Corporate & Foundation Relations: Tips for Tough Times
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In spite of complicated economic conditions, corporate and foundation relations programs must continue to forge ahead. CFR professionals are challenged like never before to creatively serve our clients and partners and advance our institutional missions. This panel discussion will focus on tips and inventive ideas designed to help corporate and foundation programs move forward during these difficult times. Participants are encouraged to bring questions and share best practices. Dondi Cupp, Assistant Vice President for Advancement at the University of Washington, will moderate this interactive panel discussion. Presenters: Dondi Cupp, UW AVP for Corp. Found. Relations Joanna Glickler, Director of Corporate & Foundation Relations, UW Medicine Advancement Lorena McLaren, Director of Corporate & Foundation Relations, UW College of Engineering Tracy Ostrem, Assistant Dean for Advancement, UW College of Arts & Sciences
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At first glance, stay interviews seem way too simple. Can managers really keep employees longer and cause them to work better, just by asking how they can help?
The answer is “yes”, and research tells us stay interviews can drive turnover down by 20% and more, and also improve employee engagement.
The reason is simple: Stay interviews help managers build trust with their teams. Well-respected research calls out these findings:
Voluntary turnover is skyrocketing in the U.S
Employee engagement has been flat for 15 years
Companies continuously survey employees and implement new programs to “fix” things
…All while employees most want a manager they can trust.
In fact, U.S. companies spend $1.5 billion each year to fix engagement but work around managers rather than through them…and hence make no progress at all.
Stay interviews offer retention and engagement solutions that cannot be achieved with employee surveys or exit surveys. These interviews are conducted one-on-one, put managers in the solution seat, and provide focus on top performers.
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The value and limitations of employee surveys as they provide data but not solutions.
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Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Corporate & Foundation Relations: Tips for Tough Times
- 1. CASE District VIII Conference “Tips for Tough Times” Panel Joanna Glickler Director of Corporate & Foundation Relations Discussion UW Medicine Advancement Corporate & Foundation Relations Lorena McLaren Director of Corporate & Foundation Relations College of Engineering Tracy Ostrem Assistant Dean for Advancement College of Arts & Sciences
- 2. Foundation Relations Stewardship, stewardship, stewardship Communication is key Do it in writing Pick up the phone Aim for face time
- 3. Foundation Relations Do your best work Quality is job 1 Do your research Align your mission Tell stories Inspire confidence
- 4. Foundation Relations Shake off the wet blanket Challenge yourself to get moving Plan your work, work your plan 100 Proposals in 100 Days”
- 5. Corporate Relations Lead with your strengths Document the impact – focus on stats Be gracious and focus on customer experience Practice great stewardship and always meet commitments Remember the basics 7-10 significant contacts prior to proposal Be open and transparent Provide more than is expected
- 6. Corporate Relations Institutionalize the relationship with all key constituents at the company Share what you’ve done to cut back too Stay positive – everyone wants to back a winner! Be visible
- 7. …a note about sponsorship The first to be cut Can you carry during difficult times? Continue to steward even when no $ Create new prospect lists and cultivate, cultivate, cultivate! Be honest – how unique is this event? Which donors truly care about the project?
- 8. Small Shop Issues Begin with simple advancement management strategies: Evaluate corporate and foundation programs to increase efficiencies Identify opportunities Reallocate existing resources to align advancement annual goals, advancement staff and budget resources Focus on relationships and activity
- 9. Small Shop Issues Evaluate your corporate and foundations programs and ask questions regarding budget resources and staff time. Ask questions that help evaluate: How effective were we? How much time did it take? What would we do differently? Did we meet the program goals? How many proposals did we submit? Who is responsible for CFR staffing in the College? What additional resources would have been helpful? Who can provide these resources in tough times? What opportunities do we have for increased efficiency and effectiveness in the future?
- 10. Small Shop Issues Set advancement priorities Define the budget resources and reallocate funds Understand the essential functions of the staff and the team composition Preserve front-line staffing and continue activity Define new, clear priorities with input from the team Match responsibilities with appropriate staff Clarify expectations for “new” and reassigned duties with staff following realignment/reduction Share the updated Annual Advancement Plan with Advancement staff and College Executive team