2016 cause conference katie wallace weaving purpose into company culture
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This document is a presentation by Katie Wallace, Assistant Director of Sustainability, about weaving purpose into company culture. Some key points discussed include defining a company's purpose and core values, integrating purpose throughout hiring, training, design, and other business functions, empowering employees, and creating a culture of belonging and fun to make business a force for good. Aligning company initiatives with its purpose can help motivate employees and achieve sustainability goals.
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2016 cause conference katie wallace weaving purpose into company culture
- 1. #CauseSD ™ ™ #CauseSD Sponsored by Assistant Director, Sustainability Katie Wallace Weaving Purpose into Company Culture
- 2. #CauseSD ™ Katie Wallace Assistant Director of Sustainability
- 3. #CauseSD ™ What are the GREATEST POWERS on Earth?
- 4. #CauseSD ™
- 5. #CauseSD ™
- 6. #CauseSD ™
- 7. #CauseSD ™ Of the 100 largest economies: 37 are businesses
- 8. #CauseSD ™
- 9. #CauseSD ™ BUSINESS -------- vs. -------- VALUES
- 10. #CauseSD ™ BUSINESS -------- vs. -------- VALUES $$$ -------- vs. -------- QYP
- 11. #CauseSD ™
- 12. #CauseSD ™ BUSINESS -------- +-------- VALUES
- 13. #CauseSD ™ BUSINESS -------- +-------- VALUES $$$ -------- +-------- QYP
- 14. #CauseSD ™ Photo cred: Rocket News
- 15. #CauseSD ™ Photo cred: Rocket News ENHANCE LIFE = PURPOSE
- 16. #CauseSD ™
- 17. #CauseSD ™
- 18. #CauseSD ™
- 19. #CauseSD ™
- 20. #CauseSD ™ 1991
- 21. #CauseSD ™ 2016
- 22. #CauseSD ™ 2016
- 23. #CauseSD ™ Years NBB Won 2015 2014 2013 2012 2011 2010 2008 Years NBB Won 2015 2014 2013 2012 2011 2010 2008 2007
- 25. #CauseSD ™
- 26. #CauseSD ™
- 27. #CauseSD ™ NOT JUST WHAT YOU’RE DOING, BUT HOWYOU’RE DOING IT
- 28. #CauseSD ™ HIRING TRAINING DESIGNING PURCHASING OPERATING MARKETING PURPOSE INTEGRATION
- 29. #CauseSD ™ HIRING TRAINING DESIGNING PURCHASING BUILDING MARKETING
- 30. #CauseSD ™ HIRING TRAINING DESIGNING PURCHASING OPERATING MARKETING SET GOALS
- 31. #CauseSD ™ HIRING TRAINING DESIGNING PURCHASING OPERATING MARKETING BE HUMAN
- 32. #CauseSD ™ HIRING TRAINING DESIGNING PURCHASING OPERATING MARKETING BE HUMAN
- 33. #CauseSD ™ HIRING TRAINING DESIGNING PURCHASING BUILDING MARKETING
- 35. #CauseSD ™ PURPOSE + MEANING HELP PEOPLE MAKE A POSITIVE IMPACT Kashdan, T. B., & Mcknight, P. E. (2009). Origins of purpose in life: Refining our understanding of a life well lived. Psychological Topics, 18, 303–316. Gallup Poll: Majority of U.S. Employees Not Engaged Despite Gains in 2014. January 2015.
- 36. #CauseSD ™ Core Values + Beliefs• Remembering that we are incredibly lucky to create something fine that enhances people's lives while surpassing our consumers' expectations. • Producing world-class beers. • Promoting beer culture and the responsible enjoyment of beer. • Kindling social, environmental and cultural change as a business role model. • Environmental stewardship: Honoring nature at every turn of the business. • Cultivating potential through learning, high involvement culture, and the pursuit of opportunities. • Balancing the myriad needs of the company, our coworkers and their families. • Trusting each other and committing to authentic relationships and communications. • Continuous, innovative quality and efficiency improvements. • Having fun.
- 37. #CauseSD ™ To manifest our love and talent by crafting our customers’ favorite brands and proving business can be a force for good. Purpose
- 38. #CauseSD ™ Core Values + Beliefs• Remembering that we are incredibly lucky to create something fine that enhances people's lives while surpassing our consumers' expectations. • Producing world-class beers. • Promoting beer culture and the responsible enjoyment of beer. • Kindling social, environmental and cultural change as a business role model. • Environmental stewardship: Honoring nature at every turn of the business. • Cultivating potential through learning, high involvement culture, and the pursuit of opportunities. • Balancing the myriad needs of the company, our coworkers and their families. • Trusting each other and committing to authentic relationships and communications. • Continuous, innovative quality and efficiency improvements. • Having fun. It’s never too early and it’s never too late.
- 39. #CauseSD ™
- 40. #CauseSD ™ INVOLVE EVERYONE [BELONGING] Baumeister, R. F., & Leary, M. R. (1995). The need to belong: desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3), 497–529. Wilson, E. O. (2012). The social conquest of earth. New York: W. W. Norton & Company Ltd.
- 41. #CauseSD ™ Wind powered + Employee owned
- 42. #CauseSD ™ [EMPOWERMENT] Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum Press
- 44. #CauseSD ™ 5-10 YEARS LEGACY LEGACY 1-3 YEARS 1-3 YEARS 1 YEAR MISSION CORE VALUES + BELIEFS PURPOSE COMPANY INTIATIVES DEPARTMENT INTIATIVES MY INTIATIVES purpose alignment
- 45. #CauseSD ™ Largest order of American-manufactured bicycles
- 46. #CauseSD ™ If it’s not fun, it’s not sustainable. - Guy Dauncey Brown, S. (2009). Play: How it shapes the brain, opens the imagination, and invigorates the soul. New York: Penguin Group. Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and the complex dynamics of human flourishing. American Psychologist 60 (7): 678–686.
- 47. #CauseSD ™ Thank you! Katie Wallace Assistant Director of Sustainability
- 48. #CauseSD ™ Thank You! KATIE WALLACE Sponsored by