Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
Deloitte Core Beliefs and Culture Surveyadigaskell
The 2013 Deloitte Core Beliefs & Culture Survey is designed to explore the concept
of workplace culture, as defined by a set of timeless core values and beliefs, as a
business driver
Dr. Bruce Berger, Reese Phifer Professor in the Advertising & Public Relations Department at UA, moderates this session on ethics in PR education that includes presentations by Dr. Shannon Bowen, Syracuse University; Prof. Kathy Fitzpatrick, Quinnipiac University; Kevin Saghy, public relations & marketing specialist, Chicago Cubs, and Plank Center Board member; and Tom Martin, former SVP, corporate relations at ITT, former president of The Arthur W. Page Society, and now Executive in Residence, College of Charleston. Panelists address current research in PR ethics, best practices in teaching PR ethics, ethical dilemmas they've faced, how students view their ethics training, why it all matters.
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
Deloitte Core Beliefs and Culture Surveyadigaskell
The 2013 Deloitte Core Beliefs & Culture Survey is designed to explore the concept
of workplace culture, as defined by a set of timeless core values and beliefs, as a
business driver
Dr. Bruce Berger, Reese Phifer Professor in the Advertising & Public Relations Department at UA, moderates this session on ethics in PR education that includes presentations by Dr. Shannon Bowen, Syracuse University; Prof. Kathy Fitzpatrick, Quinnipiac University; Kevin Saghy, public relations & marketing specialist, Chicago Cubs, and Plank Center Board member; and Tom Martin, former SVP, corporate relations at ITT, former president of The Arthur W. Page Society, and now Executive in Residence, College of Charleston. Panelists address current research in PR ethics, best practices in teaching PR ethics, ethical dilemmas they've faced, how students view their ethics training, why it all matters.
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Amy Cueva
This presentation was a part of the "Design for Change" track at the October 29, 2015 Partners Center for Connected Health Symposium. The presentation discusses how Empathy can be our guide as we seek to improve health experiences.
There are many reasons why your business should embrace Corporate Social Responsibility or better, embedded it into the business model for the long term. Find in this presentation the top 3 reasons your business should implement CSR as soon as possible.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Cannes Festival of Creativity - Oxford's favouritesOxfordSM
Some of our key take-outs from Cannes Lions:
The omni-presence of brand purpose and brand activism across all award categories:
Key topics of diversity and inclusivity (e.g. Starbucks, Mastercard). Real action often leading to policy change or supporting people to overcome challenges of law (e.g. Telenor Pakistan, Enfant Bleu)
The rise of augmented connectivity, and how gaming delivers new experiences to enable meaningful connections:
Gaming stronger than ever: used beyond children, at the service of a bigger idea (e.g. Tinder Night, Enfant Bleu)
At the heart of all winners, a strong and powerful insight:
Getting under the skin of what people experience and their emotional journey (e.g. Sick Beats)
A simple, pragmatic and human approach to creativity (e.g. Shutter Ads).
Sample presentation of culture assessment survey resultsJoe Tye
Before I conduct a leadership retreat I typically conduct a Culture Assessment Survey so that I can share results with the group. This is a typical excerpt from a presentation with specific organizational identity removed
Slides from an Executive Masterclass I taught (with support from incredible guest lecturers) at Ta'atheer 2017, the Middle East, North Africa CSR and Social Impact Summit. The one-day program gave participants a quick dive into theory, practice and application of strategic CSR Impact Measurement and Management
.
Follow, engage, learn, perform
LinkedIn Profile http://bit.ly/Wayne-Profile
LinkedIn Author Page http://bit.ly/Wayne-LinkedIn
YouTube Channel http://bit.ly/CSR-YouTube
Strategic CSR Video Playlist: http://bit.ly/Strategic-CSR
SlideShare http://bit.ly/Wayne-SlideShare
CSR Training Institute on LinkedIn http://bit.ly/CSR-LinkedIn
Twitter @Zingmore / https://twitter.com/ZINGmore
Website http://www.csrtraininginstitute.com/
Newsletter - http://eepurl.com/XWCy5
Challenges Of Corporate Social ResponsibilityElijah Ezendu
Issues in development of workable corporate social responsibility strategy and resolution of awe-inspiring stance for championing effective governance.
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Amy Cueva
This presentation was a part of the "Design for Change" track at the October 29, 2015 Partners Center for Connected Health Symposium. The presentation discusses how Empathy can be our guide as we seek to improve health experiences.
