POV Marketing.pptx
•Download as PPTX, PDF•
0 likes•6 views
This document discusses corporate social responsibility and conscious marketing. It defines CSR as recognizing business responsibilities to society by meeting societal needs, being environmentally conscious, and taking care of stakeholders. Stakeholders include investors, employees and their families, consumers, and the community. The document advises taking care of employees through pay, benefits, safety, and flexibility, and taking care of consumers through honest marketing, listening to needs, and making things right when mistakes occur. While acting legally and meeting shareholder requirements, businesses should minimize environmental impact or conduct positive actions like donations and charities. Acting ethically is seen as an investment that builds loyalty and improves performance.
Report
Share
Report
Share
Recommended
Corporate social responsibility
Corporate social responsibility (CSR) refers to voluntary actions that companies take to improve society. While not legally required, many companies practice CSR by making environmental conservation efforts, encouraging green innovation, and donating to charities. CSR affects everyone, including shareholders, employees, customers, communities, and governments. By being environmentally and socially responsible, companies aim to improve lives, preserve resources for future generations, and gain good publicity. Examples of CSR include companies' efforts in areas like environmental sustainability, community volunteering, business ethics, and economic sustainability. Overall, corporate social responsibility shows that companies care about more than just profits and helps make society better for all people involved.
9 CSR.jhuhhhhhhhhhhhhhhhhhhhhhhhhhhhhhpptx
Corporate social responsibility (CSR) refers to companies maintaining a socially responsible image by engaging in activities that benefit customers, shareholders, and stakeholders. CSR goes beyond philanthropy and involves taking responsibility for the environment and communities around a company. In India, CSR has evolved from concepts like "dharmmada" and "zakatah" that emphasized social responsibility. Government regulation and pressures like globalization have also reinforced CSR programs. Many large Indian companies voluntarily engage in CSR activities like employee welfare, community development, philanthropy, and protecting the environment. These activities benefit companies through improved reputation and financial performance while also helping communities and the environment.
Social Responsibility and Ethics Presentation.pptx
This document discusses the social responsibilities and ethics that companies adopt, including corporate social responsibility, conscious marketing, and overall ethics. It explains that corporate social responsibility involves accounting for stakeholder needs through the triple bottom line of economic, social and environmental sustainability. It also involves volunteering, charity, and maintaining a healthy work environment. Conscious marketing recognizes marketing's greater purpose in being environmentally responsible and involving local communities, while considering all stakeholders. Overall business ethics distinguishes morally right decisions and directs commerce to engage ethically and consider societal impacts.
CORPORATE SOCIAL RESPONSIBILITY.pptx
The document discusses corporate social responsibility (CSR) and social audits. It defines CSR as businesses seeking social and environmental benefits alongside profits. The importance of CSR includes reducing costs, improving brand recognition and increasing sales. Businesses have social responsibilities to various stakeholders like shareholders, employees, customers, suppliers and society. A social audit measures an organization's social performance, identifies gaps, and improves social impact. It benefits disadvantaged groups and promotes collective decision making.
10478374.ppt
This document discusses ethics, corporate social responsibility, and their importance for businesses. It defines ethics as moral guidelines that govern good behavior and distinguish right from wrong. Corporate social responsibility is defined as a business's commitment to operate ethically and contribute to economic development while improving life for its workforce, local community, and society. The document outlines some key ethical issues businesses face and how firms can implement codes of practice to ensure ethical behavior. It also discusses the advantages of CSR for both businesses and communities as well as some potential disadvantages.
Social
This document outlines Steiner's criteria for determining a business' social responsibilities and discusses a business' responsibilities to various stakeholders such as consumers, employees, investors, other businesses, the community, and the state. It provides guidelines for social responsibilities including producing quality goods that meet consumer needs, fair treatment of employees, ensuring safety of investments, developing cooperative relationships with other businesses, and supporting the community. Responsibilities also involve informing the community about company policies and programs and minimizing pollution.
