Cortellis for Competitive Intelligence SME launch

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This program, targeted to small and medium sized biotech firms globally, allowed hundreds of companies to experience the new platform and generated significant new revenue for the organization.

Business

SME Evaluation Program Campaign Snapshot
Michael Passanante
Director, Product Marketing
September 15, 2011

Campaign Media
Third Party Partners
Nature Biotechnology
Fierce Biotech
Fierce Pharma
BioSmart Brief
Licensing Executive Society
Burrill Report
EBD Group
Bio Executive International
Life Science Leader
LinkedIn
• The advertising campaign includes many different
media touchpoints delivered by Thomson Reuters
directly to prospects or through the third party
partners listed to the right
• Touchpoints spanned across:
• E-mails
• Web
• Print Ads
• Newsletter banners
• Social media/SEO
• Direct Mail
• Conferences

July 29 Cortellis release – Version 11.3

Print Ads
Publication cover wrap
Print Ad

Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests: ·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets ·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising

Redes Sociales y Marketing en el siglo XXILuz Ma

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Digital marketing is the practice of promoting products, services or brands using digital technologies, such as the internet, social media, mobile devices, search engines, and other digital channels. It encompasses a wide range of strategies and tactics that are designed to reach and engage target audiences online. Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, influencer marketing, and mobile marketing. These tactics can be used individually or in combination to achieve specific marketing goals, such as increasing website traffic, generating leads, boosting sales, or building brand awareness. Digital marketing also involves analyzing and measuring the effectiveness of these tactics using various metrics and tools, such as website analytics, conversion tracking, social media monitoring, and customer relationship management (CRM) software. This allows marketers to optimize their campaigns and make data-driven decisions that can improve overall marketing performance.

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Digital marketing is the art of promoting brands and building relationships with customers digitally. In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means. Also, we can say it is online marketing as well as Internet marketing.

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Cortellis for Competitive Intelligence SME launch

1. SME Evaluation Program Campaign Snapshot Michael Passanante Director, Product Marketing September 15, 2011

2. Campaign Media Third Party Partners Nature Biotechnology Fierce Biotech Fierce Pharma BioSmart Brief Licensing Executive Society Burrill Report EBD Group Bio Executive International Life Science Leader LinkedIn • The advertising campaign includes many different media touchpoints delivered by Thomson Reuters directly to prospects or through the third party partners listed to the right • Touchpoints spanned across: • E-mails • Web • Print Ads • Newsletter banners • Social media/SEO • Direct Mail • Conferences

3. July 29 Cortellis release – Version 11.3

4. Campaign landing page

5. In Focus - August

6. Pharma Knowledge Hub

7. E-mails

8. Direct mail

9. Print Ads Publication cover wrap Print Ad

10. Banner Ads

11. Text Ads

12. Conferences

13. LinkedIn Ads