There are many reasons why your business should embrace Corporate Social Responsibility or better, embedded it into the business model for the long term. Find in this presentation the top 3 reasons your business should implement CSR as soon as possible.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Cannes Festival of Creativity - Oxford's favouritesOxfordSM
Some of our key take-outs from Cannes Lions:
The omni-presence of brand purpose and brand activism across all award categories:
Key topics of diversity and inclusivity (e.g. Starbucks, Mastercard). Real action often leading to policy change or supporting people to overcome challenges of law (e.g. Telenor Pakistan, Enfant Bleu)
The rise of augmented connectivity, and how gaming delivers new experiences to enable meaningful connections:
Gaming stronger than ever: used beyond children, at the service of a bigger idea (e.g. Tinder Night, Enfant Bleu)
At the heart of all winners, a strong and powerful insight:
Getting under the skin of what people experience and their emotional journey (e.g. Sick Beats)
A simple, pragmatic and human approach to creativity (e.g. Shutter Ads).
Sample presentation of culture assessment survey resultsJoe Tye
Before I conduct a leadership retreat I typically conduct a Culture Assessment Survey so that I can share results with the group. This is a typical excerpt from a presentation with specific organizational identity removed
Slides from an Executive Masterclass I taught (with support from incredible guest lecturers) at Ta'atheer 2017, the Middle East, North Africa CSR and Social Impact Summit. The one-day program gave participants a quick dive into theory, practice and application of strategic CSR Impact Measurement and Management
.
Follow, engage, learn, perform
LinkedIn Profile http://bit.ly/Wayne-Profile
LinkedIn Author Page http://bit.ly/Wayne-LinkedIn
YouTube Channel http://bit.ly/CSR-YouTube
Strategic CSR Video Playlist: http://bit.ly/Strategic-CSR
SlideShare http://bit.ly/Wayne-SlideShare
CSR Training Institute on LinkedIn http://bit.ly/CSR-LinkedIn
Twitter @Zingmore / https://twitter.com/ZINGmore
Website http://www.csrtraininginstitute.com/
Newsletter - http://eepurl.com/XWCy5
Challenges Of Corporate Social ResponsibilityElijah Ezendu
Issues in development of workable corporate social responsibility strategy and resolution of awe-inspiring stance for championing effective governance.
Presentation looking how the issues of reputation, reporting and communications in corporate sustainability. It focuses on drivers, practices, outcomes and emerging issues for large companies around the world.
Dittman Incentive Marketing asked me to research the relationship between intrinsic motivation demonstrated in Social Media and its potential implications to incentive, recognition, and rewards programs and software platforms. This presentation reflects the whitepaper on that subject.
2. Agenda
• Introduction & Overview
• The Problem & Our Objectives
• Literature Review & Insights
• Our Research Plan & Methods
• Interview Insights
• Consumer Survey Insights
• Conclusion
3. Introduction & Overview
• “What impact does social responsibility
and community engagement have on a
business?”
• Led to:
– How do companies do this?
– Why do companies do this?
• Team believed social responsibility and
community engagement are important –
to us…
– Are they important to others?
5. Statement of the Problem
Corporate social responsibility positively
influences consumer preference.
• Corporate social responsibility (CSR) – “The obligation
or duty of the organization to positively affect and
impact the environment, community and people in
which it operates”
• Community engagement (CE) – “Planned process that
businesses use to work with identified groups and
causes”
• CSR ~=~ CE
• How? and Why?
6. Research Objectives
Identify a relationship between corporate
social responsibility and consumer
preference
1. Most consumers prefer companies that are
recognized as being socially responsible over
companies that are not. (Research claim)
2. Why do companies choose to be socially
responsible and engaged in their community
and how is this involvement executed?
8. Literature Review
• Very popular subject!
– Abundance of studies, books, and case
studies
– Exploration into different demographic
variables
• gender, age, geographic location, beliefs, values,
etc.
– Conscious Capitalism
– Firms of Endearment
– What Matters Most
9. Insights
• Tsoutsoura – Performance of the S&P 500 companies
from 1996-2000
– “Positive association” between socially responsible
companies and profitability
– “…Companies analyzed were large and financially secure
already…allowing them to more easily implement a more
socially responsible strategy”
• Grewal and Levy – Looked at TOMS Shoes
– Existence is to put shoes on the feet of the less fortunate
– Don’t just engage in charitable acts; the charitable acts
are the company
10. Insights
• Bateman and Snell – “Difficult for businesses
to see a positive correlation between social
responsibility, a bigger bottom line and
consumer preference”
– Socially responsible actions can have long-term
benefits
• Avoid unnecessary and costly regulation
– “Honesty and fairness may pay great dividends
to the conscience, to the personal reputation,
and to the public image of the company as well
as in consumer preference and brand loyalty”
11. Insights
• Sisodia, Sheth and Wolfe – Demonstrated
companies that changed culture to focus
on CSR experienced greater long-term
success
– Explored shift from stereotypical self-serving
to passionate and purposeful
– “…[O]utperformed the S&P 500 by 14 times
and Good to Great companies by 6 times over
a period of 15 years”…!!!