Corporation Social Responsibility
This document discusses corporate social responsibility and ethics. It defines ethics as dealing with what is good, bad, moral duty and obligation. Some ways for a company to be socially responsible are being honest, paying employees fairly, obtaining materials ethically, giving back to communities, and using sustainable packaging. Examples of ethically sound companies given are Starbucks, Petco, UPS and Google. While companies are not required to operate ethically, doing so provides benefits like good public perception, less bad PR, and building goodwill. Benefits to society include job creation, economic growth, social programs and donations. Companies should consider the negative consequences of bad reputations like suffering long-term, negative reviews, and other firms being hesitant to work
Csr by anjitha lekshmi
corporate social responsibilty of business towards society, shareholders, government, consumers, employees. ethical csr and unethical csr.
Recommended
Corporate social responsibility
Corporate social responsibility (CSR) refers to voluntary actions that companies take to improve society. While not legally required, many companies practice CSR by making environmental conservation efforts, encouraging green innovation, and donating to charities. CSR affects everyone, including shareholders, employees, customers, communities, and governments. By being environmentally and socially responsible, companies aim to improve lives, preserve resources for future generations, and gain good publicity. Examples of CSR include companies' efforts in areas like environmental sustainability, community volunteering, business ethics, and economic sustainability. Overall, corporate social responsibility shows that companies care about more than just profits and helps make society better for all people involved.
9 CSR.jhuhhhhhhhhhhhhhhhhhhhhhhhhhhhhhpptx
Corporate social responsibility (CSR) refers to companies maintaining a socially responsible image by engaging in activities that benefit customers, shareholders, and stakeholders. CSR goes beyond philanthropy and involves taking responsibility for the environment and communities around a company. In India, CSR has evolved from concepts like "dharmmada" and "zakatah" that emphasized social responsibility. Government regulation and pressures like globalization have also reinforced CSR programs. Many large Indian companies voluntarily engage in CSR activities like employee welfare, community development, philanthropy, and protecting the environment. These activities benefit companies through improved reputation and financial performance while also helping communities and the environment.
Social Responsibility and Ethics Presentation.pptx
This document discusses the social responsibilities and ethics that companies adopt, including corporate social responsibility, conscious marketing, and overall ethics. It explains that corporate social responsibility involves accounting for stakeholder needs through the triple bottom line of economic, social and environmental sustainability. It also involves volunteering, charity, and maintaining a healthy work environment. Conscious marketing recognizes marketing's greater purpose in being environmentally responsible and involving local communities, while considering all stakeholders. Overall business ethics distinguishes morally right decisions and directs commerce to engage ethically and consider societal impacts.
CORPORATE SOCIAL RESPONSIBILITY.pptx
The document discusses corporate social responsibility (CSR) and social audits. It defines CSR as businesses seeking social and environmental benefits alongside profits. The importance of CSR includes reducing costs, improving brand recognition and increasing sales. Businesses have social responsibilities to various stakeholders like shareholders, employees, customers, suppliers and society. A social audit measures an organization's social performance, identifies gaps, and improves social impact. It benefits disadvantaged groups and promotes collective decision making.
10478374.ppt
This document discusses ethics, corporate social responsibility, and their importance for businesses. It defines ethics as moral guidelines that govern good behavior and distinguish right from wrong. Corporate social responsibility is defined as a business's commitment to operate ethically and contribute to economic development while improving life for its workforce, local community, and society. The document outlines some key ethical issues businesses face and how firms can implement codes of practice to ensure ethical behavior. It also discusses the advantages of CSR for both businesses and communities as well as some potential disadvantages.
Social
This document outlines Steiner's criteria for determining a business' social responsibilities and discusses a business' responsibilities to various stakeholders such as consumers, employees, investors, other businesses, the community, and the state. It provides guidelines for social responsibilities including producing quality goods that meet consumer needs, fair treatment of employees, ensuring safety of investments, developing cooperative relationships with other businesses, and supporting the community. Responsibilities also involve informing the community about company policies and programs and minimizing pollution.
Corporation Social Responsibility
This document discusses corporate social responsibility and ethics. It defines ethics as dealing with what is good, bad, moral duty and obligation. Some ways for a company to be socially responsible are being honest, paying employees fairly, obtaining materials ethically, giving back to communities, and using sustainable packaging. Examples of ethically sound companies given are Starbucks, Petco, UPS and Google. While companies are not required to operate ethically, doing so provides benefits like good public perception, less bad PR, and building goodwill. Benefits to society include job creation, economic growth, social programs and donations. Companies should consider the negative consequences of bad reputations like suffering long-term, negative reviews, and other firms being hesitant to work
Csr by anjitha lekshmi
corporate social responsibilty of business towards society, shareholders, government, consumers, employees. ethical csr and unethical csr.
