Here is the presentation that our fellow communicator and IABC/Seattle member Kristin Graham delivered at our Morning Manager November event. Kristin is the VP, Engagement & Communications, at Expedia.
PLEASE HELP spread the word about my Orlando job search. I'm looking to make a permanent move back home to Central Florida. Would welcome any advice or insight that would help with my transition. Connect with me! linkedin.com/in/AngelLRamosMBA | twitter.com/AngelLRamosMBA
How to build a startup without angel or VC investmentsThe Hatch
Topic : How to build a startup without angel or VC investments?
Webinar hosted by : Virtual Learning Center of The Hatch Institute
Conducted by :
Shiven Malhotra, Angel investor & mentor for startups
Shiven’s career has spanned three continents having worked with KPMG auditing technology in the US, in Goldman Sachs’s stock trading desk in the UK and in India as part of the start-up team for Kotak Commodities trading desk.
Shiven was born and raised in New Delhi. He finished his schooling from the The Doon School and then studied Economics at the University of California at Santa Cruz.
Shiven is also a semi-professional photographer and an avid trekker. His big plan for the future is to trek to the Everest base camp.
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
PLEASE HELP spread the word about my Orlando job search. I'm looking to make a permanent move back home to Central Florida. Would welcome any advice or insight that would help with my transition. Connect with me! linkedin.com/in/AngelLRamosMBA | twitter.com/AngelLRamosMBA
How to build a startup without angel or VC investmentsThe Hatch
Topic : How to build a startup without angel or VC investments?
Webinar hosted by : Virtual Learning Center of The Hatch Institute
Conducted by :
Shiven Malhotra, Angel investor & mentor for startups
Shiven’s career has spanned three continents having worked with KPMG auditing technology in the US, in Goldman Sachs’s stock trading desk in the UK and in India as part of the start-up team for Kotak Commodities trading desk.
Shiven was born and raised in New Delhi. He finished his schooling from the The Doon School and then studied Economics at the University of California at Santa Cruz.
Shiven is also a semi-professional photographer and an avid trekker. His big plan for the future is to trek to the Everest base camp.
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
One Squared Presentation: Brian Kavicky - Sales and Operations in Harmony: Wo...Leighton Interactive
Brian Kavicky from Lushin, Inc. gave a great presentation at One Squared about how to make sales and marketing work together to reach your businesses growth goals.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
30 Tricks to Turn you into a Recruiting Ninja!Johnny Campbell
Hiring is a game of inches. Most hiring processes have in excess of 70 discrete steps. How do you get better at hiring? By mastering each one, perfecting the small. Here are 30 recruiting and hiring tips, a sample of those available on the SocialTalent platform, to help your hiring team recruit great talent better.
(Originally presented at SHRM Talent in Nashville on April 9th & 10th 2019)
Demystifying Employee Engagement - Presentation from Recruitment Leaders Conn...Holly Fawcett
Following from presenting at TheJobPost.co.uk's Recruitment Leaders Connect conference in London, Holly Fawcett discusses how recruitment agency business can accelerate growth by having an engaged workforce.
Growing your recruitment agency business has many challenges, the most pressing of which is hiring and retaining the best recruitment consultants you can find. Recruitment Agency businesses tend not to consider employer branding or employee engagement, believing it instead as only important for corporate clients to worry about. However, an agency having an engaged workforce will lead to greater talent attraction and retention, as well as motivated employees who will go the extra mile to give a great service to clients.
Using the power of Autonomy, Mastery and Purpose, we can engage our recruitment consultants. What is our purpose? It's not to increase our market share, or our brand. It's not to bring in more profits this year. No. WE CHANGE LIVES by getting people the best job they've ever dreamed of. Now that's a purpose we can get behind!
Steven Echard, CAE explains how to navigate your career within a single organization. He shares his insight in moving from College Intern to Executive Director of the Foundation - American Collge of Rheumatology (HINT: it takes more than 15 years)
Hiring for Cultural Fit: How to Create A Happier, More Loyal WorkforceOnPoint Consulting
In this webinar, OnPoint Consulting Managing Partner Darleen DeRosa will guide hiring managers through the art of assessing employees for cultural fit—that intangible factor that often determines whether they’ll stay for the long haul or move on after six months.
As companies compete to find — and keep — skilled staff, creating and maintaining an appealing company culture can go a long way when recruiting and retaining employees.
The cultural environment is not only the core of daily life in the workplace, but it also helps establish your brand identity.
Before constructing — or improving — the cultural tone of your brand, be sure it’s not only consistent and identifiable but also easy for your team (and new hires) to embody. Explore five vital steps for building an enduring company culture.
Looking ahead to small business success? For more tips on creating a meaningful company culture, visit the Staples Small Business Hub: https://www.staples.com/content-hub.
Websites, social media, newsletters, fundraising communications. Compelling, strategic content isn't an option. It's required.
How do you to take a holistic view of your content strategy and make what you say stand out in your readers' minds?
Igor Makarov | How Important Is Company Culture Igor Makarov
Igor Makarov explains in this presentation, "How Important Is Company Culture?" For more business insights from Igor Makarov, visit his website: http://igormakarov.net
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014LinkedIn Talent Solutions
From Talent Connect San Francisco, learn how to navigate the new LinkedIn profile page as well as other tools to help you build your personal and professional brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Company Culture is your company’s personality. It is the shared beliefs, values and practices that make up your company and the unique way everybody at the company sees the rest of the world.A properly implemented company culture is necessary to help companies develop a well-defined market position.