12. Insights
• Hollender and Fenichell – Is CSR realistic or
just a marketing tactic?
– Looked at Nike, Ben & Jerry's and Starbucks
• Mackey, co-founder and co-CEO of Whole
Foods Market –
– Ground ones business in values and ethics
– Make conscious decisions that do not harm people
or the environment, profits, prosperity
– Growth will follow
13. Insights
• Hirschberg – Environmentally conscious business can
increase their bottom line
– Patagonia: credo is “to make the best product, cause no
unnecessary harm, and use business to inspire and
implement solutions to the environmental crisis”
• Aburdene – Companies that implemented practices in
their business that promote ethics and values
– 3M, Chiquita, Timberland
– Data suggests values driven consumer (conscious
consumer) spends money on brands that share the same
values
14. Insights
• Eggers & MacMillan – Look at why big businesses have
become so philanthropic
– Microsoft
– “Solution revolution” - big and small businesses have decided
to focus on finding solutions for the world's most pressing issues
• Weeden – Businesses should attempt to extract as much
business value as possible from “social investing”
– Cause-related marketing: business donates % of their profits to
another organization
– Business should engage in these types of activities if the values
and beliefs of business and charity organization align
16. Research Plan
• Gain insights from business owners &
consumers
– Why do businesses support CSR?
– How do they do it?
– Does it influence consumers?
• Consumer Preference Survey
• Business Owner Interviews
17. Methods - Survey
• 10 questions
• Survey Monkey – 110 responses (n)
• Distributed via link / social media / email
• “Please rank the options below in order of why
you choose to do business with a particular
company. (1 first choice, 4 last choice)”
– Price (Best value / lowest prices)
– Location (Closeness / convenience)
– Perception of their community engagement and
social responsibility
– Quality of products and/or services
18. Survey
• “Does a business’s reputation for being socially
responsible or involved in its community impact
your decision on doing business with them?”
• “Have you ever avoided a business because of a
bad reputation in social responsibility?”
19. Methods - Interviews
• Spent ~1 hour with 6 company leaders
• 6 guiding questions, meant to spark discussion
• “How does your company invest in the
community?”
• “Does your company have a community-giving
budget? Either in number of hours volunteered
and/or financial budget for giving”
• “How do you keep the staff aligned with this
culture?”
21. Interview Insights
• Many identified profit benefits of CSR /
CE
– But not a driver of why they do it
• Some companies created specifically for
this purpose
22. Interview Insights
• “What goes around, comes around”
• “The right thing to do”
• “Investing in the community is a part of
the company mission”
24. Survey Insights
• Hypothesis Test
(Claim) “Most consumers prefer companies
that are recognized as being socially
responsible over companies that are not.”
• Evaluated Reputation Influence variable:
“Does a business’s reputation for being
socially responsible or involved in its
community impact your decision on doing
business with them?” (yes / no)
25. Survey Insights
• REJECT the Null Hypothesis:
Total responses (N): 110
“Yes” (X): 91
“No”: 19
Test and Confidence Interval for One Proportion:
Test of p = 0.5 (50%) vs p > 0.5 (50%) (e.g. “most”)
X N Sample p 95% Lower Bound Z-Value P-Value
91 110 0.827273 0.767989 6.86
0.000
Using the normal approximation.
Sample data supports the claim that
most consumers prefer companies that
are recognized as being socially
responsible over companies that are not.
26. Survey Insights
• CSR is important
– Not the most important
“Good rep”
important -
“Yes”
28. Survey Insights
• No correlation between Age and
Increased Price
– “If a business had a great reputation for
being socially responsible and involved in its
community, how much more (%) would you
pay for their products or services?”
Correlation: Age, Percentage greater
Pearson correlation of Age and Percentage greater = -0.080
P-Value = 0.403
29. Conclusion
• Consumers choose based on price and quality
– Top factors
– But…corporate social responsibility is important
• A business that adds value to the community
may have that value assigned to its brand
– Converse?
• We want more businesses to understand the
opportunity and incorporate it into its
strategies