Csr
This document discusses corporate social responsibility and its importance. It defines CSR as showing concern for sustainability and ethical business practices. Areas of CSR responsibility include society, government, shareholders, employees, and consumers. Companies can take approaches ranging from social obstruction to social contribution. The document provides examples of irresponsible behavior, such as child labor, industrial accidents, accounting fraud, and failure to compensate victims.
corporate social responsibility unit 4 mcom 1 sem.pptx
The document discusses the key topics of corporate social responsibility (CSR). It defines CSR as companies voluntarily integrating social and environmental concerns into their business operations and interactions with stakeholders. The document outlines CSR responsibilities towards society, government, shareholders, employees, and consumers. It also briefly mentions corporate crimes and the relations between companies and society.
corporate social responsibility
This document discusses corporate social responsibilities (CSR). It provides several definitions and explanations of CSR. CSR is defined as a process by which companies manage their relationships with stakeholders to have a positive social impact. It involves using business strategies and processes to integrate economic, environmental and social objectives. CSR goes beyond legal obligations and involves voluntarily improving communities and society. Companies are expected to consider how their actions affect others and the environment. The document outlines the various dimensions of CSR including economic, legal, ethical, philanthropic and environmental responsibilities. It discusses the role of CSR in India including relevant laws and examples of CSR programs implemented by major Indian companies.
stakeholder theory.
This document discusses stakeholder theory and the responsibilities of corporations towards their various stakeholders. It defines stakeholder theory as a framework that addresses moral and ethical values in business management. A corporation has responsibilities towards both internal stakeholders like shareholders, employees, and management as well as external stakeholders like customers, suppliers, creditors, competitors, society, and the government. The document provides examples of specific responsibilities towards each stakeholder group and concludes that an ethical organization recognizes its duties towards all stakeholders.
CSR.pptx
This PowerPoint presentation discusses the concept of corporate social responsibility (CSR). It defines CSR as the obligations of businesses to contribute resources to solving social problems and acting in a socially responsible manner. The presentation outlines the main constituents of CSR as contributing to sustainable economic development, social change, improving the social environment, and overall societal development. It identifies the types of CSR as responsibilities towards shareholders, employees, consumers, society, and the government. The presentation also categorizes CSR into economic, legal, ethical, and discretionary responsibilities and discusses arguments both for and against businesses taking on CSR.
Corporate social responsibility
The document discusses corporate social responsibility (CSR). It defines CSR as a business's commitment to operate ethically and contribute to sustainable development. The document outlines the benefits of CSR, including attracting customers and investment. It presents a pyramid of CSR that progresses from economic responsibilities to legal, ethical, and philanthropic responsibilities. The document emphasizes the importance of CSR for business success and community welfare. It provides examples of how companies like Toms Shoes and Starbucks implement CSR initiatives around issues like poverty, sustainability, and social justice.
Thinking bigger than sales & marketing colombia 2015
The document discusses how humanity's desires are evolving towards fulfillment through connection and love rather than material goods. It argues that businesses must also evolve towards a model of "Conscious Capitalism" where companies focus on higher purpose and creating value for all stakeholders, including customers, employees, communities, and the environment. Examples are given of companies like Virgin, Trader Joe's, and Starbucks that demonstrate Conscious Capitalism through their leadership, culture, and priorities. The role of marketing professionals is highlighted in creating and communicating the story of this new business paradigm that is more caring and connected to human fulfillment.
Corporate social responsibility-Intro.pptx
The document discusses corporate social responsibility (CSR) initiatives by Nestle Pakistan and Coca-Cola in Pakistan. It defines CSR and discusses common CSR terms. It outlines Coca-Cola's sustainability commitments in areas like water, women, and well-being. It discusses CSR initiatives by other Pakistani brands and how consumers respond positively to companies that engage in CSR. The document explores reasons for companies to conduct CSR activities and considerations around prioritizing stakeholders and determining the nature and extent of corporate responsibility.
