Corporation Social Responsibility
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This document discusses corporate social responsibility and ethics. It defines ethics as dealing with what is good, bad, moral duty and obligation. Some ways for a company to be socially responsible are being honest, paying employees fairly, obtaining materials ethically, giving back to communities, and using sustainable packaging. Examples of ethically sound companies given are Starbucks, Petco, UPS and Google. While companies are not required to operate ethically, doing so provides benefits like good public perception, less bad PR, and building goodwill. Benefits to society include job creation, economic growth, social programs and donations. Companies should consider the negative consequences of bad reputations like suffering long-term, negative reviews, and other firms being hesitant to work
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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- You don't need a large team to start a content marketing program
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
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Corporation Social Responsibility
- 2. WHAT ARE ETHICS? • According to the Merriam-Webster dictionary, “ethics” means “the discipline dealing with what is good and bad and moral duty and obligation.”
- 3. WHAT ARE SOME WAYS A COMPANY CAN BE SOCIALLY RESPONSIBLE? • By choosing to be honest about their practices • Paying their employees fairly • Obtaining their materials and/or products ethically • By giving back to the community by introducing social programs and donating resources/products/services • Packaging their products with reusable or recyclable materials
- 4. EXAMPLES OF ETHICALLY SOUD COMPANIES: • Starbucks Coffee Company • Petco Animal Supplies, Inc. • UPS • Google, Inc.
- 5. DO CORPORATIONS HAVE A RESPONSIBILITY TO OPERATE ETHICALLY? The short answer is no. However, corporations may find that there are many benefits to choosing to operate in socially, morally and ethically sound principles and practices.
- 6. BENEFITS TO THE CORPORATION: • Sound business operations mean that the public will view the business/firm in a positive light • Drastically lessens the chance of bad PR • Builds goodwill between the business/firm and customers
- 7. BENEFITS TO SOCIETY: • Local economies benefit from jobs • When a company has a good reputation, more people will be interested in giving the company their business- thus generating more economic growth • Potential for social programs and donations • Better working conditions • Often times cleaner and safer communities • The ability to put their trust into a business/firm
- 8. When customers are happy with the business’s choices, they are more likely to shop exclusively at said business. This also means they are more likely to share positive reviews online, recommend the business to family and friends, and remain loyal to the company long-term.
- 9. CHOOSING TO NOT OPERATE ETHICALLY CAN HAVE CONSEQUENCES FOR EVERYONE INVOLVED
- 10. WHAT HAPPENS WHEN A FIRM HAS A BAD REPUTATION? • Business can suffer long-term • Customers will post negative reviews online, amongst friends and family, and avoid giving the company business • Other firms will be much more hesitant to work with the business • Changing people’s negative opinions will be hard
- 11. COMPANIES SHOULD CONSIDER ALL OF THESE NEGATIVE SIDE EFFECTS BEFORE DECIDING TO ENGAGE IN UNETHICAL AND IRRESPONSIBLE CONDUCT
- 12. THE CHOICE IS YOURS • Choose to operate responsibly and gain the respect of customers and your community… • Choose to operate irresponsibly for the chance to make a quick buck…
- 13. Thank you for reading