CORPORATE STRATEGY PPT
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This document outlines key concepts related to corporate strategic choices including vertical integration, corporate diversification, corporate strategy, and parenting styles. It discusses vertical integration strategies used by companies like Zara to gain competitive advantages through fast fashion. Corporate diversification is explored through Ansoff's Matrix and the diversification approaches used by Virgin Group across different industries. Parenting styles of companies like Virgin, Berkshire Hathaway, Zara, and Tesco are examined using the parenting matrix to understand how the corporate parent impacts strategic scope and portfolio decisions.
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This document discusses diversification strategies for companies. It defines related and unrelated diversification, and outlines various reasons for and approaches to diversification. Related diversification involves entering businesses with strategic value chain fits to the company's core business, while unrelated diversification has no meaningful strategic relationships. Diversification can be done through acquisition, internal startup, or joint ventures. The key motives for diversification are growth, risk spreading, and profit. Managers play a crucial role by developing mental models of how diversification creates synergies and should be managed.
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1. final ppt
General Motors presented a grand strategy for the company that included four main alternatives: stability, growth, combination, and retrenchment. The strategies were mapped based on market growth and competitive position. Growth strategies included market penetration, market development, product development, and integration approaches like backward, forward, and horizontal integration. Diversification could be concentric, horizontal, or conglomerate. The presentation analyzed GM India's product lineup, branding, and proposed a three pillar marketing strategy focusing on integration, partnerships and sustaining efforts.
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strategic analysis and choices in a multi business company
strategic analysis and choices in a multi business company
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
Similar to CORPORATE STRATEGY PPT
Marketing and socieites
Zara is a large global fashion retailer owned by the Spanish company Inditex. It operates over 2,000 stores worldwide and is known for its fast fashion business model. The document discusses Zara's business strategies including vertical integration, rapid production cycles, and limited advertising. It also analyzes Zara using various marketing frameworks such as the marketing mix, services marketing, and McDonaldization. A survey was conducted to understand customer perceptions of Zara. While mostly positive, some issues around ethics and lack of communication capabilities were identified.
Big Bazaar
The retail industry is highly fragmented and dependent on macroeconomic factors. Asia Pacific dominates the industry, representing 35% of the global market. Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores founded in 2001. It operates over 250 stores across India and is one of the largest hypermarket chains. Big Bazaar faces competition from other Indian retailers like Reliance Retail and D-Mart as well as potential entry by global players like Walmart.
Marketing Plan for a Superstore
This document provides background information and the marketing plan for Cost Cutter, an innovator in mass retailing in Sylhet, Bangladesh. It outlines Cost Cutter's vision to improve customer lives through quality products and services. The marketing plan details objectives to grow the Bangladesh core business and be a strong retailer in superstores. It also includes a PESTEL analysis, competitor analysis, segmentation and targeting, store location selection, SWOT analysis, and trading area development and mapping. The overall goal of the plan is to establish Cost Cutter as the preferred superstore retailer in Sylhet and eventually nationwide.
Sears External Analysis - Competitive Strategy
Over the course of the fall semester, I was tasked with following a struggling organization's current strategy. I chose Sears, prior to its bankruptcy filing. The strategic analysis included identifying key issues, exploring factors within the internal and external environment which impacted the company, as well as strengths and areas to deliver value to the brand's target consumer.
MSc Management.pptx
This report analyzes Zara's global strategy through a PESTEL analysis, SWOT analysis, and evaluation of entry strategies. Zara has been successful due to its extensive global presence in 88 countries and 2200 stores, as well as its focus on digital capabilities, employees, and supply chain. The report recommends Zara pursue mergers and acquisitions or franchising to expand into new markets. It also suggests increasing profitability by improving supplier relationships and cost efficiency. Zara's competitive edge comes from its quick fashion model and ability to adapt to global consumer demands.
Zara
The global apparel industry is buyer-driven, with fragmented upstream production and concentrated downstream retailers and brands. Production is located primarily in developing countries for lower costs. Retailing is increasingly concentrated to improve speed and flexibility. Customer spending on apparel decreases as income increases.