Corporate social responsibility
Corporate social responsibility (CSR) aims to ensure companies conduct business in an ethical manner by considering their social, economic, and environmental impacts. CSR involves companies providing value to society through initiatives that assess and take responsibility for their effects on the environment and impacts on social welfare. The concept of CSR emerged in the late 1960s and grew in the 1980s as business and social interests converged, making firms more responsive to stakeholders. CSR activities can include caring for human rights, partnering with communities, contributing to society's welfare and development through investments and relationships with employees/customers. The importance of CSR includes protecting consumers, promoting good employer-employee relations, assisting the government, and attracting customers, staff, and investors who prefer socially
Role of business in relation to the economy
This document discusses the role of business in relation to the economy. It explains that businesses benefit society by supplying goods and services, creating jobs, developing new technologies, and investing in employees and the community. Businesses are socially responsible by considering their impact on customers, employees, and the environment. The document encourages students to write an essay about how local businesses contribute to the local economy through these roles and responsibilities.
Cb12e basic ppt ch02
This document discusses business ethics and social responsibility. It defines business ethics as the standards governing conduct and decisions in the workplace. Factors that influence ethics include social responsibility, balancing profits with principles, and navigating unclear choices. Organizations shape ethics through codes of conduct, training, leadership, and culture. Businesses have social responsibilities to the public, customers, employees, and investors concerning issues like the environment, safety, diversity, and financial transparency.
Corporate Social Responsibility
Corporate social responsibility (CSR) refers to business practices that benefit society. The goals of CSR include increasing long-term profits, upholding high ethical standards to reduce risk, and encouraging positive environmental and social impacts. CSR can be based in human resources, business development, or public relations departments, or as a separate unit reporting to top executives. Key areas of CSR interventions include the environment, philanthropy, and ethical labor practices. CSR differs from other tools by creating shared value for businesses and society.
Corporate responsibility
This document discusses corporate responsibility and its importance. It defines corporate responsibility as corporations taking responsibility for how their actions affect stakeholders such as customers, suppliers, employees, communities, and shareholders. It involves minimizing negative environmental and social impacts, adopting ethical practices, and designing business operations to benefit stakeholders sustainably. Examples provided include treating employees fairly, complying with laws, and ensuring products and operations do not harm customers or the public. The document also outlines specific responsibilities regarding the environment, philanthropy, ethical labor practices, and expectations for suppliers.
MpsUpload a presentation Business Managementshort note
This document defines corporate social responsibility and discusses its key aspects. CSR is defined as a company's commitment to contribute to sustainable economic development while improving quality of life for employees, their families, and the local community. The document outlines the responsibilities of CSR, such as ensuring environmental sustainability and human rights. It also discusses arguments for and against CSR, noting that while CSR can improve public image and relations, some argue companies should prioritize profits and let governments handle social issues. Stakeholders that are impacted by a company's CSR practices are also identified.
Csr presentation
This document discusses corporate social responsibility (CSR). It defines CSR as a voluntary business initiative to contribute to society and the environment. The document outlines the objectives of CSR, including understanding its principles and benefits. It discusses CSR definitions, myths, legislation, initiatives, case studies and measuring performance. CSR is presented as beneficial for businesses through improved reputation, attracting customers and talent, and cost savings. The case studies provide examples of successful CSR programs and their positive outcomes for small and large companies.
Corporate Social Responsibility
This document discusses corporate social responsibility (CSR). It defines CSR as a voluntary business initiative to contribute to society and the environment. The document outlines the objectives of CSR, including understanding its principles and benefits. It discusses CSR definitions, myths, legislation, initiatives, case studies and measuring performance. CSR is presented as beneficial for businesses through improved reputation, attracting customers and talent, and cost savings. The document aims to demonstrate how CSR can positively impact companies.
CSR INDUSTRY ANALYSIS.pptx
CSR and corporate sustainability both involve companies managing their businesses in a way that considers social and environmental impacts. CSR focuses on current social responsibility initiatives while corporate sustainability emphasizes long-term profitable growth through practices in environmental, social, and economic areas. The key differences are that CSR looks backward at past contributions and targets opinion formers, while corporate sustainability looks forward by developing sustainable strategies and considers impacts on the entire value chain.
