The document summarizes a Twitter-based website called The Twitter Journal. It discusses how the site aggregates user-generated Twitter content but currently generates no revenue. It provides statistics on site usage and analyzes the site's design, navigation, audience and competitors. Several recommendations are made to improve monetization, including adding a search engine, improving SEO, offering paid subscriptions and integrating other news sources. Overall, the document evaluates the site and provides suggestions to increase users and generate income.

1. The Twitter Journal
IlyaSidyakin

2. Whatis it

9. WEB 2.0
WEB 1.0
Mash-up of a user
Flushes
generated content
TJ
WEB 3.0
Automated functioning
of the site

10. Butthereisaproblem
The website
generates 0 revenue

11. To do:
1.Attract more regular users
2.Monetize
3.Create a community

13. •80/20 rule satisfied
•Nice design
•Minimalism
•No more than 3 colors
•Really easy navigation

14. •No search engine
•No database
•Bounded to Russian
language

15. Statistics

16. Visitors

17. Bounce Observation Time on
Date Visits Observations Users New rate depth site
GPR = 2/10

18. SEO and metadata
•Only Title tags used
•Most content is in Russian
•No archive
•Huge amount of links (external
and internal)

19. Jacob Nielson’s criteria tool:
•Match between system and real world – content is created by
users
•User control and freedom – website is very user friendly
•Error prevention – website depends only on hosting and
twitter availability
•Recognition rather then recall – all info is transparent
•Flexibility and efficiency of use – no way to make it easier
•Aesthetics and minimalist design – key features
•Help and documentation – NO search engine

20. 25 checklist criteria tool
20/25
Main problems are:
•No search engine
•Weak SEO
•No error page customization

21. ClickthroughandCTR
Most of data can be accessed with
one click (1.5 click is average)

22. Competition
Thematic news Regular news Portals with top
portals portals without news
top news
Threat

23. But in fact TJ has
nodirectcompetitors Which is really
good!

24. Sends you to the web
site of the original portal

25. Leave a comment

26. Browser compatibility

27. Improvementsin technologies
•Event translation Use pay with a twit
•Search engine in order to get
•SEO tools access to a list of
•English localization of the site top users of RU
•“Who to follow” lists twitter
•RuslanUsachev agreement
•Increase amount of flushes

28. The Twitter Journal

29. Communication
development
What if we provide
subscription not for
users but for news
providers

30. Leave a comment

31. Monetizing
•Banners
•In text links
•Pay with a twit
•Aggregating news from other
resources
•Filters of the content

32. List of content
• http://Tjournal.ru
• http://Spasiboeva.ru
• http://www.wikinomics.com/blog/
• http://www.useit.com/papers/heuristic/heuristic_list.h
tml
• http://www.prchecker.info/check_page_rank.php
• http://ru.wikipedia.org/wiki/%D0%92%D0%B5%D0%B1
_2.0
• http://Google.com
• http://metrika.yandex.ru/
• Vkontakte.ru

33. Q&A