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THE
HISTORY OF
Service Training Week 2
Corporate Knowledge Presentation
Amanda Gagliardi & Lydia Rose Weir
”I’ve been there since the
beginning, we were given a
clean sheet of paper and a
$10 million cheque. We built
this through blood, sweat and
tears.”Tim Clark
Emirates Airline President
EK 600 DXB x KHI - October 25th 1985
https://www.youtube.com/watch?v=DDZRyIzoYxg
Sheikh Mohammed bin
Rashid al-Maktoum
• Dubai Flights Shortage - Gulf
Air “boycott”;
• No subsides, no protection:
worth of competition;
• Criticism: Dubai was a transit
point, a refueling stop. The
airline would be money losing:
why would anyone stay in
Dubai?
Strategy
Sheikh Ahmed bin
Rashid al-Maktoum
• + team: authority to invest as
they saw fit;
• Investment in infrastructure
and expansion;
• 1987: Middle Eastern Cities, Sri
Lanka, London-Gatwick;
• A 310 (1990), B 777 (1991);
• 1991: 25.000 passenger per
week, 23 destinations
• 1995: Emirates Flight Training
Centre - forge careers;
• 1998: Voted best airline in the
world (OAG Awards);
• 1999: Emirates’ group force of
11.000 and 11 million
passenger arrivals in Dubai
• 2000: Emirates Skywards;
• Government investment of
$500-600m - terminal 3: 20
million passengers/year
capacity;
• 15 billion order, including 15
A380 (2001) - bold move
(aviation sector in panic)
Do not wait for confidence,
create confidence
“This is a time for all of us to
pull together and prove that we
really are the most unique
travel team in the world “ -
Sheikh Ahmed
• DXB x JFK: First non stop passenger
service from the Middle East to North
America (2004);
• Workforce of 25.000 - Dubai’s biggest
employer (2005);
• First non-stop to South America - Sao
Paulo (2007)
• Terminal 3 Opening Oct 2008. 500.000
passenger’s flow in a month;
• 10.000th cabin crew member joins
Emirates (2008);
• Largest operator of B-777 in the world
(2009);
• Skywards: 5 million members (2009)
Most Valuable Airline Brand
2014
EMIRATES TODAY
Over 140 destinations
144 cities
81 countrieshttps://www.youtube.com/watch?v=VmwkZ_MevSA

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Corporate knowledge

  • 1. THE HISTORY OF Service Training Week 2 Corporate Knowledge Presentation Amanda Gagliardi & Lydia Rose Weir
  • 2. ”I’ve been there since the beginning, we were given a clean sheet of paper and a $10 million cheque. We built this through blood, sweat and tears.”Tim Clark Emirates Airline President EK 600 DXB x KHI - October 25th 1985 https://www.youtube.com/watch?v=DDZRyIzoYxg
  • 3. Sheikh Mohammed bin Rashid al-Maktoum • Dubai Flights Shortage - Gulf Air “boycott”; • No subsides, no protection: worth of competition; • Criticism: Dubai was a transit point, a refueling stop. The airline would be money losing: why would anyone stay in Dubai? Strategy
  • 4. Sheikh Ahmed bin Rashid al-Maktoum • + team: authority to invest as they saw fit; • Investment in infrastructure and expansion; • 1987: Middle Eastern Cities, Sri Lanka, London-Gatwick; • A 310 (1990), B 777 (1991); • 1991: 25.000 passenger per week, 23 destinations • 1995: Emirates Flight Training Centre - forge careers; • 1998: Voted best airline in the world (OAG Awards); • 1999: Emirates’ group force of 11.000 and 11 million passenger arrivals in Dubai
  • 5. • 2000: Emirates Skywards; • Government investment of $500-600m - terminal 3: 20 million passengers/year capacity; • 15 billion order, including 15 A380 (2001) - bold move (aviation sector in panic) Do not wait for confidence, create confidence “This is a time for all of us to pull together and prove that we really are the most unique travel team in the world “ - Sheikh Ahmed
  • 6. • DXB x JFK: First non stop passenger service from the Middle East to North America (2004); • Workforce of 25.000 - Dubai’s biggest employer (2005); • First non-stop to South America - Sao Paulo (2007) • Terminal 3 Opening Oct 2008. 500.000 passenger’s flow in a month; • 10.000th cabin crew member joins Emirates (2008); • Largest operator of B-777 in the world (2009); • Skywards: 5 million members (2009)
  • 8. EMIRATES TODAY Over 140 destinations 144 cities 81 countrieshttps://www.youtube.com/watch?v=VmwkZ_MevSA