Ethics chapter 2
This document provides an overview of a chapter on ethics and corporate social responsibility from an introduction to business textbook. It covers:
1. Key concepts that shape personal ethics like justice, utilitarianism, and human rights.
2. How organizations can encourage ethical behavior through codes of ethics, training programs, and leading by example.
3. The concept of corporate social responsibility and a company's responsibilities to stakeholders like employees, customers, society, and investors.
4. Trends in ethics and corporate social responsibility like strategic corporate philanthropy and demonstrating responsibility in global markets.
Pa617 SOCIAL RESPONSIBILITZ
The document outlines the corporate social responsibility policy of Mona Finest Baked Delights. It discusses the company's responsibility toward the environment and giving back to the community. The CSR policy has two categories: compliance and proactiveness. Compliance involves respecting laws, policies, legitimacy of operations, and transparency. Proactiveness includes donations, employee volunteering, and preserving the environment through activities like tree planting and recycling. It also mentions respecting and supporting children's rights in the workplace, marketplace, and community, including their right to enjoy Christmas.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.More Related Content
Similar to POV Marketing.pptx
Csr
This document discusses corporate social responsibility and its importance. It defines CSR as showing concern for sustainability and ethical business practices. Areas of CSR responsibility include society, government, shareholders, employees, and consumers. Companies can take approaches ranging from social obstruction to social contribution. The document provides examples of irresponsible behavior, such as child labor, industrial accidents, accounting fraud, and failure to compensate victims.
corporate social responsibility unit 4 mcom 1 sem.pptx
The document discusses the key topics of corporate social responsibility (CSR). It defines CSR as companies voluntarily integrating social and environmental concerns into their business operations and interactions with stakeholders. The document outlines CSR responsibilities towards society, government, shareholders, employees, and consumers. It also briefly mentions corporate crimes and the relations between companies and society.
corporate social responsibility
This document discusses corporate social responsibilities (CSR). It provides several definitions and explanations of CSR. CSR is defined as a process by which companies manage their relationships with stakeholders to have a positive social impact. It involves using business strategies and processes to integrate economic, environmental and social objectives. CSR goes beyond legal obligations and involves voluntarily improving communities and society. Companies are expected to consider how their actions affect others and the environment. The document outlines the various dimensions of CSR including economic, legal, ethical, philanthropic and environmental responsibilities. It discusses the role of CSR in India including relevant laws and examples of CSR programs implemented by major Indian companies.
stakeholder theory.
This document discusses stakeholder theory and the responsibilities of corporations towards their various stakeholders. It defines stakeholder theory as a framework that addresses moral and ethical values in business management. A corporation has responsibilities towards both internal stakeholders like shareholders, employees, and management as well as external stakeholders like customers, suppliers, creditors, competitors, society, and the government. The document provides examples of specific responsibilities towards each stakeholder group and concludes that an ethical organization recognizes its duties towards all stakeholders.
CSR.pptx
This PowerPoint presentation discusses the concept of corporate social responsibility (CSR). It defines CSR as the obligations of businesses to contribute resources to solving social problems and acting in a socially responsible manner. The presentation outlines the main constituents of CSR as contributing to sustainable economic development, social change, improving the social environment, and overall societal development. It identifies the types of CSR as responsibilities towards shareholders, employees, consumers, society, and the government. The presentation also categorizes CSR into economic, legal, ethical, and discretionary responsibilities and discusses arguments both for and against businesses taking on CSR.
Corporate social responsibility
The document discusses corporate social responsibility (CSR). It defines CSR as a business's commitment to operate ethically and contribute to sustainable development. The document outlines the benefits of CSR, including attracting customers and investment. It presents a pyramid of CSR that progresses from economic responsibilities to legal, ethical, and philanthropic responsibilities. The document emphasizes the importance of CSR for business success and community welfare. It provides examples of how companies like Toms Shoes and Starbucks implement CSR initiatives around issues like poverty, sustainability, and social justice.
Thinking bigger than sales & marketing colombia 2015
The document discusses how humanity's desires are evolving towards fulfillment through connection and love rather than material goods. It argues that businesses must also evolve towards a model of "Conscious Capitalism" where companies focus on higher purpose and creating value for all stakeholders, including customers, employees, communities, and the environment. Examples are given of companies like Virgin, Trader Joe's, and Starbucks that demonstrate Conscious Capitalism through their leadership, culture, and priorities. The role of marketing professionals is highlighted in creating and communicating the story of this new business paradigm that is more caring and connected to human fulfillment.