One Squared Presentation: Brian Kavicky - Sales and Operations in Harmony: Wo...Leighton Interactive
Brian Kavicky from Lushin, Inc. gave a great presentation at One Squared about how to make sales and marketing work together to reach your businesses growth goals.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
30 Tricks to Turn you into a Recruiting Ninja!Johnny Campbell
Hiring is a game of inches. Most hiring processes have in excess of 70 discrete steps. How do you get better at hiring? By mastering each one, perfecting the small. Here are 30 recruiting and hiring tips, a sample of those available on the SocialTalent platform, to help your hiring team recruit great talent better.
(Originally presented at SHRM Talent in Nashville on April 9th & 10th 2019)
Demystifying Employee Engagement - Presentation from Recruitment Leaders Conn...Holly Fawcett
Following from presenting at TheJobPost.co.uk's Recruitment Leaders Connect conference in London, Holly Fawcett discusses how recruitment agency business can accelerate growth by having an engaged workforce.
Growing your recruitment agency business has many challenges, the most pressing of which is hiring and retaining the best recruitment consultants you can find. Recruitment Agency businesses tend not to consider employer branding or employee engagement, believing it instead as only important for corporate clients to worry about. However, an agency having an engaged workforce will lead to greater talent attraction and retention, as well as motivated employees who will go the extra mile to give a great service to clients.
Using the power of Autonomy, Mastery and Purpose, we can engage our recruitment consultants. What is our purpose? It's not to increase our market share, or our brand. It's not to bring in more profits this year. No. WE CHANGE LIVES by getting people the best job they've ever dreamed of. Now that's a purpose we can get behind!
Steven Echard, CAE explains how to navigate your career within a single organization. He shares his insight in moving from College Intern to Executive Director of the Foundation - American Collge of Rheumatology (HINT: it takes more than 15 years)
Hiring for Cultural Fit: How to Create A Happier, More Loyal WorkforceOnPoint Consulting
In this webinar, OnPoint Consulting Managing Partner Darleen DeRosa will guide hiring managers through the art of assessing employees for cultural fit—that intangible factor that often determines whether they’ll stay for the long haul or move on after six months.
As companies compete to find — and keep — skilled staff, creating and maintaining an appealing company culture can go a long way when recruiting and retaining employees.
The cultural environment is not only the core of daily life in the workplace, but it also helps establish your brand identity.
Before constructing — or improving — the cultural tone of your brand, be sure it’s not only consistent and identifiable but also easy for your team (and new hires) to embody. Explore five vital steps for building an enduring company culture.
Looking ahead to small business success? For more tips on creating a meaningful company culture, visit the Staples Small Business Hub: https://www.staples.com/content-hub.
Websites, social media, newsletters, fundraising communications. Compelling, strategic content isn't an option. It's required.
How do you to take a holistic view of your content strategy and make what you say stand out in your readers' minds?
Igor Makarov | How Important Is Company Culture Igor Makarov
Igor Makarov explains in this presentation, "How Important Is Company Culture?" For more business insights from Igor Makarov, visit his website: http://igormakarov.net
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014LinkedIn Talent Solutions
From Talent Connect San Francisco, learn how to navigate the new LinkedIn profile page as well as other tools to help you build your personal and professional brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Company Culture is your company’s personality. It is the shared beliefs, values and practices that make up your company and the unique way everybody at the company sees the rest of the world.A properly implemented company culture is necessary to help companies develop a well-defined market position.
Jodi Johnson from JJ Human Capital Consulting is a Human Resources Leader. Scaling Culture + Building Start Up + Growth Companies Globally. A highly collaborative Human Capital professional with over 15 years’ experience at large scale organizations and multiple startups. Connecting outstanding people with the world's most innovative companies.
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Are you frustrated with the implementation of your employee training? Do you feel like your employee training lacks significance and relevance?
Clay Staires provides the Four Common Blind Spots of Training as well as the Four Power Moves For Great Training. He finishes with some Ancient Wisdom of Ongoing Training
1. IABC Morning Manager Session Company Culture: How to define it, promote it, and live it Kristin Graham VP, Engagement & Communications Expedia, Inc.
5. Example: Culture @ Southwest Work Hard Desire to be the best Be courageous Display urgency Persevere Innovate Follow The Golden Rule Adhere to the Principles Treat others with respect Put others first Be egalitarian Demonstrate proactive Customer Service Embrace the SWA Family Have FUN Don't take yourself too seriously Maintain perspective Celebrate successes Enjoy your work Be a passionate Team player
21. Our Mission OUR MISSION: To revolutionize travel through the power of technology To revolutionize travel through the power of technology To revolutionize travel through the power of technology
30. Our Culture Mark Okerstrom (CFO) Dara (CEO) Secret Expedian Flash Mob
31. Lesson Learned Start with the basics. Find what culture elements suit your company and spend quality time developing them. Caution : Do fewer thing better.
Let’s quickly frame how culture is defined and look at some current examples in the business space
Here’s an example of how Southwest speaks to their internal culture on their job site
You can find this list on Google’s career page. Could your company/leaders come up with your own Top 10 list – that everyone agreed on?
You can find this list on Google’s career page. Could your company/leaders come up with your own Top 10 list – that everyone agreed on?
Provide another landscape option
Culture can’t just be a statement of fact; it’s a living, breathing thing that need constant and consistent care. And that starts at the top. Second bullet…thought from Zappos’ Tony Hsieh
So let’s go back to why a corporate culture is important. When done well and sustained well, it can be a competitive differentiator and a brand enhancer
Let’s quickly touch on an employee value proposition since it often gets confused with culture.
Provide another landscape option
Show video
Show video
When potential candidates visit any of our company job sites, they get a glimpse of the culture and what it’s like to work for one of our brands…the common theme is “fun”… Here, TripAdvisor clearly states their culture upfront – a sentiment that is repeated beginning at new employee orientation