Zara uses a business model of quick response and frequent deliveries of on-trend fashion. It targets middle-income, fashion-conscious customers with affordable prices. Key competitive advantages include a strong real estate network, internal manufacturing allowing quick response, engaged human resources, and integrated IT infrastructure.
The recommendations are to aggressively expand Zara in Europe and the Middle East in the short-term. Expansion in North America is not recommended currently due to
Competitiveness and GlobalizationChapter 1Strategic Manageme.docx
The document discusses business competitiveness and strategy. It begins by defining key strategic terms like strategy, competitive advantage, and above average returns. It then discusses understanding strategy, defining it according to various scholars. Strategy is the pattern of resource allocation that enables firms to maintain or improve performance. The goal of strategy is to create a sustainable competitive advantage leading to above average returns.
Consulting Frameworks - A Reference
The document discusses various strategic frameworks that can be used to analyze business problems and opportunities. It includes frameworks for analyzing declining profits, increasing profitability, increasing capacity, competitive response, new product introduction, international expansion, pricing strategies, investment decisions, mergers and acquisitions, hostile takeover defense, entering new markets, industry analysis, starting a new business, and turnarounds. Diagrams are provided to illustrate frameworks like the BCG matrix, GE-McKinsey matrix, Ansoff matrix, Porter's diamond, and value chain.
Presupuestos publicitariosune2
The document discusses the integrated marketing communications (IMC) planning process. It covers segmenting customers and markets, understanding competitors, setting communication objectives, determining budgets, and positioning products. The key steps in IMC planning include understanding the context, selecting target markets, defining objectives, and determining the appropriate mix of IMC components within budget constraints to meet strategic goals.
Chapter Portfolio Analysis.pptx
This document provides an overview of marketing concepts and the marketing environment. It discusses key marketing definitions, including what marketing is, customer value and satisfaction, core marketing concepts like products/services and exchange/transactions. It also outlines marketing management philosophies from production to societal concepts. The document discusses the marketing environment including the microenvironment of customers, competitors, and publics. It provides examples of companies that failed to consider cultural factors in various international markets.
STRATEGIC MANAGEMENT
The document discusses various concepts related to analyzing a company's business environment including:
- The external environment is divided into micro and macro factors like suppliers, customers, and economic conditions.
- Environmental scanning involves carefully analyzing influencing factors.
- Porter's Five Forces model examines competition, new entrants, substitutes and bargaining powers.
- The BCG matrix analyzes products based on market growth and share to classify them as stars, cash cows, question marks or dogs.
Marketing segmentation
This document provides an overview of marketing segmentation strategies used by Cadbury and Parle. It discusses how Cadbury segments based on product size, geography, and occasion. Cadbury targets all age groups with different product sizes and celebration packs. Parle also targets all ages and socioeconomic groups with Parle-G, distributing widely through a large network of wholesalers and retailers. Both companies use mass marketing approaches to target the broad market affordably.
How to manage growth?
Growth is the most important driver for an organisation's value but creating value with growth can be challenging. A systematic approach to growth can be beneficial from a financial, organisational and skills point of view.
Gilette Case Study
This document discusses Gillette's position as the market leader in razors and discusses opportunities and threats facing the company. It notes Gillette controls a large market share but operates in a saturated, mature market. The document evaluates Gillette's strengths in brand recognition and marketing and weaknesses like consumer skepticism. It recommends solutions like expanding into foreign markets, promoting cultural sensitivity, and glamorizing shaving to attract new customers through innovative marketing strategies.
Sears Case Study
Sears was founded in 1886 and became a highly successful retail company through the 1900s due to strategic planning including developing private brands and expanding into new markets. However, poor recent strategies like a failure to meet changing customer needs have led to financial struggles. The document proposes a new strategic plan for Sears to reestablish itself by focusing on low prices, renovating stores, increasing online sales, and redefining its brand and target market.
14 1 irby
This document provides an integrated marketing communications (IMC) plan for American Apparel. It begins with an executive summary that recommends American Apparel create more coherent advertising that appeals to a wider audience, find a new unique selling proposition with limited sexual content, and consolidate its online presence. The client background section describes American Apparel's in-house advertising approach. The target market analysis identifies hipsters, fashion followers, and basic clothes lovers as key segments. Competitors like H&M and Forever 21 are also analyzed. The document proposes a new IMC strategy and objectives along with sample creative executions and an evaluation plan.