Corporate social responsibility-Intro.pptx
The document discusses corporate social responsibility (CSR) initiatives by Nestle Pakistan and Coca-Cola in Pakistan. It defines CSR and discusses common CSR terms. It outlines Coca-Cola's sustainability commitments in areas like water, women, and well-being. It discusses CSR initiatives by other Pakistani brands and how consumers respond positively to companies that engage in CSR. The document explores reasons for companies to conduct CSR activities and considerations around prioritizing stakeholders and determining the nature and extent of corporate responsibility.
Corporate social responsibility
Corporate social responsibility (CSR) aims to ensure companies conduct business in an ethical manner by considering their social, economic, and environmental impacts. CSR involves companies providing value to society through initiatives that assess and take responsibility for their effects on the environment and impacts on social welfare. The concept of CSR emerged in the late 1960s and grew in the 1980s as business and social interests converged, making firms more responsive to stakeholders. CSR activities can include caring for human rights, partnering with communities, contributing to society's welfare and development through investments and relationships with employees/customers. The importance of CSR includes protecting consumers, promoting good employer-employee relations, assisting the government, and attracting customers, staff, and investors who prefer socially
Role of business in relation to the economy
This document discusses the role of business in relation to the economy. It explains that businesses benefit society by supplying goods and services, creating jobs, developing new technologies, and investing in employees and the community. Businesses are socially responsible by considering their impact on customers, employees, and the environment. The document encourages students to write an essay about how local businesses contribute to the local economy through these roles and responsibilities.
Cb12e basic ppt ch02
This document discusses business ethics and social responsibility. It defines business ethics as the standards governing conduct and decisions in the workplace. Factors that influence ethics include social responsibility, balancing profits with principles, and navigating unclear choices. Organizations shape ethics through codes of conduct, training, leadership, and culture. Businesses have social responsibilities to the public, customers, employees, and investors concerning issues like the environment, safety, diversity, and financial transparency.
Corporate Social Responsibility
Corporate social responsibility (CSR) refers to business practices that benefit society. The goals of CSR include increasing long-term profits, upholding high ethical standards to reduce risk, and encouraging positive environmental and social impacts. CSR can be based in human resources, business development, or public relations departments, or as a separate unit reporting to top executives. Key areas of CSR interventions include the environment, philanthropy, and ethical labor practices. CSR differs from other tools by creating shared value for businesses and society.
Corporate responsibility
This document discusses corporate responsibility and its importance. It defines corporate responsibility as corporations taking responsibility for how their actions affect stakeholders such as customers, suppliers, employees, communities, and shareholders. It involves minimizing negative environmental and social impacts, adopting ethical practices, and designing business operations to benefit stakeholders sustainably. Examples provided include treating employees fairly, complying with laws, and ensuring products and operations do not harm customers or the public. The document also outlines specific responsibilities regarding the environment, philanthropy, ethical labor practices, and expectations for suppliers.
MpsUpload a presentation Business Managementshort note
This document defines corporate social responsibility and discusses its key aspects. CSR is defined as a company's commitment to contribute to sustainable economic development while improving quality of life for employees, their families, and the local community. The document outlines the responsibilities of CSR, such as ensuring environmental sustainability and human rights. It also discusses arguments for and against CSR, noting that while CSR can improve public image and relations, some argue companies should prioritize profits and let governments handle social issues. Stakeholders that are impacted by a company's CSR practices are also identified.
Csr presentation
This document discusses corporate social responsibility (CSR). It defines CSR as a voluntary business initiative to contribute to society and the environment. The document outlines the objectives of CSR, including understanding its principles and benefits. It discusses CSR definitions, myths, legislation, initiatives, case studies and measuring performance. CSR is presented as beneficial for businesses through improved reputation, attracting customers and talent, and cost savings. The case studies provide examples of successful CSR programs and their positive outcomes for small and large companies.
