MTG has established a successful business model over 10 years with 11% sales CAGR and 15% EBIT CAGR. It has a unique integrated and diversified platform that is well-positioned to take advantage of rising video consumption and digital delivery. MTG's focus on content, operational excellence and geographic expansion provides a clear strategy for long-term growth and value creation.

1. MTG
JUNE 2014
SHAPING THE FUTURE OF ENTERTAINMENT

2. A UNIQUE
PLATFORM
A SUCCESSFUL
TRACK RECORD (10Y)
A BRIGHT FUTURE
THE STORY
A UNIQUE BUSINESS MODEL WITH A BRIGHT FUTURE
11% SALES CAGR
15% EBIT CAGR
27% ROCE (AVE.)
11% TSR CAGR
INTEGRATED &
DIVERSIFIED
TV EVERYWHERE &
FOR EVERYONE
DECENTRALIZED
RISING VIDEO
CONSUMPTION
CONTENT RICH
DIGITAL DELIVERY
& ENGAGEMENT
2

3. COST FOCUS & OPERATIONAL EXCELLENCE
GROWTH + VALUE CREATION
CONTENT DIGITAL GEO EXPANSION
LONG TERM VALUE CREATION
BASED ON CLEAR GROWTH STRATEGY
3 3

4. REVENUE SPLIT BY TYPE (2013) REVENUE SPLIT BY SEGMENT (2013)
28%
41%
31%
Emerging Markets Pay-TV Nordic Free-TV Scandinavia
44%
47%
9%
Advertising Subscription Other
A WELL-BALANCED GROUP
OUR INTEGRATED STRUCTURE IS A KEY USP
4

5. CONTENT REMAINS KING
AND WE ARE THE BIGGEST BUYER IN TOWN
879 470
481 800
394 200
297 840
236 520 210 240
0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
900 000
1 000 000
MTG RTL Bonnier Mediaset CME Pro7
TOTAL NUMBER OF BROADCAST HOURS (2013)
SOURCE: MTG Research 5

6. LONG TERM PARTNERSHIPS
WITH RELEVANT CONTENT PROVIDERS
6

7. • Extended catch-up and preview on AVOD
• Longer license period for series on SVOD
• All devices allowed for distribution
• Temporary download for SVOD
• Increased runs on FTV features
• Conversion rights to allocate content best
• Spend allocation for platform of choice
• No extra costs on library films
• Volume discounts and fee removals
• Decrease on year-on-year escalation
THE NEW MODEL
DRIVING UTILIZATION & MONETIZATION
INCREASED CONTENT UTILIZATION CONTENT ACQUISITIONS FLEXIBILITY
7

8. Season 1-8
Available
24: LIVE ANOTHER DAY
CROSS-COLLABORATION
Season 9 US
Premiere
Exclusive
Premiere
24 hour
promotion
Premiere on
Free-TV
Available on
Catch-up
1 Month Before
US Premiere
US Premiere
1 Day after US
Premiere
1 Day Before
Free-TV Premiere
1 Week after
US Premiere
1 Day after
Free-TV Premiere
Premiere on 6 May attracted record number of daily users for an acquired
series – more than 2x number of users for any other acquired series ever!
8

9. 9
A SCALE CONTENT PLAYER
WE HAVE QUADRUPLED IN SIZE - NOW #1 IN THE NORDICS
with an EXPANDING emerging markets FOOTPRINT
and GLOBAL distribution CAPABILITY
9

10. SOURCE: Nielsen Cross Platform reports
Q3 ‘09
297296
TRADITIONAL TV
LIVE TV
TIME SHIFTED TV
Q3 ‘08
ONLINE/MOBILE VIDEO
ONLINE VIDEO
MOBILE VIDEO
Q3 ‘13
314
Q3 ‘12
314
Q3 ‘11
307
Q3 ‘10
306 +17%
CAGR
ONLINE/MOBILE
VIDEO
0.4%
CAGR
TRADITIONAL
VIDEO USAGE IS GROWING
ONLINE STILL VERY SMALL BUT GROWING QUICKLY
VIDEO USAGE IN THE USA – AVERAGE MINUTES PER DAY PER USER (2+)
10

11. WE ARE WELL POSITIONED
AS WE HAVE THE CONTENT YOU LOVE
11

12. WE ARE WELL POSITIONED
AS WE HAVE THE TV YOU LOVE
12

13. WE ARE WELL POSITIONED
AS WE HAVE THE SPORTS YOU LOVE
13

14. WE ARE WELL POSITIONED
AS WE HAVE THE GAMES YOU LOVE
14

15. TRACE is an international brand & media group active in urban music and sports
celebrities. Since 2003, TRACE has launched 15 successful pay-TV and digital platforms
that are available in 160 countries to more than 80 million subscribers.
TRACE
THE NEXT BIG STEP IN AFRICA
15

16.  ESTABLISHED TRACK RECORD – WE HAVE A PROVEN BUSINESS MODEL
 INTEGRATED AND DIVERSIFIED – BECOMING INCREASINGLY IMPORTANT
 PLATFORM AGNOSTIC – BECOMING THE INDUSTRY REALITY
 TV IS THE IMPACT MEDIA OF CHOICE
 CONTENT RICH IN A WORLD WITH RISING VIDEO CONSUMPTION
 MTG IS FIT FOR PURPOSE TODAY AND FUTURE PROOF FOR TOMORROW
SUMMARY
16

17. MTG
JUNE 2014
SHAPING THE FUTURE OF ENTERTAINMENT