The Brand Audit Toolkit: Organizing Data for Insights Spring 2019
The first step in developing a brand strategy is to assess where the brand stands today. This presentation explains the most relevant frameworks for organizing information to reveal the insights needed to create an effective brand strategy.
Biz dev presentation 8
The document discusses various definitions and concepts related to marketing. It defines marketing as involving activities like buying and selling goods, transportation and storage to meet needs and demands in the market. Marketing is also defined as the process where individuals and groups obtain their wants and needs through production and exchange of goods and services. Another definition presented is that marketing is an advanced commercial term referring to a wide range of research, design, procurement, production, quality control, warehousing, preparation for consumption, price determination and sales identification activities.
Global Marketing Strategy Introduction - Professor Bahman Moghimi - The Univ...
The document discusses various topics related to international marketing and the global economic environment, including:
- Different levels of international marketing from domestic to global.
- Reasons why firms internationalize, such as small domestic markets or following customers abroad.
- Strategies for entering foreign markets like technical innovation, product adaptation, and total adaptation.
- Factors that influence a firm's international philosophy or orientation, such as an ethnocentric view where domestic strategies are seen as superior.
- Concepts like market expansion, product portfolios, and the global market portfolio.
So in summary, the document covers international marketing strategies and concepts, levels of internationalization, and factors that shape a firm's
Vertical integration and Zara Retailing
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
Similar to CORPORATE STRATEGY PPT (20)
Competitiveness and GlobalizationChapter 1Strategic Manageme.docx
Competitiveness and GlobalizationChapter 1Strategic Manageme.docx
The Brand Audit Toolkit: Organizing Data for Insights Spring 2019
The Brand Audit Toolkit: Organizing Data for Insights Spring 2019
Global Marketing Strategy Introduction - Professor Bahman Moghimi - The Univ...
Global Marketing Strategy Introduction - Professor Bahman Moghimi - The Univ...
CORPORATE STRATEGY PPT
- 1. CORPORATE STRATEGIC CHOICES Strategic Analysis: Where do we want to be?
- 2. Presentation Outline Vertical Integration. Corporate Decisions Relating To Scope. Corporate Diversification. Corporate Strategy. Parenting Styles & Rationales. Corporate Decisions Relating To Portfolio.
- 3. Vertical Integration • Backward and Forward Integration • Reduced Transactional Costs • Zara = Fast Fashion (Competitive Advantage) • Zara vs. H&M vs. Gap
- 4. Zara: Exception To The Rule Vertical integration is in extinction in the consumer economy but Zara is a spectacular exception to the rule (Richard Hyman). Self-reinforcing Strategy (Two weeks shelf life) Cultural Phenomenon of Instant Fashion.
- 5. Zara: The Art of Supply Chain Management
- 6. Corporate Diversification • Strategy of Diversification • Product Development • Market Penetration • Market Development • Diversification (Related & Unrelated)
- 7. Key concepts in Corporate Diversification Virgin Seeking New Products & New Market The Ansoff Matrix
- 8. BCG Matrix & The Virgin Group RAILWAY FLIGTHS ENTERTAINMENT FINANCE SHOPPING MEDIA & TELECOMUNICATION SOCIAL & ENVIRONMENT VIRGIN COLA
- 9. Corporate Strategy Corporate Synergy Geographical Scope (International Markets) The Corporate Parent and Value Creation to Different SBU’s
- 10. Value Adding/Destroying Activities of Corporate Parents Case study on the parenting styles of the following diversified companies: oVirgin Group oBerkshire Hathaway oZara Inc. oTesco The Parenting Matrix Goold et al, 1994
- 11. Elements of Corporate Strategy Johnson, Whittington and Scholes, Parenting styles may impact how wide the corporate scope is, while the scope in itself may reflect limitations of the parenting styles. Portfolio matrices is used to identify attractive areas to diversify into as scope increases. This helps to highlight underperforming units and thus may lead to scope reduction By emphasising the lack of fit between subunits and parent, portfolio matrix may lead to change in parenting style thereby impacting upon the decisions made.
- 13. What is Good Corporate Strategy? Richard Rumelt – Harvard Business School.