Corporate Social Responsibility
This document discusses corporate social responsibility (CSR). It defines CSR as a voluntary business initiative to contribute to society and the environment. The document outlines the objectives of CSR, including understanding its principles and benefits. It discusses CSR definitions, myths, legislation, initiatives, case studies and measuring performance. CSR is presented as beneficial for businesses through improved reputation, attracting customers and talent, and cost savings. The document aims to demonstrate how CSR can positively impact companies.
CSR INDUSTRY ANALYSIS.pptx
CSR and corporate sustainability both involve companies managing their businesses in a way that considers social and environmental impacts. CSR focuses on current social responsibility initiatives while corporate sustainability emphasizes long-term profitable growth through practices in environmental, social, and economic areas. The key differences are that CSR looks backward at past contributions and targets opinion formers, while corporate sustainability looks forward by developing sustainable strategies and considers impacts on the entire value chain.
Ethics chapter 2
This document provides an overview of a chapter on ethics and corporate social responsibility from an introduction to business textbook. It covers:
1. Key concepts that shape personal ethics like justice, utilitarianism, and human rights.
2. How organizations can encourage ethical behavior through codes of ethics, training programs, and leading by example.
3. The concept of corporate social responsibility and a company's responsibilities to stakeholders like employees, customers, society, and investors.
4. Trends in ethics and corporate social responsibility like strategic corporate philanthropy and demonstrating responsibility in global markets.
Pa617 SOCIAL RESPONSIBILITZ
The document outlines the corporate social responsibility policy of Mona Finest Baked Delights. It discusses the company's responsibility toward the environment and giving back to the community. The CSR policy has two categories: compliance and proactiveness. Compliance involves respecting laws, policies, legitimacy of operations, and transparency. Proactiveness includes donations, employee volunteering, and preserving the environment through activities like tree planting and recycling. It also mentions respecting and supporting children's rights in the workplace, marketplace, and community, including their right to enjoy Christmas.
Similar to POV Marketing.pptx (20)
corporate social responsibility unit 4 mcom 1 sem.pptx
corporate social responsibility unit 4 mcom 1 sem.pptx
Thinking bigger than sales & marketing colombia 2015
Thinking bigger than sales & marketing colombia 2015
MpsUpload a presentation Business Managementshort note
MpsUpload a presentation Business Managementshort note
Recently uploaded
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Recently uploaded (20)
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
POV Marketing.pptx
- 1. CORPORATE SOCIAL RESPONSIBILITY & CONSCIOUS MARKETING ETHICALLY OPERATING A BUSINESS
- 2. WHAT IS CSR? • CSR (Corporate Social Responsibility) is the recognition that you have responsibilities to society • Meet societal needs and expectations • Be environmentally conscious • Take care of your stakeholders
- 3. STAKEHOLDERS • Anyone involved in the decisions and actions of your business: • Investors, partners, etc. • Employees, employee families, etc. • Consumers, community, etc.
- 4. TAKING CARE OF YOUR EMPLOYEES • Providing excellent pay and benefits • Providing a safe and positive environment • Offer flexibility to assist with non-work things like family and religion • Show that you are there for them as much as they are for you
- 5. TAKING CARE OF THE CONSUMER • Use honest and conscious marketing • Listen to consumer needs and desires • Always right your wrongs
- 6. OTHER STAKEHOLDERS • Ethics are not law, but you should always obey the law • Act according to shareholder requirements • Minimize effect on the environment, or • Conduct positive actions such as positive environmental actions, charities, donations, etc.
- 7. THERE ARE MANY WAYS TO BE ETHICAL Listed here are just a few ways to be ethical and responsible. There are so many ways to take care of your business and employees, your consumers, and your community. Many businesses create their own unique ways to achieve these things, and the possibilities are seemingly endless and business and society continue to evolve.
- 8. RETURN ON INVESTMENT In addition to obviously just being a positive and holistic path to follow in order to improve your community and culture, these actions, even when seemingly costly or difficult, are like an investment. When you put so much care and effort into your community, you will see the positive return of loyalty, favorability, and improved performance overall.
- 9. IN CONCLUSION • Remember your responsibility to society • Act ethically and consciously • Obey the law • Take care of all of your stakeholders • And continue to improve the community that you serve, for the sake of everyone including yourself
- 10. SOURCES • Grewal, Dhruv. Levy, Michael. Marketing, 8th edition, 2022 • Sinclair eLearn resources