal, micro, and macro environments are described. The document also discusses customer satisfaction, value, and Michael Porter's value chain model.
Introduction to marketing- needs, wants and demads, production conceptt
Types of marketing concepts, selling concept, marketing concept, marketing challenges in service business, social marketing concept
Mm mc ppt 1
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services. It is a process of understanding customer needs and communicating how a company's products and services can satisfy those needs better than competitors. There are different philosophies of marketing such as production concept, product concept, and marketing concept. The marketing concept holds that the key to achieving organizational goals is creating and delivering superior customer value relative to competitors. Marketing aims to manage demand by stimulating potential customers, developing latent demand, or remarketing to declining demand.
Marketing management and sales force management
This presentation discusses key concepts in marketing management including needs, wants, demands, markets, and the evolution of marketing concepts from production to societal marketing. It also summarizes sales force management topics like recruiting, selecting, training, supervising, and evaluating salespeople. The presentation provides an overview of fundamental marketing and sales force management principles.
Introduction to marketing management
This document provides an overview of marketing management and key marketing concepts. It defines marketing as understanding customer needs and wants in order to develop products and services, set prices, distribute products, and promote in a way that satisfies customers and leads to profits. The document outlines the marketing process and discusses the evolution of marketing concepts from production-oriented to a customer-focused marketing concept. It also defines the key elements of the marketing mix - product, price, place, and promotion.
Modern marketing
The document summarizes the development of the modern marketing concept from the 1940s onwards. It describes how early marketers focused on product orientation or selling orientation after World War 2, but in the 1950s the marketing concept emerged, focusing on determining customer needs and wants. Major marketing writers like Kotler and Levitt promoted this concept. More recently, the focus has shifted to customer value, satisfaction, and retention through a relationship approach. The document was created by Dr. Brian Monger of the Marketing Association of Australia and New Zealand.
Marketing management Philosophies - Vishnu Pujari
This document provides an overview of marketing management and marketing philosophies. It defines marketing management as performing managerial functions like planning, organizing, directing and controlling marketing activities to achieve marketing goals. It then describes six major marketing philosophies: the production concept, which focuses on efficiency and availability; the product concept, which emphasizes product quality; the selling concept, which relies on promotion; the marketing concept, which determines customer needs; the societal concept, which considers public welfare; and the holistic concept, which integrates internal marketing, relationships, and social responsibility.
1 INTRODUCTION KOTLER.pptx
Marketing is a process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
1 INTRODUCTION KOTLER.pptx
Marketing involves creating value for customers and building strong customer relationships. It is a process of understanding customer needs and designing products and services to satisfy those needs better than competitors. Modern marketing also focuses on managing customer relationships through digital technologies and social media to engage customers. Key aspects of marketing include understanding market segments, developing value propositions, implementing marketing programs using the four Ps (product, price, place, promotion), and managing customer relationships long-term through superior customer experience and satisfaction. Marketing aims to attract new customers while growing current customers in a sustainable way that benefits both businesses and society.
Similar to Concept of Marketing (20)
ppt lecture 1 and 2 chapter 1 marketing is managing profitable CR.pptx
ppt lecture 1 and 2 chapter 1 marketing is managing profitable CR.pptx
Introduction to marketing- needs, wants and demads, production conceptt
Introduction to marketing- needs, wants and demads, production conceptt
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGoogle Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Concept of Marketing
- 1. MARKETING MANAGEMENT BY SACHIN SOMANNA M.P MBA ‘B’ SEC VVEC
- 2. • Marketing is a social & managerial process by which individuals & groups obtained what they need & want through creating, offering & exchanging products of value with others. • According to McNAir,”Marketing is the creation and delivery of standard of living of the society “. • Types of marketing concept 1. The Production Concept. 2. The Product Concept. 3. The Selling Concept. 4. The Marketing Concept.
- 3. • 1. The Production Concept. • The production concepts holds that customers will favor those products that are widely available & low in cost. Managers of production oriented organizations concentrate on achieving high production efficiency & wide distribution coverage. • Examples: Standard Raw Materials and Components, CD, LCD.
- 4. • 2. The Product Concept. • The product concept holds that consumers will favor those products that offer the most quality, performance or innovative features. Managers in these product oriented organizations focus their energy on making superior products & improving them over time. • Examples: Digital Camera, CPU.
- 5. • 3. The Selling Concept. • The selling concept holds that consumers, in left alone, will ordinarily not buy enough of the organizations products. The organization must therefore undertake an aggressive selling & promotion effort. • Examples: unsought goods: encyclopedias, funeral plots, foundations.
- 6. • 4. The Marketing Concept. • The marketing concept holds that the key to achieving organizational goals consists in determining the needs & wants of target markets & delivering the desired satisfaction more effectively & efficiently than competitors.
- 7. •THANK YOU